Welcome!

News Feed Item

S7 Airlines Extends OpenJaw t-Retail Platform For Complete Merchandising of All Travel Products

One of Russia’s largest airlines, and oneworld® alliance member, S7 Airlines, today announced that it has successfully deployed the complete OpenJaw t-Retail Platform. The dynamic t-Retail Platform provides independent flight shopping, and merchandising of a full range of air and non-air products, on a single platform, for revenue or redemption.

A contemporary user experience enables S7 Airline customers to search, discover, plan and book their entire trip across the omni-channel. The website’s rich booking flow is replicated in an optimised mobile application, which was developed against the OpenJaw t-Retail Platform Tribe API.

The t-Retail Platform allows customers to shop across S7’s own and partner networks, through codeshare and negotiated prorate agreements. By integrating with ITA Software by Google’s QPX solution, the t-Retail Platform provides the following advanced flight search features:

  • Return, one-way and multi-city.
  • By price, or with miles.
  • Inspirational search capabilities, including an interactive map tool.
  • Advanced calendar shopping: fixed date, flexible date, +/-7 day calendar, date widening.
  • Multiple fare families, multi-cabin search.
  • Content-rich search results: flight duration, distance, meals and standard baggage allowance.

In order to service the total needs of the customer, the t-Retail Platform enables S7 Airlines to manage a full range of products from multiple suppliers. Direct business model control enables S7 Airlines to effectively merchandize, defend and create a customer proposition.

Air ancillaries and high margin ground ancillaries, such as hotel, car, insurance, and transfers, will be available for cross-sell within the booking flow, for increased conversion rates.

Leveraging ITA Software by Google’s QPX solution and the power of the OpenJaw t-Retail Platform, S7 Airlines’ new merchandising platform services the complete customer need, across all touch points,” said Dmitriy Chuyko, e-Commerce Director, S7 Airlines. “The OpenJaw t-Retail Platform has enabled us to deliver the next phase of our strategy - to become the best Russian one-stop-shop for travel related products and services.”

Nicola Simionato, General Manager, Travel EMEA and APAC said: “We're excited to help S7 give its customers a faster and more robust way of shopping for flights.”

“From the outset, S7 Airlines wanted to move away from the traditional airline model and become travel retailing innovators,” said Kieron Branagan, CEO, OpenJaw. “We are delighted that they chose the t-Retail Platform, and developed against the Tribe API, to deliver their ambition.”

The new S7 Airlines platform is now available at www.S7.ru.

Future phases will see: dynamic packaging, post sell, promotions, and re-shopping.

About S7 Airlines

S7 Airlines (brand of Siberia Airlines, www.s7.ru) is a member of the oneworld® global airline alliance.

The airline has the widest domestic route network in Russia, created around air transport hubs at Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines also performs regular flights to countries in: the Commonwealth of Independent States, Europe, the Near East, South-East Asia and countries of the Asia Pacific region.

The airline is part of the S7 Group. In 2013, group member airlines carried more than 9.238 million passengers.

About OpenJaw

OpenJaw is the leading online technology partner of the world's biggest travel brands.

Guided by the OpenJaw four principles of t-Retailing, and leveraging the power of the dynamic travel retailing platform, the t-Retail Platform, OpenJaw is dedicated to helping airlines, and other large travel companies, to become travel retailing innovators.

The OpenJaw customer portfolio includes: S7 Airlines, British Airways, TravelSky, Aeroplan, AIRMILES, and voyages-sncf.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...