|By Business Wire||
|May 14, 2014 08:02 AM EDT||
Enterprise social media management platform, Falcon Social, today announced the opening of a new headquarters in New York City, a move that signifies the company’s rapidly expanding global presence. Falcon increased monthly recurring revenue (MRR) more than 640 percent in its first year of sales and is positioned for continued growth, already ahead of its goal of tripling MRR this year. Founded in Copenhagen, Falcon is now building a solid footprint in the US as a leading social media management brand.
The announcement of Falcon’s NYC office comes on the heels of an extremely successful year marked by outstanding growth. Falcon’s client base is climbing; the company signed 75 new clients in Q4 2013 and 85 in Q1 2014. This growing roster, including distinguished US brands such as Mentos and Chupa Chups and leading global brands including Carlsberg, Pandora, IWC Watches, Orangina Schweppes, Bang & Olufsen and TomTom demonstrates Falcon’s continued traction globally.
Falcon is also seeing significant momentum within its existing customer base: in Q4 2013, the company grew current accounts by an impressive 50 percent. This success is due in part to the unified and scalable nature of Falcon’s platform, which attracts both consumer and business brands.
The Falcon team is also expanding – in a period of just 18 months the company grew from four employees to 130. Falcon’s talent reflects its status as a truly international brand, with employees from over 30 nationalities. This is only the beginning of Falcon’s growth: the company is currently focusing recruitment efforts on its Customer Success Division to continue fueling agility in getting customers’ social media teams onboarded in just days. Recruitment is also geared towards the R&D team, which has grown from three developers to 35 in the past 15 months. This heavy investment in the product is already paying off: analyst firm Gartner recently recognized Falcon Social in the “Cool Vendors in Social Marketing 2014”1 report based on the criteria of innovation, impact and intrigue.
Falcon’s remarkably low monthly churn of 0.41 percent speaks to their highly satisfied customer base – the company is fiercely committed to customer satisfaction and even reports vastly negative churn when factoring in upsell. Ulrik Bo Larsen, CEO of Falcon Social said “I am confident that Falcon Social is poised to disrupt the U.S. competitive dynamic. As an organically grown platform, we are uniquely positioned to deliver the most unified, scalable social communication platform on the market. Our product is already the most complete offering available and we are set to reveal even more game changing innovation this year.”
About Falcon Social
At Falcon Social, we help employees become active digital thinkers. By using our unified platform to listen, engage, publish, measure and manage, companies can explore the benefits of social media marketing and instill a digital-first thought process in their employees. We have been recognized for our efforts across Europe and we continue to provide stellar support for our clients: Carlsberg, Mentos, Pandora, Chupa Chups, Orangina Schweppes, IWC Watches, SIGG, Bang & Olufsen, Warner Music, Condé Nast and Coca Cola and many more. Visit us online at http://www.falconsocial.com or http://twitter.com/falconsocial.
1 Gartner “Cool Vendors in Social Marketing, 2014” by Julie Hopkins and Jennifer Polk, 28 April 2014.
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