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Gawker Media Turns to SOASTA to Ensure Fast, Reliable Web Experience for Readers
|By Business Wire
|May 14, 2014 08:06 AM EDT
the leader in cloud and mobile testing, today announced Gawker Media has
signed an agreement to use mPulse, SOASTA’s Real User Monitoring (RUM)
solution, to provide real user insights for their platform, Kinja.
Gawker Media’s 100 million monthly unique readers rely on the Kinja
platform and the brands it supports - including Gawker.com, Deadspin,
Lifehacker, Gizmodo, Valleywag, Jezebel, io9, Kotaku, Defamer and
Jalopnik - for the delivery of news, scandal and entertainment.
“Consumers today are interested in high fidelity content, but want to
receive that content at lightning speeds,” said Tom Plunkett, Chief
Technology Officer at Gawker Media. “SOASTA’s mPulse solution allows us
to map performance metrics to our key business objectives, so we can
determine how fast our web site needs to be in delivering compelling
content for maximum engagement with our readers.”
SOASTA’s mPulse will be used to measure how real users interact with
their various web properties to ensure Gawker readers have a fast,
reliable web experience, every time. With the ability to scale across
all of their properties, SOASTA will help Gawker visualize their data,
build custom dashboards and get real-time data on web performance.
“SOASTA’s mPulse solution gives companies like Gawker Media useful and
actionable insight into how consumers interact with their web
properties,” said Tom Lounibos, CEO of SOASTA. “In particular, we think
media companies are interested in how mobile and desktop users consume
content, and how consumer behavior like patience and abandonment changes
by type of content, device, geography or browser.”
solution captures and aggregates the real-time engagement and
performance metrics critical for businesses. It gives decision-makers
the user intelligence needed to analyze the impact of performance on the
company’s bottom line, take quick action, and factor critical
information back into the development lifecycle, to deliver fast
compelling web content.
SOASTA is the leader in cloud testing. Its web and mobile test
automation and monitoring solutions, CloudTest, TouchTest and mPulse,
enable developers, QA professionals and IT operations teams to test and
monitor users with unprecedented speed, scale, precision and visibility.
The innovative product set streamlines test creation, automates
provisioning and execution, and analyzes real user behavior in real-time
to deliver actionable intelligence, faster. With SOASTA, companies have
confidence that their applications will perform as designed, delivering
quality user experiences every time. SOASTA’s customers are many of
today’s most successful brands including Avaya, American Girl, Bonobos,
Backcountry.com, Chegg, Experian, Gilt Groupe, Hallmark, Intuit,
Microsoft and Netflix. SOASTA is privately held and headquartered in
Mountain View, Calif. For more information about SOASTA, please visit http://www.soasta.com.
SOASTA is a registered trademark of SOASTA, Inc. All other trademarks
are property of their respective owners. Other product or company names
mentioned may be trademarks or trade names of their respective companies.
About Gawker Media
Gawker Media is the publisher of some of the best loved titles on the
web including the eponymous Gawker and gadget sensation Gizmodo. Founded
in 2002 by Nick Denton, the influential media group now produces eight
original brands with a collective audience of tens of millions of US
readers. Attracting fans and critics alike for their inimitable delivery
of news, scandal, and entertainment, the Gawker Media properties are
heralded as everything from 'deliciously wicked' to 'the biggest blog in
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