Welcome!

News Feed Item

Euclid Launches Reseller Program to Expand Network and Distribute Analytics Solution to Any Wi-Fi Connected Location

Leading Location Analytics Firm Sees Explosive Growth and Wi-Fi Partner Interest

SAN FRANCISCO, CA -- (Marketwired) -- 05/15/14 -- Today Euclid, the leader in mobile location analytics, announces its Reseller Program to enable certified third-party partners to sell and distribute Euclid's solution as part of their existing Wi-Fi service packages. In launching the Reseller Program, Euclid is in the process of working with dozens of registered partners, announcing partnerships with General Datatech (GDT) and Tekmark Global Solutions as the program's leading select certified participants.

Euclid collects anonymous data by tapping into a device's Wi-Fi technology to interpret visitor behavior in and around physical locations. Euclid captures essential insights into how many visitors come to a location, how long they stay and how often they return. In the last year, the company has seen explosive growth, activating thousands of locations and releasing the first widely distributed free location analytics platform, Euclid Express. As more brick and mortar businesses are interested in adopting mobile location analytics, hundreds of locations in retail and other verticals have already turned to Euclid to make data-driven decisions around marketing, operations, and strategy.

To keep up with this growing demand, Euclid's Reseller Program fills a gap for resellers to distribute, activate and support Euclid's services, and is a major step forward in expanding the Euclid network even further. Now Managed Service Providers (MSPs), Value Added Resellers (VARs) and Value Added Distributors (VADs) will be able to offer Euclid's technology to customers of all sizes and upsell premium features.

"We are excited to be introducing Euclid's product as a key part of our mobility solutions portfolio," said John Yrigoyen, Managing Principal, Mobility at GDT. Euclid Analytics technology is a natural complement to our managed services and provides additional ROI for our customers who invest in purpose-built Wi-Fi networks."

Euclid will provide certified resellers with sales and marketing tools, technical training and support, and access to premium exports and API capabilities for integrating Euclid into their customers' business operations. The program offers partners new revenue opportunities, enhanced packaged offerings for customers, and wide distribution of Euclid's out-of-the box analytics services. Euclid's customers benefit from additional packaged services and support from resellers to their specific business and IT requirements.

"We look to work with key partners to make our analytics ubiquitous and jointly provide customers with the same analytics available to e-commerce," said Mark Dahm, VP of Partnerships at Euclid. "The vision behind the Euclid Reseller Program is to make activating locations analytics an easy decision and natural value-add to Wi-Fi infrastructure."

Any company that signs up for the Reseller Program will have the opportunity to distribute Euclid Express, which features standard metrics around visitor behavior. Certified participants receive:

  • Ability to upsell and earn margin on premium features and analytics services
  • Full Euclid Express dashboard access to demo accounts, test labs and customer settings with:
    • Customizable dashboards by vertical
    • All essential metrics around visit trends, duration and repeats
    • Real time visibility of analytics around visitor behavior
    • Quick trend analysis for easy A/B campaign and marketing testing
  • Exclusive features including: Full export of additional visitor behavior data to Excel, for easy combination with Point of Sale data, event calendars, and integration with data warehouse and business intelligence tools; API access

Euclid has already partnered with leading Wi-Fi vendors -- Aerohive, Aruba, Cisco, Fortinet, Juniper, Meraki, Ruckus and Xirrus -- to offer its analytics capabilities on existing access points. This makes it frictionless for hardware resellers to distribute Euclid's solution and activate at no cost.

Any potential firms interested in training, services, joint marketing, and other opportunities can learn more and submit an application at: http://euclidanalytics.com/partners/resellers.

About Euclid
Euclid provides answers and insights to brick and mortar locations in the same way that web analytics services do for e-commerce. Capturing insights on visit trends, duration and repeat behavior, Euclid helps physical locations quantify offline impact of marketing, optimize performance, and understand visitor behavior. Euclid's network has grown to capture billions measurements per day, analyzing hundreds of millions of shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis. Visit http://euclidanalytics.com/ for more information.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...