|By Business Wire||
|May 16, 2014 09:00 AM EDT||
SweetLabs today announced the launch of its App Install Platform, cloud-based services and client-side software that help Android and Windows device manufacturers (“OEMs”) increase per-unit margins while also improving customer satisfaction. SweetLabs’ App Install Platform enables OEMs to replace their old app preload model by targeting and delivering relevant apps in real-time, on any device interface.
SweetLabs’ App Install Platform is a breakthrough for OEMs in several ways. First, OEMs can now deliver and recommend the best apps to users in real-time, rather than preloading an irrelevant collection of apps months in advance during manufacturing. OEMs can target these apps based on a number of criteria, including device type, device mode, channel, region, language, customer segment, and customer interests. Second, OEMs can recommend apps over the lifetime of a device instead of being limited to a select number of preloaded apps on first boot, which opens up opportunities for OEMs to partner with more app developers eager to reach new users. Finally, OEMs can utilize real-time device and app analytics to optimize their business based on what apps actually resonate with their customers, creating a better experience for both users and developers.
“Manufacturers of any type of device are faced with the challenge of surfacing software that not only helps increase monetization, but can also deliver on the promise of their unique hardware capabilities,” said Darrius Thompson, co-founder and CEO at SweetLabs. “The traditional app preload model isn’t optimal for anyone – users, developers, or OEMs. We’re excited to help transform this model while enabling the OEMs to get a piece of the massive app install market.”
SweetLabs’ App Install Platform for OEMs consists of the following services:
- App ad server – a system and console that enables OEMs to dynamically customize, optimize, and track the apps that are delivered to any specific device, both during the out-of-box experience and throughout the lifetime of the device.
- App ad network – a marketplace of hundreds of app and game developers bidding for promotion on Android and Windows devices.
- Analytics – end-to-end app and device analytics console that provides insights on app performance, customer conversions and engagement, as well as data on their products themselves.
- Customizable touchpoints and APIs – white-label apps and widgets, as well as APIs that an OEM and developer can integrate to power app install ads in any interface.
“It’s no secret that the app install market is taking off, yet OEMs haven’t had access to the same class of services that developers have for monetizing their global user bases,” said Jim Geison, VP of Business Development at SweetLabs. “With our App Install Platform, OEMs can simplify their preload process while delivering a better and more personalized user experience. For example, they can deliver a tax app during tax season, a new game the day it comes out, or a completely localized set of apps - all from a single device image.”
The SweetLabs App Install Platform for OEMs is now available for select partners worldwide. For more information, please visit http://sweetlabs.com/device-manufacturers/.
SweetLabs is an app install platform that helps developers reach millions of new customers, and enables manufacturers to better monetize and differentiate their products through app install ads on Android and Windows. SweetLabs drives 1 million daily app installs and powers distribution for partners like Lenovo, Amazon, and Zynga. SweetLabs is the creator of Pokki®, the popular Start menu and app store that modernizes app access and discovery on PCs. Based in San Diego and Seattle, SweetLabs is backed by Bessemer Venture Partners, Google Ventures, and Intel Capital. Visit http://www.sweetlabs.com for more information.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Jan. 16, 2017 09:00 PM EST Reads: 7,425
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Jan. 16, 2017 08:45 PM EST Reads: 4,574
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Jan. 16, 2017 08:00 PM EST Reads: 591
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, drew upon his own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He also discussed the implementation of microservices in data and application integrat...
Jan. 16, 2017 06:45 PM EST Reads: 3,482
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
Jan. 16, 2017 06:00 PM EST Reads: 354
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
Jan. 16, 2017 05:00 PM EST Reads: 4,006
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Jan. 16, 2017 03:30 PM EST Reads: 4,818
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 16, 2017 03:15 PM EST Reads: 344
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 16, 2017 02:30 PM EST Reads: 1,546
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 16, 2017 02:15 PM EST Reads: 5,263
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 16, 2017 01:45 PM EST Reads: 3,592
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Jan. 16, 2017 01:30 PM EST Reads: 3,307
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jan. 16, 2017 01:00 PM EST Reads: 3,643
Updating DevOps to the latest production data slows down your development cycle. Probably it is due to slow, inefficient conventional storage and associated copy data management practices. In his session at @DevOpsSummit at 20th Cloud Expo, Dhiraj Sehgal, in Product and Solution at Tintri, will talk about DevOps and cloud-focused storage to update hundreds of child VMs (different flavors) with updates from a master VM in minutes, saving hours or even days in each development cycle. He will also...
Jan. 16, 2017 01:00 PM EST Reads: 1,028
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 16, 2017 12:30 PM EST Reads: 5,476