Welcome!

News Feed Item

Euclid Launches Reseller Program to Expand Network and Distribute Analytics Solution to Any Wi-Fi Connected Location

Leading Location Analytics Firm Sees Explosive Growth and Wi-Fi Partner Interest

SAN FRANCISCO, CA -- (Marketwired) -- 05/15/14 -- Today Euclid, the leader in mobile location analytics, announces its Reseller Program to enable certified third-party partners to sell and distribute Euclid's solution as part of their existing Wi-Fi service packages. In launching the Reseller Program, Euclid is in the process of working with dozens of registered partners, announcing partnerships with General Datatech (GDT) and Tekmark Global Solutions as the program's leading select certified participants.

Euclid collects anonymous data by tapping into a device's Wi-Fi technology to interpret visitor behavior in and around physical locations. Euclid captures essential insights into how many visitors come to a location, how long they stay and how often they return. In the last year, the company has seen explosive growth, activating thousands of locations and releasing the first widely distributed free location analytics platform, Euclid Express. As more brick and mortar businesses are interested in adopting mobile location analytics, hundreds of locations in retail and other verticals have already turned to Euclid to make data-driven decisions around marketing, operations, and strategy.

To keep up with this growing demand, Euclid's Reseller Program fills a gap for resellers to distribute, activate and support Euclid's services, and is a major step forward in expanding the Euclid network even further. Now Managed Service Providers (MSPs), Value Added Resellers (VARs) and Value Added Distributors (VADs) will be able to offer Euclid's technology to customers of all sizes and upsell premium features.

"We are excited to be introducing Euclid's product as a key part of our mobility solutions portfolio," said John Yrigoyen, Managing Principal, Mobility at GDT. Euclid Analytics technology is a natural complement to our managed services and provides additional ROI for our customers who invest in purpose-built Wi-Fi networks."

Euclid will provide certified resellers with sales and marketing tools, technical training and support, and access to premium exports and API capabilities for integrating Euclid into their customers' business operations. The program offers partners new revenue opportunities, enhanced packaged offerings for customers, and wide distribution of Euclid's out-of-the box analytics services. Euclid's customers benefit from additional packaged services and support from resellers to their specific business and IT requirements.

"We look to work with key partners to make our analytics ubiquitous and jointly provide customers with the same analytics available to e-commerce," said Mark Dahm, VP of Partnerships at Euclid. "The vision behind the Euclid Reseller Program is to make activating locations analytics an easy decision and natural value-add to Wi-Fi infrastructure."

Any company that signs up for the Reseller Program will have the opportunity to distribute Euclid Express, which features standard metrics around visitor behavior. Certified participants receive:

  • Ability to upsell and earn margin on premium features and analytics services
  • Full Euclid Express dashboard access to demo accounts, test labs and customer settings with:
    • Customizable dashboards by vertical
    • All essential metrics around visit trends, duration and repeats
    • Real time visibility of analytics around visitor behavior
    • Quick trend analysis for easy A/B campaign and marketing testing
  • Exclusive features including: Full export of additional visitor behavior data to Excel, for easy combination with Point of Sale data, event calendars, and integration with data warehouse and business intelligence tools; API access

Euclid has already partnered with leading Wi-Fi vendors -- Aerohive, Aruba, Cisco, Fortinet, Juniper, Meraki, Ruckus and Xirrus -- to offer its analytics capabilities on existing access points. This makes it frictionless for hardware resellers to distribute Euclid's solution and activate at no cost.

Any potential firms interested in training, services, joint marketing, and other opportunities can learn more and submit an application at: http://euclidanalytics.com/partners/resellers.

About Euclid
Euclid provides answers and insights to brick and mortar locations in the same way that web analytics services do for e-commerce. Capturing insights on visit trends, duration and repeat behavior, Euclid helps physical locations quantify offline impact of marketing, optimize performance, and understand visitor behavior. Euclid's network has grown to capture billions measurements per day, analyzing hundreds of millions of shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis. Visit http://euclidanalytics.com/ for more information.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Cloud computing changed data analytics for good. It enabled companies to drastically decrease resources and architecture previously assigned with business intelligence departments. It also enabled laymen to run advanced business analytics. Cloud was also the architecture of choice for storing and processing big data. Data piling is a continuous process, which is going to explode with emerging Internet of Things concept. Answer to this issue developers found in new concept called fog computing. ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...