News Feed Item
ResponseTap Secures Growth Funding from Beringea and Eden Ventures
|By Business Wire
|May 15, 2014 01:42 PM EDT
ResponseTap, the market leader in call tracking and analytics, has
secured £4m of Series B funding. This funding includes £2.5m from
Beringea, which manages the ProVen Venture Capital Trusts, and £1.5m
from Eden Ventures. ResponseTap will use this investment to accelerate
expansion in the U.S. and to continue support for its UK development
Since its first external funding round in 2012, ResponseTap has
developed rapidly. Now the company has over 50 employees, an established
U.S. presence and a solid client base. In this time, ResponseTap’s
technical platform has been radically restructured following user
feedback – to give clients even better insight.
ResponseTap provides agencies and brands with granular data about the
journey of a web visitor leading up to, during and after a phone call to
a business. This insight enables its clients to analyse and improve the
efficiency of their marketing activities. ResponseTap’s data can
additionally be integrated with other tools including web analytics, bid
management, CRM and call centre infrastructures. This then improves
return on investment on marketing spend and allows for a better
understanding of the customer journey through multiple customer touch
points - including the telephone.
Stuart Veale, Managing Partner at Beringea, who will join the
ResponseTap board, commented: “ResponseTap has developed a product that
will lead the next generation of call analytics. As more expensive and
more complex products are increasingly sold online, we believe that the
importance of phone calls will increase, rather than decrease, as a
sales channel. ResponseTap is well-positioned to take advantage of this
trend and this funding will help them build a stronger platform for
growth in the U.S. and the UK.”
Ross Fobian, CEO and co-founder of ResponseTap, said: “All of this gives
us the perfect springboard to continue our expansion in the U.S., to
continue our technical development, increase the associated support team
and to launch into Europe. We continually use feedback from our
clients to improve our technology and support - a wider client base
between the U.S. and the UK makes this even more optimised. We’re
looking forward to seeing what insights our clients can gain with this
new round of investment.”
Peter Jones, Partner at Eden Ventures, added: “We recognised
ResponseTap’s potential two years ago and are delighted to continue
supporting the rapid growth of this business. The company’s development,
since we first invested, has been very impressive and we look forward to
helping the management achieve their future expansion plans.”
ResponseTap’s technology offers accurate attribution for its clients
across the U.S. and the UK. Its rapidly growing customer base includes
household names such as Tui, British Gas and AVIVA in the UK and
build.com in the U.S, as well as over 500 marketing agencies. It
processes over a million calls a month in the UK alone.
ResponseTap is a leader in call tracking and analytics, helping brands
understand the impact their marketing activities are having on inbound
calls. Over 1,500 brands and 500 agencies in the UK alone rely on
ResponseTap’s market-leading technology to achieve a holistic view of
their customers’ journeys. Since 2008, ResponseTap has grown to provide
analytics on over 1 million calls per month, with offices in London,
Manchester and New York.
Beringea is an international growth capital firm with offices in London
and Michigan, U.S.A, which invests in high growth companies. Beringea’s
London office manages a number of funds, including the ProVen VCTs.
Beringea is a generalist investor with sector expertise in Media,
Healthcare and Retail. Beringea‘s previous investments have included
Fjordnet, Espresso Education, Saffron Digital and Mergermarket. Beringea
LLP is authorised and regulated by the Financial Conduct Authority. www.beringea.com
About the ProVen VCTs
The ProVen VCTs (ProVen VCT, ProVen Growth & Income VCT and ProVen
Planned Exit VCT) are funds raised under the government’s Venture
Capital Trust scheme for supporting UK SMEs with equity investment. The
original Ordinary share issues of ProVen VCT and ProVen Growth & Income
VCT have generated higher Total Returns to investors than any other VCT
share issues in their respective launch years, according to www.taxefficientreview.com.
About Eden Ventures
Eden Ventures invests in technology companies in the telecommunications
software, enterprise software, SaaS, digital media, ecommerce, internet,
social media and mobile sectors. Their background is that of serial
entrepreneurs with a strong seed investment track record. They offer
portfolio companies considerable operational management expertise in
creating businesses of lasting value. The Eden team is a mix of
successful technology entrepreneurs and investment professionals. Their
blend of knowledge, experience and skills covers business strategy,
sales and marketing, finance and operations, M&A transactions and
institutional fund management. www.edenventures.co.uk
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open.
Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Aug. 26, 2016 01:30 PM EDT Reads: 3,400
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications.
In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability.
Aug. 26, 2016 01:00 PM EDT Reads: 1,956
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time.
In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Aug. 26, 2016 12:30 PM EDT Reads: 599
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications.
Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 26, 2016 12:00 PM EDT Reads: 1,890
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet.
In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
Aug. 26, 2016 11:45 AM EDT Reads: 638
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Aug. 26, 2016 11:45 AM EDT Reads: 571
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better.
The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 26, 2016 11:30 AM EDT Reads: 547
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data.
In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Aug. 26, 2016 11:20 AM EDT Reads: 288
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products.
Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Aug. 26, 2016 11:15 AM EDT Reads: 1,858
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Aug. 26, 2016 10:45 AM EDT Reads: 518
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Aug. 26, 2016 10:30 AM EDT Reads: 1,573
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
All major researchers estimate there will be tens of billions devices - comp...
Aug. 26, 2016 10:15 AM EDT Reads: 3,570
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value.
In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 26, 2016 09:45 AM EDT Reads: 1,820
There is growing need for data-driven applications and the need for digital platforms to build these apps.
In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications.
In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 26, 2016 09:45 AM EDT Reads: 328
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
Aug. 26, 2016 09:00 AM EDT Reads: 2,226