Welcome!

News Feed Item

Pixlee Publishes the First Visual Brand Equity Index, Giving Top 150 Brands Performance Benchmarks of Their Visual Footprints on Social Media

Index Measures Reach and Impact of Both Consumer-Initiated and Brand-Initiated Photos & Videos on Facebook, Twitter, and Instagram

SAN FRANCISCO, CA -- (Marketwired) -- 05/15/14 -- Pixlee, the leader in Personalized Visual Marketing, today announced its inaugural Visual Brand Equity Index -- a quarterly index of the top 150 consumer brands ranked by visual social engagement. The Index measures the quality and impact of a brand's visual footprint, giving marketers visibility and insight into how customers feel about the brand. The Index also provides relative performance rankings, by platform, by conversation type, by industry, and overall.

"User-generated photos are a form of communication for the products and places people love. Those consumer endorsements plus brand-initiated visual conversations are the two sides of the visual brand equity equation," said Sharon Goldstein, CMO, Pixlee. "The Visual Brand Equity Index enables marketers to better understand the impact of their brand footprint and gain insights on what's most effective in connecting with their audiences."

"While brands universally recognize there is positive value to engaging with consumers on social networks, measuring the impact of those efforts is challenging," said Gregg Colvin, U.S. COO Universal McCann. "Pixlee's Visual Brand Equity Index provides a clear vantage point for brands to measure brand-affiliated content, how it effectively drives reach, engagement and conversion, and what content is ultimately worth repurposing on websites or in paid media."

TOP 25 WINNERS OVERALL
The top 25 performers in the Q1 brands index are (in rank order): Starbucks, BMW, Mercedes-Benz, Tiffany's & Company, Red Bull, Jordan, Taco Bell, Forever 21, Disney, Converse, Mini Cooper, Harley Davidson, Playstation, Audi, Essie, Samsung, Revlon, Under Armor, Nike, Bud Light, McDonalds, Acura, Volkswagen, Ford, and Toyota. (See Graphic). www.pixlee.com/visual-brand-equity-index

These brands were selected based on evaluating the following four criteria:

  • Brand Quality: How effective is the content posted by the brand? Does it resonate with consumers?
  • Brand Impact: What is the total engagement (likes, clicks, favorites, etc.) with the brand-initiated content?
  • Organic Quality: Do consumers post quality content about the brand? Do other consumers interact with this content?
  • Organic Impact: How many customer-initiated brand endorsements are posted?

INSIGHTS FROM THE Q1 INDEX

  • Automotive leads the pack with 15 of the top 50 brands: While there are leaders and laggards in every brand category, automotive brands have harnessed the power of consumers in building a strong visual footprint. These brands are heavy experimenters of contests and campaigns, and incorporating social calls-to-action in many of their integrated marketing activities. (See Graphic)

  • Instagram is a strong platform for brand-initiated conversations -- There's long been question as to whether consumers will accept and respond positively to brand-initiated content on Instagram. Pixlee's analysis showed that branded content on Instagram is not only effective, it is critical to brands in building their visual footprint.

  • Quantity of Organic visual content is a double-edged sword. While many brands push for quantity of content, for several of the lifestyle brands, too much organic content, especially when undirected, resulted in low engagement, likely because followers were overwhelmed. Brands may benefit from being more targeted in their requests for consumer photos, to increase the quality and contextual relevance.

  • Other Interesting observations:
    • Typically brands create different voices on different platforms. Tiffany & Co. enjoyed high organic and branded scores and obtained a #4 ranking even with a singular voice, look-and-feel across Facebook, Twitter and Instagram. (See Graphic)
    • Newer brands can use visual brand equity to their advantage. Essie, a young nail polish brand came in #15, beating market veterans Revlon #17, L'oreal #64 and Covergirl #74 (See Graphic)
    • Target is a top 10 performer in organic engagement on Facebook, pulling its entire industry segment into the category of "consumer-led" (See Graphic)
    • The top performing brands on Twitter, Instagram, and Facebook respectively were Visa, PlayStation and Harley-Davidson (See Graphic)

MAXIMIZING VISUAL BRAND EQUITY
The top 25 brands capitalize on the passion consumers have for their products to maximize their visual impact. To do so, in Q1 these brands demonstrated most, if not all of the following behaviors:

  • Developed a multi-platform approach but most focused on targeting customers where they already spend time
  • Explicitly used social media calls-to-action in integrated marketing campaigns
  • Established and maintained a consistent cadence of conversation
  • Actively encouraged open dialogue
  • Kept it fresh, and experimented

As these findings show, developing visual brand equity requires investment. Leading brands use Pixlee to develop, measure, and optimize, consumer-initiated and brand-led conversations to brand equity, engagement, lift and conversion.

ABOUT PIXLEE
Over 100 brands including UGG, Playstation, 1800 Flowers, Betabrand and Chubbies; and sports teams including the Golden State Warriors, UFC, San Francisco 49ers, and OK Thunder, use Pixlee. The campaign-friendly Pixlee SaaS platform gives brands the ability collect, curate, publish, and measure the impact of visual content. Pixlee uniquely combines authentic customer content with image, performance, and contextual data to give brands insights about their customers pre- and post-purchase and to deliver personalized visual content at scale.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2594459

MEDIA CONTACT:
L.A. Lassek
Email Contact
@LA

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, provided the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” used open source attack tools that are free and available for download by anybody. Attendees learned where to find and how to operate these tools for the purpose of testing their own IT infrastructure. The...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...