|By Marketwired .||
|May 15, 2014 02:00 PM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 05/15/14 -- Today Euclid, the leader in mobile location analytics, announces its Reseller Program to enable certified third-party partners to sell and distribute Euclid's solution as part of their existing Wi-Fi service packages. In launching the Reseller Program, Euclid is in the process of working with dozens of registered partners, announcing partnerships with General Datatech (GDT) and Tekmark Global Solutions as the program's leading select certified participants.
Euclid collects anonymous data by tapping into a device's Wi-Fi technology to interpret visitor behavior in and around physical locations. Euclid captures essential insights into how many visitors come to a location, how long they stay and how often they return. In the last year, the company has seen explosive growth, activating thousands of locations and releasing the first widely distributed free location analytics platform, Euclid Express. As more brick and mortar businesses are interested in adopting mobile location analytics, hundreds of locations in retail and other verticals have already turned to Euclid to make data-driven decisions around marketing, operations, and strategy.
To keep up with this growing demand, Euclid's Reseller Program fills a gap for resellers to distribute, activate and support Euclid's services, and is a major step forward in expanding the Euclid network even further. Now Managed Service Providers (MSPs), Value Added Resellers (VARs) and Value Added Distributors (VADs) will be able to offer Euclid's technology to customers of all sizes and upsell premium features.
"We are excited to be introducing Euclid's product as a key part of our mobility solutions portfolio," said John Yrigoyen, Managing Principal, Mobility at GDT. Euclid Analytics technology is a natural complement to our managed services and provides additional ROI for our customers who invest in purpose-built Wi-Fi networks."
Euclid will provide certified resellers with sales and marketing tools, technical training and support, and access to premium exports and API capabilities for integrating Euclid into their customers' business operations. The program offers partners new revenue opportunities, enhanced packaged offerings for customers, and wide distribution of Euclid's out-of-the box analytics services. Euclid's customers benefit from additional packaged services and support from resellers to their specific business and IT requirements.
"We look to work with key partners to make our analytics ubiquitous and jointly provide customers with the same analytics available to e-commerce," said Mark Dahm, VP of Partnerships at Euclid. "The vision behind the Euclid Reseller Program is to make activating locations analytics an easy decision and natural value-add to Wi-Fi infrastructure."
Any company that signs up for the Reseller Program will have the opportunity to distribute Euclid Express, which features standard metrics around visitor behavior. Certified participants receive:
- Ability to upsell and earn margin on premium features and analytics services
- Full Euclid Express dashboard access to demo accounts, test labs and customer settings with:
- Customizable dashboards by vertical
- All essential metrics around visit trends, duration and repeats
- Real time visibility of analytics around visitor behavior
- Quick trend analysis for easy A/B campaign and marketing testing
- Exclusive features including: Full export of additional visitor behavior data to Excel, for easy combination with Point of Sale data, event calendars, and integration with data warehouse and business intelligence tools; API access
Euclid has already partnered with leading Wi-Fi vendors -- Aerohive, Aruba, Cisco, Fortinet, Juniper, Meraki, Ruckus and Xirrus -- to offer its analytics capabilities on existing access points. This makes it frictionless for hardware resellers to distribute Euclid's solution and activate at no cost.
Any potential firms interested in training, services, joint marketing, and other opportunities can learn more and submit an application at: http://euclidanalytics.com/partners/resellers.
Euclid provides answers and insights to brick and mortar locations in the same way that web analytics services do for e-commerce. Capturing insights on visit trends, duration and repeat behavior, Euclid helps physical locations quantify offline impact of marketing, optimize performance, and understand visitor behavior. Euclid's network has grown to capture billions measurements per day, analyzing hundreds of millions of shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis. Visit http://euclidanalytics.com/ for more information.
Jul. 7, 2015 07:30 AM EDT Reads: 2,006
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Jul. 7, 2015 07:15 AM EDT Reads: 1,856
Jul. 7, 2015 07:00 AM EDT Reads: 1,813
Jul. 7, 2015 07:00 AM EDT Reads: 3,065
Jul. 7, 2015 07:00 AM EDT Reads: 1,055
Jul. 7, 2015 06:45 AM EDT Reads: 2,374
Jul. 7, 2015 06:45 AM EDT Reads: 1,962
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations migh...
Jul. 7, 2015 04:00 AM EDT Reads: 2,528
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 7, 2015 03:45 AM EDT Reads: 2,868
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI In...
Jul. 7, 2015 02:00 AM EDT Reads: 1,320
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 7, 2015 01:15 AM EDT Reads: 976
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
Jul. 6, 2015 11:00 PM EDT Reads: 1,949
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Jul. 6, 2015 07:45 PM EDT Reads: 1,654
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Jul. 6, 2015 07:00 PM EDT Reads: 1,222
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
Jul. 6, 2015 05:30 PM EDT Reads: 1,265