|By Marketwired .||
|May 15, 2014 02:20 PM EDT||
LOS ANGELES, CA -- (Marketwired) -- 05/15/14 -- Global demand-side platform The Trade Desk is pleased to announce their official Classroom Sponsorship at Internet Week New York from May 19-22, 2014. Internet Week New York is a citywide event where technology, business and culture collide; including hundreds of events, exhibits, speakers and discussions.
On Monday, May 19 2:30-3 p.m. ET, Jeff Green, CEO of The Trade Desk, will be interviewed with guests on a panel discussion entitled "Convergence: The Future of RTB in Advertising at Scale" at Internet Week HQ.
The Classroom Session series and panel discussion will be held throughout the week at the Internet Week Headquarters in the Metropolitan Pavilion at 125 W 18th St, New York, N.Y.
These sessions incorporate a number of values that The Trade Desk upholds and hopes to further educate industry professionals on. Green will discuss a number of topics that include:
- Monday, May 19, 4:00-4:50 p.m. ET: Who is the Agency of the Future? (and it's not a DSP)
The landscape for agencies, media teams and trading desks is changing. As advertising evolves alongside these global organizations, Green sees a very different future than other peers in his space.
- Tuesday, May 20, 10:00-10:35 a.m. ET: RTB is Here. So What? What's Next?
Most marketers think of digital ads as display, video, mobile, and social. But The Trade Desk's CEO Jeff Green predicts that all advertising -- including TV, outdoor, print, radio, and more -- will bought in RTB within five years.
- Wednesday, May 21, 1:00-1:45 p.m. ET: RTB with Guarantees: the Future of the Programmatic Forward Market
The 2016 election might come down to a few thousand voters in Ohio. If you're running that candidate's advertising campaign, are you booking that I/O in November? Green will talk about why the future of RTB lives in guarantees.
- Thursday, May 22, 3:00-3:45 p.m. ET: What are the Big Problems in Advertising's Big Data?
The volume of data created by consumer behavior online is growing at a rate faster than marketers are able to interpret it. What can marketers do to capture the power of granularity, particularly in audience-based targeting?
"We believe that the $600B spent in advertising globally each year will eventually flow through programmatic channels into the open market," said Jeff Green, CEO of The Trade Desk. "This is a message that resonates at every level of an organization -- from young new talent trying to understand where their career path will take them, to the senior decision-makers brokering a future. We welcome IWNY guests to the Classroom to participate in this important conversation."
About The Trade Desk, Inc.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia. For more information, or to request a demonstration of the platform, please visit http://www.thetradedesk.com.
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