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On National Missing Children's Day (May 25), Pledge 25 Minutes to Talk to Children About Safety

ALEXANDRIA, VA--(Marketwired - May 14, 2014) - In honor of National Missing Children's Day, May 25, the National Center for Missing & Exploited Children is asking families, educators, law-enforcement officers and trusted adults to pledge 25 minutes to talk to children about safety.

The "Take 25" campaign, now in its eighth year, helps educate families and communities on safety risks and ways to better protect children. To help facilitate ongoing conversations, NCMEC has created free resources available at Download conversation starters, discussion guides and Child ID kits, and take the pledge to spend 25 minutes talking to the children in your life about safety.

"National Missing Children's Day serves as a reminder to make child safety a national priority. If you have a child in your life, whether it's your niece or nephew, your son or daughter, we urge you to take the pledge to spend 25 minutes discussing safety," said John Ryan, president and CEO of NCMEC.

Up to 2,000 children go missing every day. Most are recovered quickly, but there are many who never return home. As the nation's leading nonprofit working with law enforcement, families and the professionals who serve them on issues of missing and exploited children, NCMEC strives to keep children safer in the real world and on the Internet.

Learn more about the "Take 25" campaign and all the ways to participate by visiting

About National Missing Children's Day (May 25)
On May 25, 1979, 6-year-old Etan Patz disappeared from a New York street corner on his way to school. Then in 1981, 6-year-old Adam Walsh was abducted from a Florida shopping mall and later found murdered. The widespread attention brought to Adam and Etan's cases, along with several others, eventually led to a nationwide movement to help locate and recover missing children. In 1983, President Ronald Reagan proclaimed May 25 -- the day that Etan went missing -- as National Missing Children's Day.

About the National Center for Missing & Exploited Children®
The National Center for Missing & Exploited Children is the leading 501(c)(3) nonprofit organization working with law enforcement, families and the professionals who serve them on issues relating to missing and sexually exploited children. Authorized by Congress to serve as the nation's clearinghouse on these issues, NCMEC operates a hotline, 1-800-THE-LOST® (1-800-843-5678), and has assisted law enforcement in the recovery of more than 193,000 children. NCMEC also operates the CyberTipline, a mechanism for reporting child pornography, child sex trafficking and other forms of child sexual exploitation. Since it was created in 1998, more than 2.4 million reports of suspected child sexual exploitation have been received, and more than 111 million suspected child pornography images have been reviewed. NCMEC works in partnership with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. To learn more about NCMEC, visit Follow NCMEC on Twitter and like NCMEC on Facebook

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