SAN ANTONIO, TX -- (Marketwired) -- 05/14/14 -- H-E-B and men's grooming brand AXE have partnered with the X Games to launch an innovative shopper marketing promotion that will reward consumers with an exclusive performance by X Games athletes at local H-E-B stores.

Between May 17th and June 1st in San Antonio, Houston and Austin locations (listed below), consumers will have a chance to watch professional skaters and bikers perform jaw dropping tricks, enjoy listening to music and get free products in the parking lots of H-E-B. The promotion will allow customers to enjoy the festival type atmosphere where they can engage with the athletes, earn a chance to win X Games tickets to the Austin X Games (June 5th-8th), receive free AXE samples and get autographs from past and present X Games athletes.

"Here at AXE we're all about firsts, and we're excited to be partnering with H-E-B to provide this new opportunity for guys and girls who are hugely passionate about extreme sports to experience them in their community," said Matthew McCarthy, Senior Director, AXE & Men's Grooming for Unilever.

The events are free and are located in San Antonio, Houston and Austin on the following dates:

• San Antonio 5/17 - 6030 Montgomery Road, San Antonio, TX 78239
• San Antonio 5/18 - 6818 South Zarzamora, San Antonio, TX 78224
• Houston 5/24 - 9503 Jones Road, Houston, TX 77065
• Austin 5/31 - 500 Canyon Ridge Drive, Austin, TX 78753
• Austin 6/1 - 2800 E. Whitestone Blvd., Cedar Park, TX 78613
  
  

The promotion also backs H-E-B's commitment of giving back to the community. H-E-B is committed to supporting local neighborhoods and provides high quality fresh foods and a wide assortment of grocery staples to local families. As a part of this promotion, digital and mobile solutions company, CausePlay, has launched and is operating an Indiegogo campaign (www.indiegogo.com/projects/operation-homefront ) to help support Operation Homefront, a national nonprofit organization that supports families of service members and wounded warriors. Supporters can go to this link to bid on extreme athlete goods and VIP experiences, with a portion of the proceeds raised through the Indiegogo campaign donated to Operation Homefront.

"Operation Homefront is excited to partner with AXE and H-E-B to get some needed financial assistance to our service members," said Liza Watts, Director of Corporate Relations for Operation Homefront. "The X-Games promotions at local H-E-B stores are going to be a blast, and will give us a wonderful chance to engage with extreme sports fans who want to support our military families."

For more information, please visit www.heb.com/xgames.

Participation limited to the following states: Arizona, California, Colorado, Delaware, Florida, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, North Dakota, Ohio, Oklahoma, Rhode Island, South Dakota, Texas, Utah, Washington, Wyoming, Wisconsin, Vermont, West Virginia (excludes: Alabama, DC, Hawaii, Illinois, Massachusetts, Mississippi, New Hampshire, North Carolina, South Carolina, Tennessee, Virginia, Alaska, Arkansas, Connecticut, Georgia, New York, Oregon & Pennsylvania)

About H-E-B
H-E-B, with sales of more than $20 billion, operates more than 350 stores in Texas and Mexico. Known for its innovation and community service, H-E-B will celebrate its 110th anniversary in 2015. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at everyday low prices. Based in San Antonio, H-E-B employs more than 80,000 Partners and serves millions of customers in more than 150 communities. For more information, visit www.heb.com.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs approximately 10,000 people in the United States -- generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.

About Operation Homefront
A national nonprofit, Operation Homefront leads more than 2,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has provided assistance to thousands of military families since its inception in 2002. Recognized for superior performance by leading independent charity watchdog groups, nationally, 93 percent of total donations to Operation Homefront go directly to programs that provide support to our military families. For more information, go to www.OperationHomefront.net.

About CausePlay
CausePlay creates and licenses owned and operated mobile distribution and publishing platforms that deliver brand fueled content, promotions and advertising. CausePlay utilizes cause-based marketing and gamified tactics to integrate Non-Profit partners throughout the campaigns. For more information, visit www.cause-play.com