Welcome!

News Feed Item

Pulse Provides Company Update

First-Quarter Net Loss Reduced by 45 Percent; Sales Impacted by Harsh Winter Weather; Company Sees Strong Performance for Remainder of Year as It Rolls out New Lines, Including Natural Cabana Coconut Water

DENVER, CO -- (Marketwired) -- 05/15/14 -- The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades and Coconut Waters, and PULSE® brand of functional beverages, today issued the following letter to shareholders from Bob Yates, chief executive officer:

Dear Fellow Shareholders:

Despite the inclement weather that plagued much of the nation during the first quarter, for Pulse Beverage, the period was marked by significant operational progress that we believe will set the stage and a strong foundation for the remainder of the year and beyond.

We continued to move aggressively forward, forging new relationships with quality, high profile retailers, the names of which we will share with you in the weeks and months ahead, as our products hit their shelves.

In a milestone product introduction, and as previously discussed, we also introduced what we believe will be an extraordinarily successful new product line, Natural Cabana® Coconut Water, which had its debut in March, and already is featured in approximately 5,000 stores. I am happy to report that we are receiving an outstanding reception to this unique product that is fast becoming a consumer staple for its natural hydration and overall health attributes.

Now that spring is upon us, we expect to see a vast improvement in sales across all of our beverage lines. Our lemonades are again doing well, too, now being sold in approximately 20,000 stores throughout the nation.

In addition, while there is much more to come, I would like to share some of our newest relationships:

  • Our Natural Cabana® Lemonade is featured in all WinCo Food stores throughout the Western region of the United States (Natural Cabana® Coconut Water is in 75 percent of WinCo stores);

  • Eight class "A" distributors in Texas and Louisiana also have added our products;

  • A total of approximately 1,800 stores in Texas and Louisiana are now carrying Natural Cabana® beverage lines, including Albertsons, Lowe's, Terry's Supermarket, United Supermarkets, Breaux Mart, Market Basket, Rouses, Snappy Mart, franchise 7-Elevens, and HEB;

  • Natural Cabana® Coconut Water is now available in 132 Fred Meyer stores and 207 Albertsons across the Pacific Northwest, including Oregon, Washington.

I would also like to note that we expect the rollout of our newly designed and reformulated PULSE® brand of "Heart and Body Health" functional beverages by mid-2014. The product will have a gender-neutral appeal and great taste, as well as contain our proprietary liposomal technology developed by Baxter Healthcare. We are excited about its new formulation.

The first quarter was one of the coldest, harshest winters in many decades, expectedly impacting sales of lemonade, and impacting retailers across the country, as delivery trucks throughout the Northeast and Midwest were literally frozen in their tracks.

That said, it was gratifying that the net loss for the quarter was reduced by 45% over the comparable prior year period, although sales were down by 28% over last year. Additionally, and on a positive note, despite the weather, total case sales for the 2014 first quarter rose to 55,209, including more than 10,000 cases of coconut water, from 31,500 cases sold in the preceding fourth quarter. For the second quarter, based on orders thus far, we anticipate case sales will more than triple over the preceding first quarter. Full financial results may be accessed in our Form 10Q, filed with the Securities and Exchange Commission at http://www.pulsebeverage.com/sec-filings.

We have come a long way since establishing the company, product lines and our distribution network from scratch less than three years ago. I thank our talented, experienced staff for their hard work in getting us to this point. I also express deep appreciation to our loyal shareholders, who have helped us stay the course during these challenging start-up years.

Today, we are at a positive inflection point, and I am confident that shareholders and all of our stakeholders will be rewarded, as our new products roll out during the course of 2014. Our pipeline is in excellent shape, and we look forward to keeping you posted on our progress. Great things are ahead, so stay tuned.

Finally, if you haven't yet tried our coconut water, I encourage you to do so. Visit our website and purchase some: http://www.pulsebeverage.com/cabana-coconut-waters/. Granted, I may be biased, but I, along with many buyers at the leading grocery outlets, truly believe our coconut water may just be the best tasting on the market. With only 60 calories and 10 grams of natural sugar per serving, once you taste it, you will be hooked.

Sincerely,

Bob Yates, Chief Executive Officer

About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages. Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price. For more information, please visit: www.pulsebeverage.com or email [email protected].

Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan Page at https://www.facebook.com/PulseBeverageCorporation.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements, including, but not limited to, introducing the re-formulated Pulse brand of functional drinks by mid-year, the successful rollout of the new coconut water line and any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although management believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the company's annual report on Form 10-K for the most recent fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contact:

PondelWilkinson
Judy Sfetcu
[email protected]
(310) 279-5980

Media Contact:

PondelWilkinson
George Medici
[email protected]
(310) 279-5980

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"WineSOFT is a software company making proxy server software, which is widely used in the telecommunication industry or the content delivery networks or e-commerce," explained Jonathan Ahn, COO of WineSOFT, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...