Welcome!

News Feed Item

Otsuka’s POCARI SWEAT Aims the Very First Moon Landing

Otsuka Pharmaceutical Co., Ltd. (Head office: Tokyo Japan; President Taro Iwamoto) is taking part in the first private moon landing project starting on May 15, 2014 (launch from Florida U.S.A. scheduled in October 2015) named “LUNAR DREAM CAPSULE PROJECT” (hereinafter LUNAR PROJECT).

"There is water on the moon." This project was initiated by the discovery1 that may signal the arrival of the era for the human race to occupy the moon as a living environment. "Until now, the space travel was only possible at a national project level. Now, we want to realize it privately and get to the moon.” To bring this dream closer to reality, POCARI SWEAT will challenge the approximately 380,000km journey to the surface of the moon together with private corporations possessing world's leading technologies. LUNAR DREAM CAPSULE (hereinafter DREAM CAPSULE), a time capsule that will be delivered to the moon, contains dreams of children from around the world along with POCARI SWEAT (powder) as a symbol of our precious water, delivering the message that "dream is always close to our hands."

Human beings always need fluids and ions (electrolyte). As a drink to quickly replenish fluid and ions (electrolyte) lost in perspiration, POCARI SWEAT has been supporting people since its launch in 1980. Otsuka hopes that one day youths interested in space will live out their dreams, collect the DREAM CAPSULE, and drink the POCARI SWEAT mixed with the water found on the moon.

1 (Deuterium found in water from Earth and the Moon has the same origin) published in the U.S.A. in 2013.

[Development of LUNAR DREAM CAPSULE PROJECT]

About DREAM CAPSULE

The DREAM CAPSULE to be delivered to the moon is made out of titanium, shaped like a POCARI SWEAT can, and weighs 1,000g. To continuously endure the harsh environment of the moon where the temperature shifts from minus 170℃ at night to 110℃ during the day, the capsule was developed specifically for this project. The messages to be put inside the capsule are dreams of children gathered from visits to primary schools in and out of Japan. Messages are also accepted via the project website (http://stg.lunar-dream.com/en/).

The gathered handwritten messages will be stored as data in 120 titanium plates to be packaged in the DREAM CAPSULE. Using the DREAM RING as a key, the DREAM CAPSULE can easily be unlocked. Copies of the DREAM RING will be handed to children upon message gathering. 10 of the original DREAM RINGs will be stored within the corporations of LUNAR DREAM Executive Committee.

About LUNAR DREAM MESSENGER

Messages wished to be delivered to the moon can be posted via the LUNAR DREAM MESSENGER (hereinafter DREAM MESSENGER) within the project website (http://stg.lunar-dream.com/en/). When accessed from a smartphone, a message entered to the DREAM MESSENGER can be sent by aiming a smart phone towards it only during a moonlit night.

The LUNAR DREAM CAPSULE PROJECT website also provides the project overview, team introduction, and additional contents about the moon. The website provides information such as the "history behind the discovery of moon water" and the "history of moon exploration" as well as the upcoming year’s astronomical events for enjoyment for everyone.

LUNAR PROJECT Overview

Project Name: LUNAR DREAM CAPSULE PROJECT
Organizer: LUNAR DREAM Executive Committee which was constructed from Otsuka Pharmaceutical Co., Ltd., ASTROSCALE PTE. LTD. (Singapore), Astrobotic Technology, Inc (U.S.). Also, the committee supported by University of Tokyo - Nakasuka・Funase Laboratory, Hanada Laboratory at the Kyushu University, Kyushu Institute of Technology, and other Japanese private small/medium corporates.
Project Initiation: May 15, 2014
*Launch will take place in Florida U.S.A. scheduled in October 2015
Project Website: http://stg.lunar-dream.com/en/
*Please see more details about the project

POCARI SWEAT and Activities about Space (http://www.otsuka.co.jp/poc/)

POCARI SWEAT was developed in 1980 as "health drink consumed in situations when people perspire" to quickly replenish fluid and ions (electrolyte) lost in perspiration. POCARI SWEAT is currently available in 17 countries and regions around the world2. As a drink to support people on actions, POCARI SWEAT has always maintained its challenges.

POCARI SWEAT began active involvement in the space industry early, shooting the first "Space TV commercial" in the International Space Station in 2001, attracting the public attention as a groundbreaking initiative. When the LUNAR PROJECT succeeds, POCARI SWEAT becomes the first ever beverage to arrive at the surface of the moon. Move forward with dreams: POCARI SWEAT will always support your dreams as a beverage close to you.

2Countries and regions where POCARI SWEAT is retailed: Japan, Taiwan, Singapore, Bahrain, Saudi Arabia, Oman, United Arab Emirates, South Korea, Indonesia, Thailand, Malaysia, China, Kuwait, Qatar, Philippines, Egypt, and Vietnam

Otsuka Pharmaceutical Co., Ltd.

Otsuka Pharmaceutical Co., Ltd. is a global healthcare company with the corporate philosophy: "Otsuka-people creating new products for better health worldwide." Otsuka researches, develops, manufactures and markets innovative and original products, with a focus on pharmaceutical products for the treatment of diseases and nutraceutical products for the maintenance of everyday health.

Otsuka is a wholly owned subsidiary of Otsuka Holdings Co., Ltd., the holding company for the Otsuka Group. The chairman Akihiko Otsuka is the third generation of Otsuka family members to lead the business, whose origins date from 1921. The Otsuka Group employs approximately 42,000 people globally and its products are available in more than 80 countries worldwide. Otsuka Pharmaceutical warmly invites you to visit its global website at https://www.otsuka.co.jp/en/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, explored HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great dea...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...