Welcome!

News Feed Item

MADD Canada Supports North American Safe Boating Awareness Week

OAKVILLE, ONTARIO -- (Marketwired) -- 05/14/14 -- MADD Canada is gearing up for its Campaign 911 summer awareness program with a focus on the dangers of impaired boating.

MADD Canada is proud to participate in events hosted by the Canadian Safe Boating Council (CBSC) in Halifax and Toronto on May 15 and in Vancouver on May 17 to promote North American Safe Boating Awareness Week which runs from May 17 - 23. CSBC's events will focus on impaired boating, as well as the importance of life jackets, boating safety courses, proper personal and vessel preparation and the dangers of cold water immersion. (For more information on the events, please visit: www.csbc.ca)

"People often don't stop to think about the dangers of alcohol consumption on the water or the danger of operating a boat while impaired," said MADD Canada Chief Executive Officer Andrew Murie. "But alcohol diminishes judgement, reduces motor skills, slows reaction times and accelerates hypothermia. Alcohol is a factor in about 40% of the estimated 150 recreational boating fatalities that occur in Canada each year."

MADD Canada is partnering with the CSBC and the Lifesaving Society to promote the "Call 911" concept among the boating community. With a financial contribution from Transport Canada to CSBC, creative provided by Saatchi & Saatchi Canada and advertising space provided by Pattison Outdoor Advertising, a poster promoting the importance of reporting impaired boaters is being launched. The LCBO have also extended the partnership by agreeing to display the posters in their stores within the province of Ontario. Similar agencies in other provinces have also expressed interest in doing the same in their outlets. View the poster here: http://www.csbc.ca/images/Catch_Impared_Boaters_Large.jpg

MADD Canada's Campaign 911 program reminds Canadians about the dangers of operating any motor vehicle while impaired, and encourages people to report suspected impaired drivers and impaired boaters to police. The program runs all year round but MADD Canada promotes it heavily throughout the spring and summer months as road trips, cottage getaways and vacations have more people on the roads. Allstate Insurance Company of Canada and Maritime Ontario Freight Lines return as Official Sponsors of the 2014 Campaign 911 program. Both corporations are long-time supporters of MADD Canada.

"Impaired driving continues to kill between 1,250 and 1,500 people every year in Canada, and injures another 63,000," Mr. Murie said. "We need to do all we can to promote the sober driving message and take impaired drivers off the roads and off the water. That's why all efforts to educate and raise awareness are important."

Effective Campaign 911 programs have been shown to significantly increase emergency calls to police to report suspected impaired drivers, as well as the number of Criminal Code impaired driving charges and administrative licence suspensions. In 2013, MADD Canada undertook a study to assess the impact of Call 911 programs. A direct link between the programs and any reductions in impaired driving deaths and injuries proved difficult to pinpoint due to significant variations in data collection and analysis among the local programs, however the authors did note that the programs showed great promise in deterring impaired drivers. The study also noted the importance of follow-up with those drivers who had been reported but were not intercepted by police. The full study, titled Call 911 Programs for Reporting Suspected Impaired Driving: A Preliminary Investigation in Four Canadian Communities, is available on the MADD Canada web site here: http://madd.ca/media/docs/Call_911_Programs_Report_March2014.pdf.

"Going forward, we will be promoting the importance of consistent data collection and reporting, with an eye to better assessing the impact of these programs on impaired driving crash reductions," said Mr. Murie. "We have no doubt that Call 911 programs save lives and prevent injuries because they enable police, with the public's help, to take impaired drivers off the roads before crashes occur."

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Jared Parker, Director of Financial Services at Kinetica, will discuss how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich inf...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.