Click here to close now.


News Feed Item

Pixlee Publishes the First Visual Brand Equity Index, Giving Top 150 Brands Performance Benchmarks of Their Visual Footprints on Social Media

Index Measures Reach and Impact of Both Consumer-Initiated and Brand-Initiated Photos & Videos on Facebook, Twitter, and Instagram

SAN FRANCISCO, CA -- (Marketwired) -- 05/15/14 -- Pixlee, the leader in Personalized Visual Marketing, today announced its inaugural Visual Brand Equity Index -- a quarterly index of the top 150 consumer brands ranked by visual social engagement. The Index measures the quality and impact of a brand's visual footprint, giving marketers visibility and insight into how customers feel about the brand. The Index also provides relative performance rankings, by platform, by conversation type, by industry, and overall.

"User-generated photos are a form of communication for the products and places people love. Those consumer endorsements plus brand-initiated visual conversations are the two sides of the visual brand equity equation," said Sharon Goldstein, CMO, Pixlee. "The Visual Brand Equity Index enables marketers to better understand the impact of their brand footprint and gain insights on what's most effective in connecting with their audiences."

"While brands universally recognize there is positive value to engaging with consumers on social networks, measuring the impact of those efforts is challenging," said Gregg Colvin, U.S. COO Universal McCann. "Pixlee's Visual Brand Equity Index provides a clear vantage point for brands to measure brand-affiliated content, how it effectively drives reach, engagement and conversion, and what content is ultimately worth repurposing on websites or in paid media."

The top 25 performers in the Q1 brands index are (in rank order): Starbucks, BMW, Mercedes-Benz, Tiffany's & Company, Red Bull, Jordan, Taco Bell, Forever 21, Disney, Converse, Mini Cooper, Harley Davidson, Playstation, Audi, Essie, Samsung, Revlon, Under Armor, Nike, Bud Light, McDonalds, Acura, Volkswagen, Ford, and Toyota. (See Graphic).

These brands were selected based on evaluating the following four criteria:

  • Brand Quality: How effective is the content posted by the brand? Does it resonate with consumers?
  • Brand Impact: What is the total engagement (likes, clicks, favorites, etc.) with the brand-initiated content?
  • Organic Quality: Do consumers post quality content about the brand? Do other consumers interact with this content?
  • Organic Impact: How many customer-initiated brand endorsements are posted?


  • Automotive leads the pack with 15 of the top 50 brands: While there are leaders and laggards in every brand category, automotive brands have harnessed the power of consumers in building a strong visual footprint. These brands are heavy experimenters of contests and campaigns, and incorporating social calls-to-action in many of their integrated marketing activities. (See Graphic)

  • Instagram is a strong platform for brand-initiated conversations -- There's long been question as to whether consumers will accept and respond positively to brand-initiated content on Instagram. Pixlee's analysis showed that branded content on Instagram is not only effective, it is critical to brands in building their visual footprint.

  • Quantity of Organic visual content is a double-edged sword. While many brands push for quantity of content, for several of the lifestyle brands, too much organic content, especially when undirected, resulted in low engagement, likely because followers were overwhelmed. Brands may benefit from being more targeted in their requests for consumer photos, to increase the quality and contextual relevance.

  • Other Interesting observations:
    • Typically brands create different voices on different platforms. Tiffany & Co. enjoyed high organic and branded scores and obtained a #4 ranking even with a singular voice, look-and-feel across Facebook, Twitter and Instagram. (See Graphic)
    • Newer brands can use visual brand equity to their advantage. Essie, a young nail polish brand came in #15, beating market veterans Revlon #17, L'oreal #64 and Covergirl #74 (See Graphic)
    • Target is a top 10 performer in organic engagement on Facebook, pulling its entire industry segment into the category of "consumer-led" (See Graphic)
    • The top performing brands on Twitter, Instagram, and Facebook respectively were Visa, PlayStation and Harley-Davidson (See Graphic)

The top 25 brands capitalize on the passion consumers have for their products to maximize their visual impact. To do so, in Q1 these brands demonstrated most, if not all of the following behaviors:

  • Developed a multi-platform approach but most focused on targeting customers where they already spend time
  • Explicitly used social media calls-to-action in integrated marketing campaigns
  • Established and maintained a consistent cadence of conversation
  • Actively encouraged open dialogue
  • Kept it fresh, and experimented

As these findings show, developing visual brand equity requires investment. Leading brands use Pixlee to develop, measure, and optimize, consumer-initiated and brand-led conversations to brand equity, engagement, lift and conversion.

Over 100 brands including UGG, Playstation, 1800 Flowers, Betabrand and Chubbies; and sports teams including the Golden State Warriors, UFC, San Francisco 49ers, and OK Thunder, use Pixlee. The campaign-friendly Pixlee SaaS platform gives brands the ability collect, curate, publish, and measure the impact of visual content. Pixlee uniquely combines authentic customer content with image, performance, and contextual data to give brands insights about their customers pre- and post-purchase and to deliver personalized visual content at scale.

Image Available:

L.A. Lassek
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Chris Van Tuin, Chief Technologist for the Western US at Red Hat, has over 20 years of experience in IT and Software. Since joining Red Hat in 2005, he has been architecting solutions for strategic customers and partners with a focus on emerging technologies including IaaS, PaaS, and DevOps. He started his career at Intel in IT and Managed Hosting followed by leadership roles in services and sales engineering at Loudcloud and Linux startups.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line lo...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends an...
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.