Welcome!

News Feed Item

Worldwide Personal & Entry Level Storage Market Sees Seasonal Shipments Decline in the First Quarter of 2014, According to IDC

The worldwide personal and entry-level storage (PELS) market was down -6.9% year over year with nearly 19 million units shipped in the first quarter of 2014 (1Q14), according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker. Shipment values declined along with unit shipment, down -3.9% from a year ago to $1.7 billion.

"The personal and entry-level storage market finished the first quarter of 2014 with 18.9 million units shipped. While shipments declined compared to the first quarter of 2013, this decrease is not an indication of market weakness but rather an unfavorable comparison with the unusually high shipments seen in 2013 in the aftermath of the HDD shortage and subsequent recovery," said Liz Conner, Research Manager, Storage Systems. "Moreover, not all segments of the market were in decline in the first quarter. The entry-level portion of the market, which primarily targets SOHO and SMB customers, experienced double-digit growth. Increased vendor offerings, continued inclusion of enterprise level storage features, improved customer understanding/marketing, and average selling prices that more closely align with personal storage than enterprise storage all contributed to growth in this segment."

Hard disk drive (HDD) vendors continue to increase their share of PELS units shipped, gaining 2.4 points year over year to 78.7% market share. Although the entry-level storage market continued to be dominated by mainstream non-HDD vendors with 53.6% unit shipment market share, this market share was down 17.5 points year over year.

Market Highlights

  • The entry-level storage market experienced significant growth in unit shipments this quarter, up 14% year over year, based primarily on the 4-bay market. The entry-level market continued to see strong growth in the higher bay devices (5, 6, 8, and 12 bays), which saw units shipped grow 22.5% year over year.
  • In 1Q14 the personal storage market saw a decline in shipments of dual-bay products, which were down -8.6% year over year. Single-bay personal storage devices remained the most popular choice, representing 97.2% of the personal storage units shipped in 1Q14.
  • Personal storage represents 98.9% of the PELS unit shipped and 86.7% of the shipment value in 1Q14.

Technology Highlights

  • Form Factor – The 3.5-inch form factor saw a decline of -9.9% year over year in units shipped, while the 2.5-inch form factor also saw units shipped down -5.9% year over year. The 3.5-inch form factor continued to give way to the more portable 2.5-inch form factor, with 3.5-inch losing 0.8 percentage points of unit market share year over year in 1Q14.
  • Capacity Range – End users continue to migrate to higher capacity points to meet storage needs. In the 3.5-inch personal storage market, 2 terabyte (TB) devices represented 47.3% of unit shipments in the quarter. For the 2.5-inch personal storage market, 1TB devices captured 56.1% market share. For the entry-level market, capacity ranges are more varied due to multiple bays and vendors' ability to partially populate devices. However, 4TB devices hold the most market share with 25.1% of units shipped.
  • Interface – USB continued to be the interface of choice for the PELS market, although units shipped were down -6.7% year over year in 1Q14. Ethernet remained the interface of choice for the entry-level market, capturing 93.8% of market share. Thunderbolt continued to ramp up, posting year-over-year shipment growth of 25.1%, albeit off a very small base.

Worldwide Personal and Entry-Level Storage Shipment Value, Market Share, and Year-Over-Year Growth, First Quarter 2014 (shipment value in $M)

Vendor Type     1Q14 Shipment Value     1Q14 Market Share     1Q13 Shipment Value     1Q13 Market Share     1Q14/1Q13 Growth
HDD Vendors     $1,165     67.2%     $1,127     62.5%     3.3%
Mainstream non-HDD Vendors     $363     20.9%     $466     25.8%     -22.1%
Others     $207     11.9%     $211     11.7%     -2.3%
Total     $1,735     100.0%     $1,805     100.0%     -3.9%

Source: IDC Worldwide Quarterly Personal and Entry Level Storage Tracker, May 2014

Notes:

  • The PELS market includes storage products and solutions with a single bay through twelve bay configurations that are manufactured and marketed for individuals, small offices/home offices, and small businesses.
  • IDC defines Personal Storage as having 1-2 bays and Entry-Level Storage as having 3-12 bays.
  • IDC defines an HDD vendor as a vendor who manufactures their own hard disk drive, in addition to branded external storage.
  • IDC defines a Mainstream non-HDD vendor as a major PELS vendor who does not manufacture its own hard disk drives.
  • Data for the PELS market is reported for calendar periods.

For more information about IDC's Worldwide Quarterly Personal and Entry Level Storage Tracker, please contact Liz Conner ([email protected]).

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of their respective holders.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Enterprises are universally struggling to understand where the new tools and methodologies of DevOps fit into their organizations, and are universally making the same mistakes. These mistakes are not unavoidable, and in fact, avoiding them gifts an organization with sustained competitive advantage, just like it did for Japanese Manufacturing Post WWII.
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
With more than 30 Kubernetes solutions in the marketplace, it's tempting to think Kubernetes and the vendor ecosystem has solved the problem of operationalizing containers at scale or of automatically managing the elasticity of the underlying infrastructure that these solutions need to be truly scalable. Far from it. There are at least six major pain points that companies experience when they try to deploy and run Kubernetes in their complex environments. In this presentation, the speaker will d...
Machine learning provides predictive models which a business can apply in countless ways to better understand its customers and operations. Since machine learning was first developed with flat, tabular data in mind, it is still not widely understood: when does it make sense to use graph databases and machine learning in combination? This talk tackles the question from two ends: classifying predictive analytics methods and assessing graph database attributes. It also examines the ongoing lifecycl...
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.