Click here to close now.


News Feed Item

H-E-B Locations Host Athlete Demos on Super Ramps for Exclusive X Games Experience Across Texas

Select H-E-B Stores Kick Off the X Games With Giveaways, Demos and Much, Much More

SAN ANTONIO, TX -- (Marketwired) -- 05/14/14 -- H-E-B and men's grooming brand AXE have partnered with the X Games to launch an innovative shopper marketing promotion that will reward consumers with an exclusive performance by X Games athletes at local H-E-B stores.

Between May 17th and June 1st in San Antonio, Houston and Austin locations (listed below), consumers will have a chance to watch professional skaters and bikers perform jaw dropping tricks, enjoy listening to music and get free products in the parking lots of H-E-B. The promotion will allow customers to enjoy the festival type atmosphere where they can engage with the athletes, earn a chance to win X Games tickets to the Austin X Games (June 5th-8th), receive free AXE samples and get autographs from past and present X Games athletes.

"Here at AXE we're all about firsts, and we're excited to be partnering with H-E-B to provide this new opportunity for guys and girls who are hugely passionate about extreme sports to experience them in their community," said Matthew McCarthy, Senior Director, AXE & Men's Grooming for Unilever.

The events are free and are located in San Antonio, Houston and Austin on the following dates:

  • San Antonio 5/17 - 6030 Montgomery Road, San Antonio, TX 78239
  • San Antonio 5/18 - 6818 South Zarzamora, San Antonio, TX 78224
  • Houston 5/24 - 9503 Jones Road, Houston, TX 77065
  • Austin 5/31 - 500 Canyon Ridge Drive, Austin, TX 78753
  • Austin 6/1 - 2800 E. Whitestone Blvd., Cedar Park, TX 78613

The promotion also backs H-E-B's commitment of giving back to the community. H-E-B is committed to supporting local neighborhoods and provides high quality fresh foods and a wide assortment of grocery staples to local families. As a part of this promotion, digital and mobile solutions company, CausePlay, has launched and is operating an Indiegogo campaign ( ) to help support Operation Homefront, a national nonprofit organization that supports families of service members and wounded warriors. Supporters can go to this link to bid on extreme athlete goods and VIP experiences, with a portion of the proceeds raised through the Indiegogo campaign donated to Operation Homefront.

"Operation Homefront is excited to partner with AXE and H-E-B to get some needed financial assistance to our service members," said Liza Watts, Director of Corporate Relations for Operation Homefront. "The X-Games promotions at local H-E-B stores are going to be a blast, and will give us a wonderful chance to engage with extreme sports fans who want to support our military families."

For more information, please visit

Participation limited to the following states: Arizona, California, Colorado, Delaware, Florida, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, North Dakota, Ohio, Oklahoma, Rhode Island, South Dakota, Texas, Utah, Washington, Wyoming, Wisconsin, Vermont, West Virginia (excludes: Alabama, DC, Hawaii, Illinois, Massachusetts, Mississippi, New Hampshire, North Carolina, South Carolina, Tennessee, Virginia, Alaska, Arkansas, Connecticut, Georgia, New York, Oregon & Pennsylvania)

About H-E-B
H-E-B, with sales of more than $20 billion, operates more than 350 stores in Texas and Mexico. Known for its innovation and community service, H-E-B will celebrate its 110th anniversary in 2015. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 80,000 Partners and serves millions of customers in more than 150 communities. For more information, visit

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at

Unilever employs approximately 10,000 people in the United States -- generating nearly $9 billion in sales in 2013. For more information, visit

About Operation Homefront
A national nonprofit, Operation Homefront leads more than 2,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has provided assistance to thousands of military families since its inception in 2002. Recognized for superior performance by leading independent charity watchdog groups, nationally, 93 percent of total donations to Operation Homefront go directly to programs that provide support to our military families. For more information, go to

About CausePlay
CausePlay creates and licenses owned and operated mobile distribution and publishing platforms that deliver brand fueled content, promotions and advertising. CausePlay utilizes cause-based marketing and gamified tactics to integrate Non-Profit partners throughout the campaigns. For more information, visit

Mark Tillman
Priya PR
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll sha...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
For almost two decades, businesses have discovered great opportunities to engage with customers and even expand revenue through digital systems, including web and mobile applications. Yet, even now, the conversation between the business and the technologists that deliver these systems is strained, in large part due to misaligned objectives. In his session at DevOps Summit, James Urquhart, Senior Vice President of Performance Analytics at SOASTA, Inc., will discuss how measuring user outcomes –...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
DevOps is here to stay because it works. Most businesses using this methodology are already realizing a wide range of real, measurable benefits as a result of implementing DevOps, including the breakdown of inter-departmental silos, faster delivery of new features and more stable operating environments. To take advantage of the cloud’s improved speed and flexibility, development and operations teams need to work together more closely and productively. In his session at DevOps Summit, Prashanth...
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...