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RTT Becomes 3DXCITE, Dassault Systèmes’ Brand to Power Marketing in the Age of Experience
|By Business Wire
|May 15, 2014 01:00 AM EDT
EXCITE Key Visual (Photo: Business Wire)
Systèmes (Paris:DSY) (Euronext Paris: #13065, DSY.PA), the
3DEXPERIENCE Company, world leader in 3D design software, 3D Digital
Mock Up and Product Lifecycle Management (PLM) solutions, today
announced the renaming of recently acquired Realtime Technology (RTT) to
“3DXCITE” and the new brand’s ambition: to enable a 3DEXPERIENCE
strategy that goes beyond engineering and encompasses a customer’s
entire business cycle across all communication channels with powerful,
streamlined and efficient storytelling.
“I wish I could declare this is a bold, unpredictable move, but that
would be taking undue credit for what is an obvious strategic milestone
dictated by recent evolutions,” said Bernard Charlès, President & CEO,
Dassault Systèmes. “Our customers know that products are no longer
enough. In today’s experience economy, brands demand a seamless
interplay of 3D design, marketing and sales applications to create
high-impact storytelling across all channels. And it is only natural to
develop our R&D ecosystem in Germany, close to so many critical
customers. Given these factors, our acquisition of RTT and the creation
of 3DXCITE to carry out our new 3DEXPERIENCE ambitions are an
unsurprising step, I think.”
The refocusing of 3DXCITE on enabling the “PLM of the marketing asset”
will have significant impacts across Dassault Systèmes’ customer base
and vastly increase the value of the digital assets they create every
day. CAD assets for instance, already well-integrated in manufacturing,
requirements, and engineering processes, will be fully reusable across
millions of digital touch points, including sales, point-of-sales,
interactive showrooms, flyers, or consumer web experiences.
“No customer is in the business of just engineering or
manufacturing. Consumers buy experiences and our customers must
connect the dots, from design to sales, to deliver that experience,”
said Monica Menghini, Executive Vice President, Corporate Strategy,
Industry & Marketing, Dassault Systèmes. “Marketing is the management
process through which goods or services move from concept to consumers.
With 3DXCITE we are now able to work with our customers all the way
through their entire value stream process.”
The latest release of the 3DEXPERIENCE platform and the newly integrated
capabilities from 3DXCITE creates a business platform that embraces more
than just traditional PLM disciplines. Dassault Systèmes’ 3DEXPERIENCE
platform now opens up the creative freedom to deliver emotional assets
for digital, interactive marketing and sales experiences. From
consulting to workflow to final visualization assets, 3DXCITE transforms
engineering data into powerful visual experiences.
The 3DXCITE portfolio will consist of Upstream Experience offers, such
as visual HMI design and visual design configurators, Sales & POS
Experiences that include visual sales management book and visual
flagship stores, and Consumer Journey Experiences with visual personal
shoppers and visual web configurators.
“From the artistry of an experience to its industrialization, we can now
literally engineer the excitement for consumers, from the first
idea all the way to omni-channel digital marketing and sales,” said
Roberto Schettler, CEO, 3DXCITE, Dassault Systèmes. “I’ve always felt
that Dassault Systèmes, its V6 architecture, and its 3DEXPERIENCE
platform, would change the very foundations of industry in the Age of
Experience. With 3DXCITE, we’ve expanded the scope of value we bring to
our customers and begun truly fulfilling Dassault Systèmes’ long-held
The new 3DXCITE brand was unveiled today at EXCITE
2014, the international event for 3D visualization taking place in
Munich, Germany (May 15-16).
For more information about 3DXCITE, please visit www.3ds.com/3dxcite.
About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE Company, provides business and
people with virtual universes to imagine sustainable innovations. Its
world-leading solutions transform the way products are designed,
produced, and supported. Dassault Systèmes’ collaborative solutions
foster social innovation, expanding possibilities for the virtual world
to improve the real world. The group brings value to over 190,000
customers of all sizes, in all industries, in more than 140 countries.
For more information, visit www.3ds.com.
CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA,
3DSWYM, NETVIBES and 3DXCITE are registered trademarks of Dassault
Systèmes or its subsidiaries in the US and/or other countries.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140514006620/en/
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