Welcome!

News Feed Item

New Platfora Release With Open Data Access and Flexible Workflow Options Makes Big Data Analytics Available for All

Delivers Instant Value Out of Data in Hadoop With Programmatic Access for Data Scientists; Enhanced Visualization and Discoverability for Line-of-Business Users

SAN MATEO, CA -- (Marketwired) -- 05/14/14 -- Platfora today announced an update to its full-stack analytics platform with significant feature enhancements to tightly couple Big Data Analytics into core production workflows within the enterprise. Programmatic query access, bulk data export and key visualization enhancements help users across the enterprise, from data scientists to line-of-business professionals, work natively with data in Hadoop to achieve faster insights and get more value from the combination of their transaction, customer interaction and machine data.

"Platfora Big Data Analytics was designed to help organizations intelligently discover and analyze critical big data workloads that previously were impossible or impractical to uncover," said Ben Werther, founder and CEO of Platfora. "We allow a broad variety of roles inside the organization to interactively work with multi-structured data, helping them create new opportunities and solve once unsolvable problems, often within days of installation."

Open Access and Flexible Workflow Options for Data Professionals
In this latest release, Platfora's programmatic query access provides data scientists a way to leverage existing programming skills, such as SQL, to get simplified fast access to big data that has been wrangled, transformed, joined and aggregated in Platfora lenses. With this new capability, data scientists can make data in Platfora lenses available for statistical analysis in R or for integration into other downstream processes such as recommendation engines. Additionally, any data professional or business analyst now has open access through Platfora to export data in bulk by downloading a CSV file directly to the desktop or writing data back to HDFS for similar production workflow use cases.

"With Platfora, we can shave weeks off the time to reach first discoveries on new data sets and at the same time expand the types of data we include in analysis," said Andrew Robbins, CEO and founder of Paytronix, a customer insight services and loyalty program provider to restaurants. "Not only has Platfora simplified our Hadoop workflow, but the big data analytics platform will also make it easier to integrate social media, mobile, online and in-store data to reinvent what loyalty marketing means to restaurateurs and their guests."

Refined User Experience for Enhanced Discoverability
Platfora Vizboards are comprehensive canvases for interactive visual Big Data Analytics. The company has enhanced the user experience to put visual discoverability at the fingertips of line-of-business users. New contextual menus, interactive charts and cross-tabs, along with a fresh visual design provide flexibility and consistency to help business analysts derive insights faster. This refreshed design makes it intuitive to create, share and collaborate with simple drag-and-drop gestures.

Native Big Data Analytics Platform
Continuing Platfora's commitment to the Apache Hadoop open source ecosystem, the company is also announcing broad support for the latest Hadoop distributions from our partners including Cloudera, Hortonworks, MapR, Pivotal and Amazon Web Services. Platfora constantly strives to future-proof customers' investments in Hadoop by proactively qualifying the latest commercial distributions. In this release, Platfora has qualified Cloudera CDH5 and MapR 3.0 with additional support for Hortonworks HDP 2.1 coming in June.

Platfora is also a supporter of the fast-emerging Apache Spark framework which helps organizations further speed data processing on Hadoop clusters -- running up to 100x faster in memory, and 10x faster when running on disk.

Platfora Big Data Analytics for All
Today the decision makers who need access to Big Data Analytics occupy a broad range of roles. Recognizing this growth, Platfora brings analytics to many different kinds of users throughout the organization including Chief Marketing Officers (CMOs), Chief Information Security Officers (CISOs) and Chief Product Officers (CPOs). With Platfora, users can visualize insights and make fact-based decisions that were never before practical or possible -- at the speed of business.

Pricing & Availability
The latest Platfora release will be available on May 16, 2014, through the company's direct sales representatives. Platfora Big Data Analytics is server software that runs on-premises or in the cloud utilizing standard general-purpose hardware. Subscription licenses are priced on a per-server, per-year basis. For more information, please contact the Platfora sales team at www.platfora.com.

About Platfora
Platfora is the #1 native Big Data Analytics platform for Hadoop. Platfora puts big data directly into the hands of line-of-business people through self-service analytics that help them uncover new opportunities that were once impossible or impractical across transaction, customer interaction and machine data. An interactive and visual full-stack platform delivered as subscription software in the cloud or on-premises, Platfora Big Data Analytics is creating data-driven competitive advantages in the areas of security, marketing, finance, operations and the Internet of Things. Leading organizations such as Citi, Comcast, DirecTV, Disney, Edmunds.com, Opower, Riot Games, Vivint and The Washington Post use Platfora. www.platfora.com

Read the blog: www.platfora.com/blog
Follow us on Twitter: @Platfora and #FactBased

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2593006

Media Contact
Bhava Communications for Platfora
Erica Knowlton
Email Contact
510-984-3815

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D