|By Marketwired .||
|May 15, 2014 07:00 AM EDT||
ORCHARD PARK, NY -- (Marketwired) -- 05/15/14 -- ValueCentric LLC, the leader in Connected Healthcare Intelligence, today unveiled PharmacyView to an enthusiastic audience of clients and industry professionals attending the company's annual users' conference, Connections 2014. A groundbreaking suite of data services that offers unparalleled visibility into pharmacy environments and patient behavior, PharmacyView further reinforces ValueCentric's role as a trusted visionary force in defining the future of data analysis and application for the pharmaceutical and medical-surgical industries.
PharmacyView offers a revolutionary service for pharmaceutical manufacturers to truly understand their pharmacy customers, by connecting the dots between the supply chain, the prescriber and the economic influences related to their products. The suite encompasses several service offerings that allow manufacturers to identify optimal target pharmacies for their particular therapy class, to set and track inventory stocking goals and to identify stores with shelf stock. It then goes further, uncovering product mix and patient financials within each pharmacy, helping to hyperfocus promotional targeting and ensure efficient use of promotional budget.
Once programs are in place, it can correlate performance of marketing programs at the pharmacy level compared to similar segments of pharmacies. Finally, PharmacyView's services may be leveraged to distinguish and capitalize upon the right patient access programs, including copay card and deductible comparatives to create the optimal benefit and minimize the chance that a patient walks away due to financial considerations.
"Pharmaceutical manufacturers look to ensure that their products reach the patients who so badly need them. They need to further ensure that the product is available at the pharmacy and that the patient can afford to purchase them," said Brian Wynne, Director of Data Services and Analytics for ValueCentric. "By triangulating these three key areas -- product availability, financial access for the patient, and performance tracking -- ValueCentric empowers the manufacturer to successfully achieve that goal with a high degree of confidence."
ValueTrak effortlessly brings together numerous disparate data sources, seaming the data to create a holistic suite of reports. The company's industry-acclaimed service, Market Visibility, plays an integral role in the PharmacyView reporting suite providing visibility into store-level inventory, as well as tracking sales by custom pharmacy segments through market deciles. Layered data sources help to build a comprehensive profile that includes details from the store, the prescription, the prescriber, the patient and even the payer.
"PharmacyView delivers advanced information that maximizes the manufacturer's ability to place their product into the hands of the patient," said Wynne. "That's real power."
ValueTrak PharmacyView, a suite of reporting services, is now commercially available for customers throughout North America.
As the leader in connected healthcare intelligence, ValueCentric's mission is to provide unprecedented market insights and enhanced business relationships through shared actionable information. An early pioneer in cloud-based services, ValueCentric's innovative technologies allow healthcare companies to leverage critical channel information to drive transformational decision making and business outcomes. ValueCentric has helped to reshape the face of healthcare intelligence by changing the scope, timeliness and accessibility of information resulting in improved business performance.
For more information, please visit www.valuecentric.com, or connect with us on Twitter at @valuecentricllc.
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