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Blueport Commerce’s Furniture.com App Selected as a 2014 MITX What’s Next Awards Finalist

Blueport Commerce announced its Furniture.com augmented reality app has been selected as a finalist in the Most Innovative Mobile App – Product category for the MITX What’s Next Awards.

Since 1996 the MITX Award shows have grown to become the largest and most prestigious awards competitions in the country for marketing innovations, celebrating the best creative and technological accomplishments emerging from New England.

“The finalists that emerged from an unprecedented number of submissions received for this year’s MITX What’s Next Awards demonstrate the creativity and innovation of our region’s rich digital ecosystem,” says MITX Board Member and Communispace Chief Operating Officer Howard Kogan, who serves as Chairman of the MITX What’s Next Awards Advisory Committee. “From startups to large corporations and everything in between, the individuals behind this work continue to raise the bar for the entire digital community.”

The Furniture.com app takes the mystery out of online shopping for furniture. Using smartphone and tablet camera technology, augmented reality answers the hardest question for shoppers - what will this actually look like in my home? After selecting an item available for purchase on Furniture.com, the shopper can see how the item will appear in a room of their choice by using a simple print-out marker and their mobile device. The app shows realistic 3D models the shopper can move and view from various angles, all with accurate scale, color and lighting. Shoppers can even snap pictures of how their new furniture will look in their space and share it via social media. The Furniture.com augmented reality app allows for the convenience of shopping online without sacrificing the in-store experience.

“In furniture, local stores and local delivery still matter,” says Blueport Commerce President and Chief Executive Officer, Carl Prindle. “So, in the absence of brick-and-mortar retail stores, we needed to innovate on Furniture.com to deliver an optimal mobile-shopping experience for our customers. Now, shoppers can better envision and plan for their new furniture before the item arrives.”

Blueport Commerce will be recognized with the other finalists in the category of Most Innovative Mobile App – Product at a gala awards ceremony traditionally attended by over 1,000 of the region’s top interactive marketing and technology professionals. Winners will be announced at a ceremony at the Westin Waterfront Hotel on May 29th. Tickets can be purchased at www.mitxawards.org/The-Ceremony.aspx.

The 2014 MITX Awards are sponsored by: HavasMedia, Miller Systems, PwC, TripAdvisor, Bingham, Cassidy Turley, SapientNitro, Atom Group.

About Blueport Commerce

Blueport Commerce is the omnichannel solution for the $78B furniture industry. We marry retailers' bricks-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology and unique marketing and sales solutions to create modern, efficient, easy shopping experiences. $6.3B in retailers choose Blueport. For some retailers, Blueport's SaaS e-commerce platform powers their branded omnichannel websites, driving sales online and in their stores. For other retailers, we drive online sales through Furniture.com, our e-commerce website. For many retailers, we do both.

Our technology is transforming furniture retail, for the 4% of sofas that sell online and the 96% that don't. Learn more at www.blueport.com.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

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