Welcome!

News Feed Item

Orchestro Sees Demand Analytics SAAS Revenue Surge in 1Q

Managing close to $500B of revenue for the world’s largest consumer product companies, Orchestro's industry first Demand Orchestration solutions are now widely being adopted as the industry standard.

Orchestro’s success comes as consumer brand companies struggle to turn nearly unlimited amounts of data into actionable intelligence. Today, the company helps its customers utilize retailer and syndicated data to better understand consumer patterns and consequently increase on-shelf availability, run more impactful promotions and invest in the right category expansions.

Market traction and highlights from the start of 2014 to date include:

  • Revenue growth in 1Q: Orchestro saw significant SaaS quarter-to-quarter revenue growth in 1Q of 2014. Highlights include strong net new customer expansion with the acquisition of two new customers, both of which are top-100 CPG manufacturers in the US.
  • A new Chief Revenue Officer: Bringing more than 20 years of experience to Orchestro, Stuart Van Houten joins the company as Chief Revenue Officer, and will oversee enterprise sales, pre-sales, inside sales, alliances and marketing. He was previously with Clarabridge, GridPoint and Siemens in sales leadership roles.
    • “I am honored and thrilled to join Orchestro at such an exciting time for the company, and within the industry,” said Stuart Van Houten. “The opportunity to provide both CPG and their retailer partners’ levels of previously unforeseen insights into their demand data to drive supply chain excellence is an untapped and a high-growth market that I believe Orchestro is uniquely situated to serve.”
  • Better, faster onboarding: Orchestro succeeded in deploying one of the world’s largest consumer pharmaceuticals companies into its cloud infrastructure in record time in order to help them better manage in excess of $20B in revenue across 13 categories for their largest U.S. retailer.

“We’re thrilled to close the books on another record quarter,” said Prashanth V. (PV) Boccasam, CEO of Orchestro. “But even more exciting are the strides we’re making with our customers to help them better work with the world’s largest retailers, defining the rhythm between supply and demand. No one else can provide the actionable insights we do, especially not on the scale we are.”

Stepping Beyond the Shelf

This year, Orchestro has helped its customers respond to market and environmental demands outside the ‘traditional’ scope of on-shelf availability. This February, one of the world’s largest food and beverage suppliers turned to Orchestro in order to better plan and execute promotions around key promotional events across the U.S. The results were so compelling that they believe they will never look at marketing spend analytics any other way for hundreds of promotions they plan to run on our platform.

Orchestro is also providing guidance and support to its customers, helping them to navigate the challenges of the United States’ Supplemental Nutrition Assistance Program (SNAP), allowing them to understand how sales revenue and buyer behavior are impacted by the program.

Coming Soon: New Product Launch

Within the next month, Orchestro will release a new product, and updated Orchestro-to-Go mobile application, which will provide deeper insights and better integration with Orchestro’s cloud based software.

Follow Podium, the Orchestro blog and our Twitter for more news about Orchestro.

About Orchestro

Orchestro correlates big data to reveal patterns, trends and anomalies that provide insight into consumer goods to shape decisions for competitive advantage. Please visit www.orchestro.com and @Orchestroinc for more information.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...