|By Marketwired .||
|May 14, 2014 09:06 AM EDT||
TORONTO, ONTARIO -- (Marketwired) -- 05/14/14 -- YANGAROO, Inc. (TSX VENTURE: YOO) (OTCBB: YOOIF), the leading digital media management and distribution company, will provide a cloud-based platform to Cablevision Media Sales Corporation (CMS) that allows advertisers to deliver their television ads to the media company. With more than 200 file formats available, this new portal provides seamless delivery of multiple types of media formats in a fast, secure, and cost-effective way. In addition, the commercial content can be disseminated to all of the properties represented by or affiliated with CMS, including the New York Interconnect, News 12, and regional and local cable systems-making it a powerful and easily accessible method for advertisers to deliver their commercial content.
Cablevision Media Sales Corporation, a subsidiary of Cablevision Systems Corporation, offers clients a full array of television advertising solutions. YANGAROO's patented platform will allow CMS to serve its advertisers with much better efficiency by giving them a cost-effective and effortless way of uploading ad content, while also making workflows more operationally sound for internal staff.
"At Cablevision Media Sales, our advertisers are key to our success," said Ed Renicker, Chief Operating Officer of CMS. "By providing this service-free delivery of commercial content to our regional and local properties, we are helping our advertisers in a number of ways. We're streamlining their workflows, making it easier to do business with us, and, in effect, helping them with their bottom-line. Of course, leveraging the technology from YANGAROO is helping us do all of those same things. It's a win-win for CMS and our advertising partners."
"It's no surprise that Cablevision Media Sales and YANGAROO are looking to change the dynamics of the industry through technology," said Sarah Foss, President, Advertising Division, YANGAROO, Inc. "Cablevision Media Sales is an innovator in television advertising-they are known for being first-movers with ways advertisers can reach consumers through their destinations. It was a natural next step to leverage our field-proven platform as a value-added resource for their clients."
Indeed, the platform has already been met with glowing reviews from clients during its early introduction. Sean Nelson, Senior Media Planner at Allscope Media raves, "YANGAROO is so easy to use! Their interface provided a seamless, intuitive method to deliver creative to the New York Interconnect for an upcoming campaign. YANGAROO's customer service was very responsive and knowledgeable; they were able to walk me through the basics of using their service in minutes. I highly recommend them as a fast and easy spot transfer service!"
Cablevision Media Sales Corporation is headquartered in New York City but has offices throughout their geographic reach on Long Island, Westchester County, New Jersey and Connecticut. YANGAROO's advertising division will support Cablevision Media Sales via its newly-founded US base in New York as well as the company headquarters/technical center in Toronto, Ontario.
About YANGAROO, Inc.
YANGAROO, founded in 1999, is a company dedicated to digital media management. YANGAROO's patented Digital Media Distribution System (DMDS) is a secure cloud-based platform that provides users the ability to leverage technology; automating dozens of steps to eliminate errors and streamline content delivery efficiently. Content, such as music, music videos, and advertising can be quickly distributed to a network of over 11,000 television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform is the industry standard and powers most of North America's major awards shows.
YANGAROO has offices in Toronto, New York, and Los Angeles. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.
The statements contained in this release that are not purely historical are forward-looking statements and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. Such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
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