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S7 Airlines Extends OpenJaw t-Retail Platform For Complete Merchandising of All Travel Products

One of Russia’s largest airlines, and oneworld® alliance member, S7 Airlines, today announced that it has successfully deployed the complete OpenJaw t-Retail Platform. The dynamic t-Retail Platform provides independent flight shopping, and merchandising of a full range of air and non-air products, on a single platform, for revenue or redemption.

A contemporary user experience enables S7 Airline customers to search, discover, plan and book their entire trip across the omni-channel. The website’s rich booking flow is replicated in an optimised mobile application, which was developed against the OpenJaw t-Retail Platform Tribe API.

The t-Retail Platform allows customers to shop across S7’s own and partner networks, through codeshare and negotiated prorate agreements. By integrating with ITA Software by Google’s QPX solution, the t-Retail Platform provides the following advanced flight search features:

  • Return, one-way and multi-city.
  • By price, or with miles.
  • Inspirational search capabilities, including an interactive map tool.
  • Advanced calendar shopping: fixed date, flexible date, +/-7 day calendar, date widening.
  • Multiple fare families, multi-cabin search.
  • Content-rich search results: flight duration, distance, meals and standard baggage allowance.

In order to service the total needs of the customer, the t-Retail Platform enables S7 Airlines to manage a full range of products from multiple suppliers. Direct business model control enables S7 Airlines to effectively merchandize, defend and create a customer proposition.

Air ancillaries and high margin ground ancillaries, such as hotel, car, insurance, and transfers, will be available for cross-sell within the booking flow, for increased conversion rates.

Leveraging ITA Software by Google’s QPX solution and the power of the OpenJaw t-Retail Platform, S7 Airlines’ new merchandising platform services the complete customer need, across all touch points,” said Dmitriy Chuyko, e-Commerce Director, S7 Airlines. “The OpenJaw t-Retail Platform has enabled us to deliver the next phase of our strategy - to become the best Russian one-stop-shop for travel related products and services.”

Nicola Simionato, General Manager, Travel EMEA and APAC said: “We're excited to help S7 give its customers a faster and more robust way of shopping for flights.”

“From the outset, S7 Airlines wanted to move away from the traditional airline model and become travel retailing innovators,” said Kieron Branagan, CEO, OpenJaw. “We are delighted that they chose the t-Retail Platform, and developed against the Tribe API, to deliver their ambition.”

The new S7 Airlines platform is now available at www.S7.ru.

Future phases will see: dynamic packaging, post sell, promotions, and re-shopping.

About S7 Airlines

S7 Airlines (brand of Siberia Airlines, www.s7.ru) is a member of the oneworld® global airline alliance.

The airline has the widest domestic route network in Russia, created around air transport hubs at Moscow (Domodedovo) and Novosibirsk (Tolmachevo). S7 Airlines also performs regular flights to countries in: the Commonwealth of Independent States, Europe, the Near East, South-East Asia and countries of the Asia Pacific region.

The airline is part of the S7 Group. In 2013, group member airlines carried more than 9.238 million passengers.

About OpenJaw

OpenJaw is the leading online technology partner of the world's biggest travel brands.

Guided by the OpenJaw four principles of t-Retailing, and leveraging the power of the dynamic travel retailing platform, the t-Retail Platform, OpenJaw is dedicated to helping airlines, and other large travel companies, to become travel retailing innovators.

The OpenJaw customer portfolio includes: S7 Airlines, British Airways, TravelSky, Aeroplan, AIRMILES, and voyages-sncf.com.

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