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GenieConnect Introduces New iBeacon-Enabled Audience Response Solution

New Presenter-Driven Polling and Q&A Management Capability Eliminates the Need for Expensive Custom Hardware at Convention and Corporate Events

BERKSHIRE, UNITED KINGDOM and CHICAGO, IL -- (Marketwired) -- 05/14/14 -- GenieConnect (www.genie-connect.com), the smarter technology provider for the events industry, today introduces a new iBeacon-enabled audience response solution for the convention and corporate events industry.

The solution utilizes the proximity awareness of iBeacons to 'push' session content to attendees and, if desired, locks their handset screen during the session to minimize distractions. All slides are delivered by the GenieConnect software to attendees' devices, and all audience response mechanisms -- live polling, surveys and Q&A management -- are controlled by the presenter and carried out on attendees' smartphones or tablets: this potentially eliminates the need to deploy audio/visual equipment in every session room and makes expensive custom audience response hardware redundant.

GenieConnect C.E.O. Giles Welch stated, "Conference and corporate event organizers are between a rock and a hard place -- they are aware of the benefits of enhancing the attendee experience by introducing audience interaction tools; but constrained by the costs of doing so. This audience response solution is part of our sophisticated event technology software suite and makes use of the devices that attendees bring with them. It's a textbook example of how GenieConnect integrates the latest technology developments into cost-effective solutions that give our clients the capabilities they are clamoring for."

Session content can be pushed to session attendees using: iBeacons and -- thanks to GenieConnect's recently announced industry-first integration of Android into its iBeacon solutions -- this capability can now be extended to any device equipped with Bluetooth Low Energy (BLE); or via a Wi-Fi connection. Once installed on the device, the screen can be locked for the duration of the session, minimizing the distractions often associated with smartphone or tablet use at an event.

GenieConnect has developed a PowerPoint 'plug- in' that allows all audience response mechanisms to be pre-set and seamlessly driven by the presenter. In the session, all slides are viewed on a smartphone or tablet, and attendees are prompted to take advantage of a variety of interaction tools: for example, to vote on a topic, with the results instantly displayed in graphical form on their screen; or to submit questions for consideration -- or vote on previously submitted questions (these can be moderated to ensure that inappropriate content is not shared in a public domain). Once the session is complete, the app can be used to complete a short survey -- inviting opinions immediately after a session closes invariably results in a higher completion rate and improves the organizers insight into its success.

Among the first users of the new audience response software will be attendees at Changeboard's forthcoming Future Talent Conference, the premier thought-leadership event for Heads of HR and senior HR Professionals to be held at the Royal Opera House. Commenting on the audience interaction software, Porteur Keene, Co-Founder and Executive Chairman of Changeboard, said, "This is an event for the opinion-formers in our industry, so it was vital for us to find a way of allowing those opinions to be shared on the day. The GenieConnect solution offers a level of sophistication appropriate to our audience whilst simultaneously being very simple to use. I'm very excited to see the kind of impact it will have on our event."

The new solution will be unveiled at ASAE's Springtime Expo '14 on Thursday, May 15, 2014, Walter E. Washington Convention Center, Washington, DC. Visit Booth #2072 for demonstrations of GenieConnect solutions.

GenieConnect was established in 2010 and has since provided digital solutions for over 1500 events across the world. For more information, please visit www.genie-connect.com, or call Sales in the UK, +44 (0)1628 569 350, or the US, +1 (312) 756 0110.

About GenieConnect: Success.Delivered

Established in 2010, GenieConnect is a leading provider of smarter event technology with unrivalled breadth of functionality, offering unique insight and business intelligence to organizers and enhanced event experiences for their attendees. Built on the rock-solid data foundations of the industry's most robust Content Management System and implemented with comprehensive and expert delivery capabilities, GenieConnect mobile apps, web portals, automated email marketing and meetings management tools are truly best of breed solutions. Event organizers, corporations and associations can deploy these solutions under their own brand to maximize event success.

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Media Contact US

Trifecta Marketing Resources
Gretchen Kihm Stegall
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847. 922.5931

Media Contacts UK

Lauren Marshall
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+44 (0)1628 569351

Pete Roythorne
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+44 (0) 20 8998 5061

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