Welcome!

News Feed Item

Swedish Telecom Operator TeliaSonera Invests in Audio Fashion House Zound Industries

The partnership, announced today, means that TeliaSonera will acquire a stake in Zound Industries, enabling the telecom operator to bundle fashion headphones, audio speakers and device accessories together with their mobile telecommunications, giving customers a great audio experience wherever they are, whenever they want.

In the photo, from left to right: Konrad Bergström, President and Co-Founder, Zound Industries, Pern ...

In the photo, from left to right: Konrad Bergström, President and Co-Founder, Zound Industries, Pernilla Ekman, CEO, Zound Industries, Johan Dennelind, President and Chief Executive Officer, TeliaSonera (Photo: Business Wire)

“Our ambition is to offer our customers the best possible experience when using our services, and music is an important part of that. A great customer experience requires not only good coverage and high quality of the devices, but also functional accessories such as Zound Industries’ fashionable headphones and superior quality loud speakers,” says Lars Roth, Head of Innovestments at TeliaSonera.

“Investing in Zound Industries is a step in our strategy to work with partnerships in order to cater to a customer demand for a lifestyle that is ever more connected and stylish.”

“The deal is the perfect opportunity for us to reach out to the fashion-conscious mobile device consumer,” says Pernilla Ekman, CEO of Zound Industries, home to successful and award-winning brands Urbanears, Marshall Headphones, Coloud Headphones and Molami. “We can already see a number of exciting opportunities for the future, combining the strengths from both our companies. Zound Industries has seen strong growth in the past few years and with the TeliaSonera partnership we expect the growth rate to increase even further.”

The partnership will give TeliaSonera access to all four of Zound Industries’ brands and also access to their network of designers, collaboration partners and artists. Accessories from Zound Industries are today sold in 20,000 stores across 95 markets.

“For Zound, we see this partnership as an opportunity to position ourselves as one of the world's leading third-party accessory suppliers for mobile devices, an area where we see a lot of opportunity,” says Konrad Bergström, President of Zound Industries. “There is an obvious shift towards lifestyle products in this sector, and we want to continue to drive trends and generate excitement in the marketplace together with TeliaSonera.”

A current campaign featuring products and services from both parties is running by Telia Sweden, where customers who purchase a mobile phone subscription will also get a Marshall Stanmore loud speaker and a Spotify subscription. This is an example of the kind of bundle the Zound Industries partnership will enable TeliaSonera to offer in all its markets in the future.

“With this deal, we have taken the next step by investing in an innovative company enabling TeliaSonera to be first with the latest fashionable and functional accessories. Together we will also develop products exclusively for TeliaSonera’s brands,” says Lars Roth.

For press enquires, please contact [email protected], visit www.zoundindustries.com or get in touch via our LinkedIn page.

Zound Industries is a privately held company based in Stockholm, Sweden, with offices in New York, USA and in Shenzhen China, and is home to audio accessory brands Urbanears, Marshall Headphones, Coloud and Molami. Read more on www.zoundindustries.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said "No to LUNs." With Tintri they manage only virtual machines, in a fraction of the footprint and at far lower cost than conventional storage. Tintri offers the choice of all-flash or hybrid-flash platform, converged or stand-alone structure and any hypervisor. Rather than obsess with storage, leaders focus on the business app...
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Isr...
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...