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Joltin' Joe, a New Brand With an Authentic Heritage, Launches Joltin' Joe Coffee

New Standard for Cup of Joe Hits the Market on the Anniversary of One of the Most Famous Records in Sports

HOLLYWOOD, FL -- (Marketwired) -- 05/15/14 -- Joltin' Joe® brews up craft coffee. A new brand with an authentic American heritage, Joltin' Joe is proud to announce a new line of coffee aimed at raising the bar and inspiring consumers to do the same in their own lives.

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Starting with a Signature Blend and an Espresso, Joltin' Joe coffee hits the market on the anniversary of one of the most famous and enduring records in sports: Joe DiMaggio's 56-game hitting streak (May 15-July 17). It is an accessible craft coffee made with a relentless focus on bean origins from select growers, small batch roasting, and an exclusive roasting process.

Joltin' Joe coffee is meticulously crafted to set the new standard for what a cup of Joe should taste like. It gives coffee drinkers a consistent, smooth, balanced flavor with a hint of sweetness, providing an invigorating experience from cup to cup and brew to brew that can energize coffee drinkers all day, any time of day.

The Joltin' Joe brand is dedicated to capturing the energy and message of the "Streak" by promising to inspire people to "Give it All" to achieve their goals every day. The brand pledges to give its all to deliver only the best products, worthy of its impressive heritage, offering real, differentiated value to consumers' lives.

To meet that commitment, Joltin' Joe assembled a dream team including one of only a handful of experts in the world on coffee blends and single origin creations and their licensee White Coffee, a company roasting quality coffee as far back as 1939.

Joltin' Joe Coffee will be available June 2, 2014 on Amazon, followed by retailers nationwide.

Join the Joltin' Joe Coffee Club to be the first to taste Joltin' Joe coffee -- before anyone else -- and receive special launch discounts.

About Joltin' Joe

Joltin' Joe is a new lifestyle brand with a unique American heritage managed and licensed by Joe DiMaggio, LLC. Joltin' Joe takes inspiration from its namesake, Joe DiMaggio, who inspired a nation with his record-breaking 56-game hitting streak by approaching each at-bat with a consistent, powerful focus on excellence and integrity. Joltin' Joe believes everything in life deserves that same commitment. Everything that bears the Joltin' Joe brand aims to raise the bar with innovative, differentiated, quality products that exceed expectations and remind you that anything is possible, if you are willing to reach for it and give it all, every day.

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Elizabeth Kanna
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