|By Business Wire||
|May 16, 2014 09:00 AM EDT||
SweetLabs today announced the launch of its App Install Platform, cloud-based services and client-side software that help Android and Windows device manufacturers (“OEMs”) increase per-unit margins while also improving customer satisfaction. SweetLabs’ App Install Platform enables OEMs to replace their old app preload model by targeting and delivering relevant apps in real-time, on any device interface.
SweetLabs’ App Install Platform is a breakthrough for OEMs in several ways. First, OEMs can now deliver and recommend the best apps to users in real-time, rather than preloading an irrelevant collection of apps months in advance during manufacturing. OEMs can target these apps based on a number of criteria, including device type, device mode, channel, region, language, customer segment, and customer interests. Second, OEMs can recommend apps over the lifetime of a device instead of being limited to a select number of preloaded apps on first boot, which opens up opportunities for OEMs to partner with more app developers eager to reach new users. Finally, OEMs can utilize real-time device and app analytics to optimize their business based on what apps actually resonate with their customers, creating a better experience for both users and developers.
“Manufacturers of any type of device are faced with the challenge of surfacing software that not only helps increase monetization, but can also deliver on the promise of their unique hardware capabilities,” said Darrius Thompson, co-founder and CEO at SweetLabs. “The traditional app preload model isn’t optimal for anyone – users, developers, or OEMs. We’re excited to help transform this model while enabling the OEMs to get a piece of the massive app install market.”
SweetLabs’ App Install Platform for OEMs consists of the following services:
- App ad server – a system and console that enables OEMs to dynamically customize, optimize, and track the apps that are delivered to any specific device, both during the out-of-box experience and throughout the lifetime of the device.
- App ad network – a marketplace of hundreds of app and game developers bidding for promotion on Android and Windows devices.
- Analytics – end-to-end app and device analytics console that provides insights on app performance, customer conversions and engagement, as well as data on their products themselves.
- Customizable touchpoints and APIs – white-label apps and widgets, as well as APIs that an OEM and developer can integrate to power app install ads in any interface.
“It’s no secret that the app install market is taking off, yet OEMs haven’t had access to the same class of services that developers have for monetizing their global user bases,” said Jim Geison, VP of Business Development at SweetLabs. “With our App Install Platform, OEMs can simplify their preload process while delivering a better and more personalized user experience. For example, they can deliver a tax app during tax season, a new game the day it comes out, or a completely localized set of apps - all from a single device image.”
The SweetLabs App Install Platform for OEMs is now available for select partners worldwide. For more information, please visit http://sweetlabs.com/device-manufacturers/.
SweetLabs is an app install platform that helps developers reach millions of new customers, and enables manufacturers to better monetize and differentiate their products through app install ads on Android and Windows. SweetLabs drives 1 million daily app installs and powers distribution for partners like Lenovo, Amazon, and Zynga. SweetLabs is the creator of Pokki®, the popular Start menu and app store that modernizes app access and discovery on PCs. Based in San Diego and Seattle, SweetLabs is backed by Bessemer Venture Partners, Google Ventures, and Intel Capital. Visit http://www.sweetlabs.com for more information.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Aug. 2, 2015 10:00 PM EDT Reads: 678
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Aug. 2, 2015 07:15 PM EDT Reads: 218
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Aug. 2, 2015 06:00 PM EDT Reads: 1,126
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 2, 2015 05:45 PM EDT Reads: 508
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Aug. 2, 2015 04:00 PM EDT Reads: 421
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Aug. 2, 2015 03:00 PM EDT Reads: 546
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Aug. 2, 2015 02:00 PM EDT Reads: 251
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Aug. 2, 2015 12:00 PM EDT Reads: 345
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Aug. 2, 2015 11:45 AM EDT Reads: 479
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Aug. 2, 2015 11:15 AM EDT Reads: 354
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 2, 2015 11:00 AM EDT Reads: 174
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Aug. 2, 2015 09:00 AM EDT Reads: 1,698
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Aug. 2, 2015 08:15 AM EDT Reads: 183
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Aug. 2, 2015 07:00 AM EDT Reads: 183
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 336