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Wear the Cape Teams Up With Nationally-Recognized Character Development Expert to Bring Valuable Educational Resources to Families

Rolls Out First Three-Part Activity Series to Help Parents Guide Their Clan in Creating a Family Code of Conduct

WARREN, NJ -- (Marketwired) -- 05/15/14 -- Wear the Cape, a brand that gives back and aims to restore the power of kindness and good character with cool, inspirational products and its non-profit the kidkind foundation, today announced that it is teaming up with Philip Brown, PhD, who will serve as the organization's resident expert on character education. Dr. Brown is a senior consultant at the National School Climate Center, an organization with the goal of promoting "positive and sustained school climate: a safe, supportive environment that nurtures social and emotional, ethical, and academic skills." He is also a Fellow of the Graduate School of Applied and Professional Psychology at Rutgers University where he founded and directed the Center for Social and Character Development.

"These days the very idea of moral education as the province of public schools is hardly present, and certainly not a priority," observed Dr. Brown. "While social, emotional and character education is present in some schools, the role of parents as moral educators is more important than ever given our current culture's emphasis on wealth and status-seeking."

Dr. Brown is parlaying his extensive knowledge on character development -- utilized throughout the education system -- into an invaluable playbook for the home. On behalf of Wear the Cape and as his first contribution to its mission, Dr. Brown has undertaken a very important initiative to help guide parents across the country in fostering the development of character in their kids. This resource for families is called the Cape Code Project, a three-part series with an activity for each installment:

"Wear the Cape and our kidkind foundation are committed to building heroes, a kid at a time," said Leigh Ann Errico, CEO and founder of Wear the Cape and the kidkind foundation. "A strong family foundation helps children have the support they need to be Better Than That™, young men and women of character who make good choices and choose kindness as their way to interact with the world."

Errico built Wear the Cape and established the foundation in 2013 after she came up short in her search for resources on kindness and character-building that would appeal to her own four children. Other parents clearly had faced the same challenge; Wear the Cape's Facebook page (www.facebook.com/wearthecape) already has 1,000 "Likes," all through organic growth. The idea for the brand was sparked when Errico observed that the chance to wear a cape -- the organization's logo -- motivates children to act like heroes, or "Cape Kids," in order to live up to the symbol of honor.

The information developed by Dr. Brown will be archived on Wear the Cape's website, via a page titled "Dr. Brown Says": http://www.wearthecapekids.com/dr-brown-says/. This newly announced partnership comes on the heels of a successful 5K race for kidkind and Family Festival organized by Wear the Cape to raise money for the kidkind foundation, the Warren Recreation Commission's Summer Camp Scholarship Fund, and Teens Connecting with Teens (http://bit.ly/1miYWCM), an organization created to bring students together to help youth with special needs.

For additional resources from Dr. Brown and to learn more about Wear the Cape and the kidkind foundation, go to www.wearthecapekids.com.

About Wear the Cape and the kidkind foundation
Wear the Cape™ for all kidkind™ is the first global, mission-powered brand with the nerve to equate being kind with being cool. By coaching kids to be BETTER THAN THAT™, Wear the Cape breaks down barriers and brings people together -- a world of new values prevails: It's cool to be inclusive, tolerant and socially responsible. From its line of kickin' apparel and accessories, to its educational tools and its own non-profit the kidkind foundation, Wear the Cape sparks awareness and raises money to build heroes, a kid at a time. Wear the Cape's products and resources are designed to create teachable moments between kids and the grown-ups they look up to with Hero Tags that tee up conversations about what it means to stand up and stand out; to stick up for the underdog; to do what's right, not what's easy. Wear the Cape donates 10% of its net profits directly to the kidkind foundation, and the rest is reinvested in the design and production of new products, as well as character-building educational materials for parents and teachers to help the kids they love. Wear the Cape's work with communities and schools is helping mold everyday heroes that will create a kinder, better world for us all.

For more information contact:
Lauren DuBois
(917) 573-2485
lauren@wearthecapekids.com

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