|By Business Wire||
|May 15, 2014 11:27 AM EDT||
Research and Markets (http://www.researchandmarkets.com/research/fvn5nd/global_digital) has announced the addition of the "Global Digital Camera Market 2014-2018" report to their offering.
The Global Digital Camera market report covers the present scenario and the growth prospects for the period 2014-2018. To calculate the market size, the report takes into account the unit shipments of the following types of digital cameras available in the market:
- Built-in lens cameras (point-and-shoot)
- Interchangeable lens cameras (DSLRs and MILCs)
The Global Digital Camera market is witnessing an increase in the demand for personalized digital cameras. Vendors are introducing personalized digital cameras in the market to meet end-user requirements such as advanced waterproof and rugged digital cameras in different colors. Vendors are also targeting female customers with their mirrorless cameras. This trend for targeting consumers with personalized products is also helping vendors better understand customer needs, and design and introduce new products to increase their market share.
According to the report, one of the major drivers in this market is the increase in the demand for MILCs because of their improved features and lightweight nature. Women-centric advertisements and the availability of these cameras in different colors are also increasing the popularity and purchase of digital cameras among women.
Further, the report states that the growing popularity of smartphones is one such major challenge that has a negative impact on the sales of digital cameras. The development of smartphones equipped with high-quality cameras is also posing a threat to DSLR camera sales.
- Canon Inc.
- Nikon Corp.
- Panasonic Corp.
- Samsung Electronics Co. Ltd.
- Sony Corp.
Other Prominent Vendors
- Casio Computer Co.
- Fujifilm Corp.
- Hewlett-Packard Co.
- Leica Camera AG
- Olympus Corp.
- Ricoh Co. Ltd.
- Sakar International Inc.
- Sigma Corp.
- Toshiba Corp.
For more information visit http://www.researchandmarkets.com/research/fvn5nd/global_digital
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