Click here to close now.

Welcome!

News Feed Item

Pulse Provides Company Update

First-Quarter Net Loss Reduced by 45 Percent; Sales Impacted by Harsh Winter Weather; Company Sees Strong Performance for Remainder of Year as It Rolls out New Lines, Including Natural Cabana Coconut Water

DENVER, CO -- (Marketwired) -- 05/15/14 -- The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades and Coconut Waters, and PULSE® brand of functional beverages, today issued the following letter to shareholders from Bob Yates, chief executive officer:

Dear Fellow Shareholders:

Despite the inclement weather that plagued much of the nation during the first quarter, for Pulse Beverage, the period was marked by significant operational progress that we believe will set the stage and a strong foundation for the remainder of the year and beyond.

We continued to move aggressively forward, forging new relationships with quality, high profile retailers, the names of which we will share with you in the weeks and months ahead, as our products hit their shelves.

In a milestone product introduction, and as previously discussed, we also introduced what we believe will be an extraordinarily successful new product line, Natural Cabana® Coconut Water, which had its debut in March, and already is featured in approximately 5,000 stores. I am happy to report that we are receiving an outstanding reception to this unique product that is fast becoming a consumer staple for its natural hydration and overall health attributes.

Now that spring is upon us, we expect to see a vast improvement in sales across all of our beverage lines. Our lemonades are again doing well, too, now being sold in approximately 20,000 stores throughout the nation.

In addition, while there is much more to come, I would like to share some of our newest relationships:

  • Our Natural Cabana® Lemonade is featured in all WinCo Food stores throughout the Western region of the United States (Natural Cabana® Coconut Water is in 75 percent of WinCo stores);

  • Eight class "A" distributors in Texas and Louisiana also have added our products;

  • A total of approximately 1,800 stores in Texas and Louisiana are now carrying Natural Cabana® beverage lines, including Albertsons, Lowe's, Terry's Supermarket, United Supermarkets, Breaux Mart, Market Basket, Rouses, Snappy Mart, franchise 7-Elevens, and HEB;

  • Natural Cabana® Coconut Water is now available in 132 Fred Meyer stores and 207 Albertsons across the Pacific Northwest, including Oregon, Washington.

I would also like to note that we expect the rollout of our newly designed and reformulated PULSE® brand of "Heart and Body Health" functional beverages by mid-2014. The product will have a gender-neutral appeal and great taste, as well as contain our proprietary liposomal technology developed by Baxter Healthcare. We are excited about its new formulation.

The first quarter was one of the coldest, harshest winters in many decades, expectedly impacting sales of lemonade, and impacting retailers across the country, as delivery trucks throughout the Northeast and Midwest were literally frozen in their tracks.

That said, it was gratifying that the net loss for the quarter was reduced by 45% over the comparable prior year period, although sales were down by 28% over last year. Additionally, and on a positive note, despite the weather, total case sales for the 2014 first quarter rose to 55,209, including more than 10,000 cases of coconut water, from 31,500 cases sold in the preceding fourth quarter. For the second quarter, based on orders thus far, we anticipate case sales will more than triple over the preceding first quarter. Full financial results may be accessed in our Form 10Q, filed with the Securities and Exchange Commission at http://www.pulsebeverage.com/sec-filings.

We have come a long way since establishing the company, product lines and our distribution network from scratch less than three years ago. I thank our talented, experienced staff for their hard work in getting us to this point. I also express deep appreciation to our loyal shareholders, who have helped us stay the course during these challenging start-up years.

Today, we are at a positive inflection point, and I am confident that shareholders and all of our stakeholders will be rewarded, as our new products roll out during the course of 2014. Our pipeline is in excellent shape, and we look forward to keeping you posted on our progress. Great things are ahead, so stay tuned.

Finally, if you haven't yet tried our coconut water, I encourage you to do so. Visit our website and purchase some: http://www.pulsebeverage.com/cabana-coconut-waters/. Granted, I may be biased, but I, along with many buyers at the leading grocery outlets, truly believe our coconut water may just be the best tasting on the market. With only 60 calories and 10 grams of natural sugar per serving, once you taste it, you will be hooked.

Sincerely,

Bob Yates, Chief Executive Officer

About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages. Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price. For more information, please visit: www.pulsebeverage.com or email [email protected].

Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev. Become a Pulse Beverage Facebook Fan Page at https://www.facebook.com/PulseBeverageCorporation.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements, including, but not limited to, introducing the re-formulated Pulse brand of functional drinks by mid-year, the successful rollout of the new coconut water line and any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although management believes that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the company's annual report on Form 10-K for the most recent fiscal year, quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and hig...
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI In...
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users? Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal. CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the...
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc. In their session at DevOps Summit, JP Morgenthal...
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
"The idea of polyglot persistence is you have to apply the right database for the job - you always have to have many different databases in play. We offer that whole system as a service," explained Raj Singh, Developer Advocate for IBM Cloud Data Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.