Welcome!

News Feed Item

RTT Becomes 3DXCITE, Dassault Systèmes’ Brand to Power Marketing in the Age of Experience

Regulatory News:

EXCITE Key Visual (Photo: Business Wire)

EXCITE Key Visual (Photo: Business Wire)

Dassault Systèmes (Paris:DSY) (Euronext Paris: #13065, DSY.PA), the 3DEXPERIENCE Company, world leader in 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, today announced the renaming of recently acquired Realtime Technology (RTT) to “3DXCITE” and the new brand’s ambition: to enable a 3DEXPERIENCE strategy that goes beyond engineering and encompasses a customer’s entire business cycle across all communication channels with powerful, streamlined and efficient storytelling.

“I wish I could declare this is a bold, unpredictable move, but that would be taking undue credit for what is an obvious strategic milestone dictated by recent evolutions,” said Bernard Charlès, President & CEO, Dassault Systèmes. “Our customers know that products are no longer enough. In today’s experience economy, brands demand a seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels. And it is only natural to develop our R&D ecosystem in Germany, close to so many critical customers. Given these factors, our acquisition of RTT and the creation of 3DXCITE to carry out our new 3DEXPERIENCE ambitions are an unsurprising step, I think.”

The refocusing of 3DXCITE on enabling the “PLM of the marketing asset” will have significant impacts across Dassault Systèmes’ customer base and vastly increase the value of the digital assets they create every day. CAD assets for instance, already well-integrated in manufacturing, requirements, and engineering processes, will be fully reusable across millions of digital touch points, including sales, point-of-sales, interactive showrooms, flyers, or consumer web experiences.

“No customer is in the business of just engineering or manufacturing. Consumers buy experiences and our customers must connect the dots, from design to sales, to deliver that experience,” said Monica Menghini, Executive Vice President, Corporate Strategy, Industry & Marketing, Dassault Systèmes. “Marketing is the management process through which goods or services move from concept to consumers. With 3DXCITE we are now able to work with our customers all the way through their entire value stream process.”

The latest release of the 3DEXPERIENCE platform and the newly integrated capabilities from 3DXCITE creates a business platform that embraces more than just traditional PLM disciplines. Dassault Systèmes’ 3DEXPERIENCE platform now opens up the creative freedom to deliver emotional assets for digital, interactive marketing and sales experiences. From consulting to workflow to final visualization assets, 3DXCITE transforms engineering data into powerful visual experiences.

The 3DXCITE portfolio will consist of Upstream Experience offers, such as visual HMI design and visual design configurators, Sales & POS Experiences that include visual sales management book and visual flagship stores, and Consumer Journey Experiences with visual personal shoppers and visual web configurators.

“From the artistry of an experience to its industrialization, we can now literally engineer the excitement for consumers, from the first idea all the way to omni-channel digital marketing and sales,” said Roberto Schettler, CEO, 3DXCITE, Dassault Systèmes. “I’ve always felt that Dassault Systèmes, its V6 architecture, and its 3DEXPERIENCE platform, would change the very foundations of industry in the Age of Experience. With 3DXCITE, we’ve expanded the scope of value we bring to our customers and begun truly fulfilling Dassault Systèmes’ long-held ambition.”

The new 3DXCITE brand was unveiled today at EXCITE 2014, the international event for 3D visualization taking place in Munich, Germany (May 15-16).

For more information about 3DXCITE, please visit www.3ds.com/3dxcite.

About Dassault Systèmes

Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 190,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit www.3ds.com.

CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA, 3DSWYM, NETVIBES and 3DXCITE are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busin...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.