Welcome!

News Feed Item

The Beverage Industry Ups Its Game With Qliktag's In-Store Mobile Merchandising Platform

One of America's Leading Whiskey Companies, C. Mondavi & Family and Butchers Brewing on Board with Qliktag

NEWPORT BEACH, CA -- (Marketwired) -- 05/14/14 -- Qliktag Software Inc., an innovator of mobile software solutions, has received overwhelmingly positive response from the beverage industry for its mobile merchandising software platform, Qliktag Q*Engine. Prominent brands such as C. Mondavi & Family, and Butchers Brewing, along with one of America's leading whiskey companies, are using the platform to design and deploy unique mobile experiences for individual products and product categories, giving customers the ability to use their smartphones to interact with these products in a meaningful way.

"There is strong interest across the retail industry as to how brands can bring a digital experience to the physical retail environment and make deeper connections with their smartphone-savvy customers," says Dilip Daswani, CEO at Qliktag Software. "One of the markets most open to trying new mobile technologies is the beverage industry. We are quite pleased with the response we've received from several brand name beverage companies that have used Qliktag Q*Engine to creatively and successfully deliver a mobile experience to their customers."

Social Campaign
One of America's leading whiskey companies recently leveraged the Qliktag platform to deploy a fun mobile campaign with the catch phrase "How Do You Hitch?" Customers that scanned QR code labels on bottles of the Tennessee whiskey were prompted to key in their suggestions for a combination of their favorite whiskey and beer brand to come up with their own "hitch." After naming their hitch, participants were invited to share the creation with their friends on social media sites like Facebook and Twitter. "The campaign offered customers an engaging way to interact with the brand by experimenting with the product to come up with different flavors of their own," noted Mike Briggs, EVP, sales and marketing at Qliktag.

Building Brand Affinity
With a long history of producing exceptional wines, C. Mondavi & Family believes the product experience can be greatly enhanced through digital interaction with customers. To that end, C. Mondavi & Family has printed QR codes on many of their wine bottle labels, and used the Qliktag platform to design mobile-friendly product pages for their newest brand -- The Divining Rod. Upon scanning a label, the customer can learn more about that particular wine with tasting notes, optimal serving temperatures, food pairings, etc. Additionally, customers who have scanned a bottle with their phones can place orders online with a few clicks on their mobile device, thereby connecting the offline experience with e-commerce sales.

In the craft beer sector, Southern California-based Butcher's Brewing sought to build loyalty with its customers by providing more detailed, nuanced information about each of its unique craft beers. Because there was only so much information a static bottle label could provide, the company turned to Qliktag's Q*Engine to create individual screens for each beer to convey a detailed description of the product with tasting notes, ingredients and insight into the care that went into crafting each product. QR codes generated by the platform were printed on each of the beers so customers could scan and learn more about the beer they were drinking -- as well as receive an incentive for their next bottle. "Our interactive section has been well received by our customers and is increasingly helpful for us as well. We are getting good results in terms of collecting data about our customers, and enjoy reading the comments they leave about their beer," said owner Gabriel Tennberg.

"With mobile strategies becoming a priority for many beverage brands, we expect to see a lot more creative deployments of mobile technology within the beverage industry in the months ahead," concluded Daswani.

About Qliktag Software
Qliktag Software Inc. is an innovator of mobile software solutions that bridge the gap between brands and buyers -- fostering stronger relationships and more personalized connections between the two. Headquartered in Newport Beach, Calif., Qliktag's cloud-based software platform allows brands and retailers to design and set up interactive mobile experiences on location -- connecting with and engaging customers -- while gathering valuable insights.

Website: http://www.Qliktag.com
Blog: http://corp.qliktag.com/blog/
Facebook: https://www.facebook.com/pages/Qliktag-Software-Inc/468406606622463?ref=hl
Twitter: https://twitter.com/qliktag

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2592886

Media Contacts:
Kristen Symonds
Lages & Associates
(949) 453-8080
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...