Click here to close now.

Welcome!

News Feed Item

SpotOn Data Reveals How Small Businesses Can Triple Customer Visits; Partnering With Samsung For National Restaurant Show

SpotOn, the leading digital loyalty and marketing platform for small businesses, announced new data revealing that merchants who maintain frequent communication with loyalty program members see three times more customer visits than those that do not send any communications. The findings are based on user data since February, 2014, when SpotOn launched their Campaigns feature which enables merchants to send real-time, digital offers to invite customers back. More than 2.5 million consumers currently use SpotOn’s loyalty card or smartphone app to obtain rewards at approximately 6,000 businesses nationally, including single-location merchants as well as large chains like Chick-Fil-A and Denny’s.

The figures point to a direct correlation between communication and increased customer activity, specifically:

Increased Customer Visits.

Small businesses that send loyalty members two to three communications per week see three times more customer visits than businesses that do not send any communications. Merchant sales reportedly increase anywhere from 15% to 50% as a result of Campaigns. The data also found that while consistent communication is good, there is a tipping point that can lead to diminishing returns. Businesses that send more than 13 Campaigns per month see reduced customer visits.

Heightened Customer Interest.

Campaigns sent to loyalty members highlighting a promotion see an average open rate of 41 percent, compared to the 19% industry average open rate for email marketing.

Customers Favor Deals To Email Newsletters.

Marketing Campaigns that include a redeemable offer see open rates more than 20 percent higher than non-promotional emails, such as newsletters or announcements.

“This new data underscores that having a loyalty program doesn’t mean your work is done,” said Doron Friedman, co-founder of SpotOn. “Businesses that supplement their rewards program with consistent communication can amplify customer visits and dramatically impact revenues.”

SpotOn, whose stated mission is to be a Swiss Army Knife for small businesses, pioneered the digital loyalty and marketing platform in 2012. In February, the company unveiled a redesigned merchant dashboard with more robust marketing features to enable businesses to better target customers and track ROI. “In minutes, businesses can craft and send new offers to customers via email, mobile push notifications, Facebook, and Twitter,” continued Friedman. “We’ve also simplified the redemption process for businesses and customers. Instead of printing a coupon or presenting an offer code, Campaigns are redeemed digitally via the Samsung tablet on the merchants’ counter.”

More than 60% of SpotOn merchants have already sent at least one Campaign. “I've been in business for 7 years. We hit a record day in sales after trying our first Campaign several weeks ago, and we’ve already increased year over year sales 15 to 20 percent,” said Bruce Chiang, owner of Davie, Florida M&H Cafe. Santos Chavez, General Manager of Coast Car Wash in Long Beach, CA said “It’s like we’re married to every customer. We send deals to loyalty members twice a week, and typically see 900 to 1,000 redemptions.”

SpotOn built their tablet-based loyalty app to function exclusively for Samsung’s Galaxy tablets, and is partnering with Samsung to exhibit its technology at the 2014 National Restaurant Association (“NRA”) Show, booth #9166 at Chicago’s McCormick Place on May 17-20. "We’re excited to partner with a company that shares our belief in the potential of technology to not only enhance the guest experience, but also have a significant impact on the bottom line for restaurants and other businesses," said Jennifer Langan, Director for Mobility Solutions Marketing at Samsung’ Enterprise Business Division.

The annual NRA show hosts more than 62,000 attendees and nearly 2,000 suppliers.

For more information, visit www.spoton.com

About SpotOn:

SpotOn offers a consumer-facing loyalty platform and a merchant-facing marketing machine. For consumers, SpotOn eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks. Using SpotOn's tablet-based dashboard, merchants now have an entirely new and simple way to connect with their customers using social, mobile and email marketing. With one click, merchants can learn more about their customers by viewing typical spend and campaign redemption activity. SpotOn was founded by serial entrepreneurs with decades of experience helping local businesses increase profits with technology solutions. SpotOn is headquartered in San Rafael, CA, with offices in Chicago, IL. For more information visit www.spoton.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
"The idea of polyglot persistence is you have to apply the right database for the job - you always have to have many different databases in play. We offer that whole system as a service," explained Raj Singh, Developer Advocate for IBM Cloud Data Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, participated as “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which took place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desk...
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ ...
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner. 20,000+ business custome...
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes. In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...