Welcome!

News Feed Item

MADD Canada Supports North American Safe Boating Awareness Week

OAKVILLE, ONTARIO -- (Marketwired) -- 05/14/14 -- MADD Canada is gearing up for its Campaign 911 summer awareness program with a focus on the dangers of impaired boating.

MADD Canada is proud to participate in events hosted by the Canadian Safe Boating Council (CBSC) in Halifax and Toronto on May 15 and in Vancouver on May 17 to promote North American Safe Boating Awareness Week which runs from May 17 - 23. CSBC's events will focus on impaired boating, as well as the importance of life jackets, boating safety courses, proper personal and vessel preparation and the dangers of cold water immersion. (For more information on the events, please visit: www.csbc.ca)

"People often don't stop to think about the dangers of alcohol consumption on the water or the danger of operating a boat while impaired," said MADD Canada Chief Executive Officer Andrew Murie. "But alcohol diminishes judgement, reduces motor skills, slows reaction times and accelerates hypothermia. Alcohol is a factor in about 40% of the estimated 150 recreational boating fatalities that occur in Canada each year."

MADD Canada is partnering with the CSBC and the Lifesaving Society to promote the "Call 911" concept among the boating community. With a financial contribution from Transport Canada to CSBC, creative provided by Saatchi & Saatchi Canada and advertising space provided by Pattison Outdoor Advertising, a poster promoting the importance of reporting impaired boaters is being launched. The LCBO have also extended the partnership by agreeing to display the posters in their stores within the province of Ontario. Similar agencies in other provinces have also expressed interest in doing the same in their outlets. View the poster here: http://www.csbc.ca/images/Catch_Impared_Boaters_Large.jpg

MADD Canada's Campaign 911 program reminds Canadians about the dangers of operating any motor vehicle while impaired, and encourages people to report suspected impaired drivers and impaired boaters to police. The program runs all year round but MADD Canada promotes it heavily throughout the spring and summer months as road trips, cottage getaways and vacations have more people on the roads. Allstate Insurance Company of Canada and Maritime Ontario Freight Lines return as Official Sponsors of the 2014 Campaign 911 program. Both corporations are long-time supporters of MADD Canada.

"Impaired driving continues to kill between 1,250 and 1,500 people every year in Canada, and injures another 63,000," Mr. Murie said. "We need to do all we can to promote the sober driving message and take impaired drivers off the roads and off the water. That's why all efforts to educate and raise awareness are important."

Effective Campaign 911 programs have been shown to significantly increase emergency calls to police to report suspected impaired drivers, as well as the number of Criminal Code impaired driving charges and administrative licence suspensions. In 2013, MADD Canada undertook a study to assess the impact of Call 911 programs. A direct link between the programs and any reductions in impaired driving deaths and injuries proved difficult to pinpoint due to significant variations in data collection and analysis among the local programs, however the authors did note that the programs showed great promise in deterring impaired drivers. The study also noted the importance of follow-up with those drivers who had been reported but were not intercepted by police. The full study, titled Call 911 Programs for Reporting Suspected Impaired Driving: A Preliminary Investigation in Four Canadian Communities, is available on the MADD Canada web site here: http://madd.ca/media/docs/Call_911_Programs_Report_March2014.pdf.

"Going forward, we will be promoting the importance of consistent data collection and reporting, with an eye to better assessing the impact of these programs on impaired driving crash reductions," said Mr. Murie. "We have no doubt that Call 911 programs save lives and prevent injuries because they enable police, with the public's help, to take impaired drivers off the roads before crashes occur."

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
You are moving to the Cloud. The question is not if, it’s when. Now that your competitors are in the cloud and lapping you, your “when” better hurry up and get here. But saying and doing are two different things. In his session at @DevOpsSummit at 18th Cloud Expo, Robert Reeves, CTO of Datical, explained how DevOps can be your onramp to the cloud. By adopting simple, platform independent DevOps strategies, you can accelerate your move to the cloud. Spoiler Alert: He also makes sure you don’t...
President Obama recently announced the launch of a new national awareness campaign to "encourage more Americans to move beyond passwords – adding an extra layer of security like a fingerprint or codes sent to your cellphone." The shift from single passwords to multi-factor authentication couldn’t be timelier or more strategic. This session will focus on why passwords alone are no longer effective, and why the time to act is now. In his session at 19th Cloud Expo, Chris Webber, security strateg...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, shared the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.