Welcome!

News Feed Item

Orchestro Sees Demand Analytics SAAS Revenue Surge in 1Q

Managing close to $500B of revenue for the world’s largest consumer product companies, Orchestro's industry first Demand Orchestration solutions are now widely being adopted as the industry standard.

Orchestro’s success comes as consumer brand companies struggle to turn nearly unlimited amounts of data into actionable intelligence. Today, the company helps its customers utilize retailer and syndicated data to better understand consumer patterns and consequently increase on-shelf availability, run more impactful promotions and invest in the right category expansions.

Market traction and highlights from the start of 2014 to date include:

  • Revenue growth in 1Q: Orchestro saw significant SaaS quarter-to-quarter revenue growth in 1Q of 2014. Highlights include strong net new customer expansion with the acquisition of two new customers, both of which are top-100 CPG manufacturers in the US.
  • A new Chief Revenue Officer: Bringing more than 20 years of experience to Orchestro, Stuart Van Houten joins the company as Chief Revenue Officer, and will oversee enterprise sales, pre-sales, inside sales, alliances and marketing. He was previously with Clarabridge, GridPoint and Siemens in sales leadership roles.
    • “I am honored and thrilled to join Orchestro at such an exciting time for the company, and within the industry,” said Stuart Van Houten. “The opportunity to provide both CPG and their retailer partners’ levels of previously unforeseen insights into their demand data to drive supply chain excellence is an untapped and a high-growth market that I believe Orchestro is uniquely situated to serve.”
  • Better, faster onboarding: Orchestro succeeded in deploying one of the world’s largest consumer pharmaceuticals companies into its cloud infrastructure in record time in order to help them better manage in excess of $20B in revenue across 13 categories for their largest U.S. retailer.

“We’re thrilled to close the books on another record quarter,” said Prashanth V. (PV) Boccasam, CEO of Orchestro. “But even more exciting are the strides we’re making with our customers to help them better work with the world’s largest retailers, defining the rhythm between supply and demand. No one else can provide the actionable insights we do, especially not on the scale we are.”

Stepping Beyond the Shelf

This year, Orchestro has helped its customers respond to market and environmental demands outside the ‘traditional’ scope of on-shelf availability. This February, one of the world’s largest food and beverage suppliers turned to Orchestro in order to better plan and execute promotions around key promotional events across the U.S. The results were so compelling that they believe they will never look at marketing spend analytics any other way for hundreds of promotions they plan to run on our platform.

Orchestro is also providing guidance and support to its customers, helping them to navigate the challenges of the United States’ Supplemental Nutrition Assistance Program (SNAP), allowing them to understand how sales revenue and buyer behavior are impacted by the program.

Coming Soon: New Product Launch

Within the next month, Orchestro will release a new product, and updated Orchestro-to-Go mobile application, which will provide deeper insights and better integration with Orchestro’s cloud based software.

Follow Podium, the Orchestro blog and our Twitter for more news about Orchestro.

About Orchestro

Orchestro correlates big data to reveal patterns, trends and anomalies that provide insight into consumer goods to shape decisions for competitive advantage. Please visit www.orchestro.com and @Orchestroinc for more information.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.