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Sony Announces the DSC-RX100 III Digital Camera, Incorporating a Carl Zeiss Vario-Sonnar T 24-70mm f1.8-2.8 Lens

Photography News: New Compact Sony RX100 III Features Pop-Up Electronic ViewFinder, 24-70mm Equivalent f/1.8-2.8 Lens, and XAVC S Full HD Video Recording

New York, NY--(Marketwired - May 16, 2014) - The Sony DSC-RX100 III digital still camera, the latest generation in the RX series, introduces the improved f/1.8-2.8 24-70mm wider Carl Zeiss lens, a pop-up electronic viewfinder for eye-level framing, and a 180-degree tilt screen.  

Sony Cyber-shot DSC-RX100 III Digital Camera

The newest member of Sony's revered RX100 series of compact cameras, the RX100 III, features a refined Zeiss 24-70mm equivalent f/1.8-2.8 zoom lens, pop-up 1,440k-dot SVGA OLED Tru-Finder electronic viewfinder, and the ability to record full HD video in the high-quality XAVC S format. The recently developed BIONZ X image processor pairs with the large 20.1MP 1" Exmor R BSI CMOS sensor to realize up to 10 fps shooting and notable low-light capture with native sensitivity to ISO 12800. The camera is also accentuated by a new 180° tilting 3.0" 1,229k-dot Xtra Fine LCD screen, built-in 3-stop neutral density filter, and a manual control ring for intuitive adjustment of exposure settings. Additionally, built-in Wi-Fi with NFC allows instant image sharing to, as well as remote camera control and monitoring from, linked mobile devices.

Sony DSC-RX100 III digital still camera, the latest generation in the RX series introduces the improved f1.8-2.8 24-70mm wider Carl Zeiss lens, an pop-up electronic viewfinder for eye-level framing and a 180 degree tilt screen.

Complementing the imaging capabilities of the RX100 III, a sleek body design featuring both an electronic viewfinder and a tilting LCD screen. The 0.39" 1,440k-dot SVGA OLED Tru-Finder has Zeiss T*-coated optics and provides a bright, clear means for eye-level viewing. It features a unique pop-up mechanism that helps to maintain the compact form factor of the camera when carrying or if preferring to work with the rear screen. The 3.0" 1,229k-dot Xtra Fine LCD incorporates WhiteMagic technology for easier visibility in bright conditions and its tilting design permits greater usability from high, low, and front-facing angles. Furthermore, built-in Wi-Fi connectivity with NFC allows instant image sharing to, as well as remote camera control and monitoring from, linked mobile devices.

B&H Photo Video is an authorized Sony dealer, with the most up-to-date Sony product information, product pricing and promotional offers.  You can now pre-order the Sony Cyber-shot DSC-RX100 III Digital Camera at B&H Photo here: http://www.bhphotovideo.com/c/product/1049537-REG/sony_dscrx100m3_b_cyber_shot_dsc_rx100_iii_digital.html

Sony DSC-RX100 III Camera Product Highlights 

  • 20.1MP 1" Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor
  • Zeiss Vario-Sonnar T* f/1.8-2.8 Lens
  • 24-70mm (35mm Equivalent)
  • 1440k-Dot OLED Tru-Finder Pop-Up EVF
  • 3.0" 1229k-Dot Multi-Angle Xtra Fine LCD
  • Full HD Video in XAVC S, Clean HDMI Out
  • Built-In Wi-Fi Connectivity with NFC
  • ISO 12800 and 10 fps Continuous Shooting
  • Manual Control Ring & Built-In ND Filter


Learn and read all about the Sony RX100 III digital camera at B&H Explora here: http://www.bhphotovideo.com/explora/photography/news/unveiled-sony-cyber-shot-dsc-rx100-iii-digital-camera

About B&H Photo Video

As the world's largest source of photography, video and audio equipment, B&H Photo Video is known worldwide for their attentive, knowledgeable sales force, and excellent customer service, including fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for 40 years. http://www.bhphotovideo.com/.

The B and H YouTube Channel has an unmatched wealth of educational photography content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here.

When in Manhattan, take a tour of the B&H Photography SuperStore located at 420 9th Ave. The expo continues all year round at B&H in the camera kiosks. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest photography gear.

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Embedded Video Available: http://www.youtube.com/watch?v=dmN6pBEfSIQ

Contact Information 

Bjorn Petersen 

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