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Research and Markets: TV Everywhere 2.0 Market Report 2014-2018: The Next Steps in Multiscreen

Research and Markets ( has announced the addition of the "TV Everywhere 2.0: The Next Steps in Multiscreen" report to their offering.

As TV Everywhere / multiscreen services have become more common, operators and vendors are pushing multiscreen into its next stage of evolution. This report analyzes recent trends in TV Everywhere to reveal what is next for this important technology, including the new competitive environment, new features, and new priorities for operators and vendors.

The report examines the implications for these changes, assesses the future for multiscreen services, and provides a forecast for multiscreen services through 2018.

Key Topics Covered:

The Bottom Line


1.0 TV Everywhere Today

2.0 TV Everywhere Consumers

2.1 Awareness and Use

2.2 TV Everywhere Users vs. Average Pay TV Subscribers

2.3 Groupings of TV Everywhere Users

3.0 TV Everywhere 2.0

3.1 Changes in Operator Motivations

3.2 Features

3.2.1 Discovery

3.2.2 User Engagement / Interaction

3.2.3 Seamless Transition / Portability

3.2.4 Expanded Content

4.0 TV Everywhere Solution Providers

4.1 Changes in the Vendor Marketplace

4.2 The Challenge in Differentiation

5.0 Forecast

5.1 Methodology and Assumptions

5.2 Global Forecast of TV Everywhere Use

6.0 Implications / Recommendations

6.1 Vendors

6.2 Operators

7.0 Notes on Methodology

8.0 Glossary and Index

List Of Figures:

  • Phases of the TV Everywhere Market
  • Consumers and TV Everywhere Awareness
  • TV Everywhere Awareness by Pay-TV Provider
  • Comparison of Demographics
  • Comparison of CE Ownership
  • Comparison of CE Ownership
  • Comparison of Monthly Video-on-Demand Use
  • Comparison of Demographics
  • Demographics of TV Everywhere Use Case Groups
  • Examples of Operator-based OTT Initiatives
  • Differentiation among Selected TV Everywhere Solution Vendors
  • Forecast Methodology
  • Forecast of TV Everywhere Users by Region (2013-2018)

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