|By Marketwired .||
|May 15, 2014 03:52 PM EDT||
WASHINGTON, DC -- (Marketwired) -- 05/15/14 -- New enhancements to residential listing site realtor.com® are giving consumers the features they want and ensuring that they can continue to rely on the site for the freshest and most comprehensive property listings. That was the message delivered today by Steve Berkowitz, CEO of Move Inc., operator of NAR's official property listing website realtor.com®, during the Realtor® Party Convention & Trade Expo.
During the meeting, Berkowitz laid out future plans for realtor.com®, including connecting the website and brand with renters and a younger and more mobile audience, giving users a more personalized experience, and helping consumers find the right Realtor® who can help them achieve their home buying and selling goals.
He said realtor.com® is the most popular site for engaged consumers and that one-in-three visitors to the site is a serious buyer that is actively searching for a property. Renters are also tomorrow's buyers and a high-potential market segment; 74 percent of renters who are actively searching the site are in the market and looking to buy a home.
When consumers visit the site, Berkowitz said they are searching for fresh, up-to-date market data; comprehensive and accurate listings; an easy-to-use platform; high-quality photos and videos of properties; and precise search and filtering capabilities.
"Realtor.com® is also giving consumers the information they want, where they want it: in the palm of their hand," he said. "A growing number of consumers are searching for real estate listings using mobile devices. In fact, in March 2014 nearly 6o percent of viewed listings were accessed through a mobile device."
The rising popularity of searching for listings across mobile platforms means realtor.com® has seen nearly a 60 percent increase in downloads of its mobile application since 2012. He said consumers using these devices spend more time reviewing listings and photos than desktop computer users, which likely means they are more ready to buy or sell and wanting accurate, real-time listings.
"Accurate data is critically important to consumers and Realtors®," said National Association of Realtors® President Steve Brown, broker/owner of Irongate, Inc. Realtors® in Dayton, Ohio. "Realtor.com® represents what real in real estate and provides the most reliable data in neighborhoods across the country, helping consumers to make the smartest decisions about buying, selling and investing in a home."
Realtor.com® recently launched a national advertising campaign, Accuracy Matters, to educate consumers about the site's unique ability to deliver reliable and accurate property listings. NAR's latest advertising campaign, to launch in July, will support realtor.com® messaging and further promote the Realtor® brand.
Berkowitz said that despite an abundance of online sources for property listings, buyers and sellers value the help of a real estate professional when searching for a home that fits their family's needs, and that four out of five consumers engage a Realtor® early in the homebuying process. While consumers depend on an agent's help throughout the buying process, they particularly rely on a Realtor's® guidance when it comes to negotiating the deal, he said.
"Improved agent profiles and branding for Realtors® is also making it easier for consumers to find the right agent to help them make their homeownership dreams a reality in the offline word," said Berkowitz.
Other recent site enhancements include larger photos, increased mapping and search capabilities, and greater insights into neighborhoods and home sale histories through a new partnership with remodeling website Porch.
The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.
Information about NAR is available at www.realtor.org. This and other news releases are posted in the "News, Blogs and Videos" tab on the website.
For further information contact:
Sep. 29, 2016 01:00 PM EDT Reads: 1,686
Sep. 29, 2016 12:45 PM EDT Reads: 5,130
Sep. 29, 2016 12:30 PM EDT Reads: 1,753
Sep. 29, 2016 12:30 PM EDT Reads: 1,743
Sep. 29, 2016 12:00 PM EDT Reads: 422
Sep. 29, 2016 12:00 PM EDT Reads: 3,135
Sep. 29, 2016 11:45 AM EDT Reads: 2,585
Sep. 29, 2016 11:30 AM EDT Reads: 2,148
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Sep. 29, 2016 11:00 AM EDT Reads: 300
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Sep. 29, 2016 11:00 AM EDT Reads: 397
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 29, 2016 11:00 AM EDT Reads: 3,513
Sep. 29, 2016 11:00 AM EDT Reads: 4,164
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 29, 2016 11:00 AM EDT Reads: 2,405
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Sep. 29, 2016 10:45 AM EDT Reads: 455
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
Sep. 29, 2016 10:45 AM EDT Reads: 3,587