|By Business Wire||
|May 16, 2014 09:02 AM EDT||
Placeable, the leader in location marketing automation for the enterprise advertiser, today announced it is hosting a webinar that features a guest speaker from Forrester Research, Inc., on how national brands can use local search to maximize their digital marketing spend.
The webinar will take place on May 21, 2014, with Ari Kaufman, CEO of Placeable, and guest speaker Anthony Mullen, Senior Analyst at Forrester Research, Inc. They will explore successful local digital marketing strategies and the effectiveness of location-based marketing investments in addition to other local marketing topics, including:
- Consumers' local search behavior and attitudes
- Common local digital marketing mistakes
- Best practices for allocating local digital marketing dollars
“Enterprise investments in local digital advertising are most effective when customers can consistently find your information online and certainly your locations out in the real world. Frustrating customers with inaccurate information translates into poor brand experiences, brand mistrust and lost opportunities,” said Ari Kaufman, CEO at Placeable. “To compete successfully, companies must understand the importance of these activities so they can better align with consumer search behaviors, maximize ROI and avoid costly mistakes.”
Join Placeable and guest Anthony Mullen on Wednesday, May 21 at 1:00 PM EDT for the free webinar. For more information, visit: http://hub.am/1leP1vq
Placeable enables enterprise advertisers to drive brand equity and market growth by unlocking the power of their local market reach. Placeable manages millions of locations for some of the world’s largest brands including Bank of America, Western Union, and Nationwide Insurance. Leading brands trust Placeable to verify and maintain location data, increase online and mobile mapping accuracy, build a local digital presence, and improve the ultimate performance of local search and digital advertising investments everywhere. We empower enterprise advertisers to compete on a local level with increased foot traffic and improved sales conversion rates. Placeable helps enterprise advertisers become authentic, locally-competitive brands. For more information, visit http://placeable.com/.
Jan. 17, 2017 04:15 PM EST Reads: 1,952
Jan. 17, 2017 03:30 PM EST Reads: 5,307
Jan. 17, 2017 03:26 PM EST Reads: 198
Jan. 17, 2017 02:45 PM EST Reads: 4,088
Jan. 17, 2017 02:30 PM EST Reads: 1,727
Jan. 17, 2017 02:15 PM EST Reads: 6,308
Jan. 17, 2017 02:15 PM EST Reads: 3,622
Jan. 17, 2017 02:15 PM EST Reads: 3,343
Jan. 17, 2017 02:00 PM EST Reads: 5,350
Jan. 17, 2017 02:00 PM EST Reads: 1,059
Jan. 17, 2017 01:45 PM EST Reads: 799
Jan. 17, 2017 01:45 PM EST Reads: 909
Jan. 17, 2017 01:45 PM EST Reads: 207
“RackN is a software company and we take how a hybrid infrastructure scenario, which consists of clouds, virtualization, traditional data center technologies - how to make them all work together seamlessly from an operational perspective,” stated Dan Choquette, Founder of RackN, in this SYS-CON.tv interview at @DevOpsSummit at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 17, 2017 01:15 PM EST Reads: 3,511
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 17, 2017 12:45 PM EST Reads: 5,530