|By Marketwired .||
|May 16, 2014 10:00 AM EDT||
MIAMI, FL -- (Marketwired) -- 05/16/14 -- Trimention Global Communications has been named Eastern Air Lines' agency of record. The Miami Beach-based, global creative agency will be at the helm of re-launching this legacy brand with a comprehensive strategic marketing and communications plan.
"Our team is truly excited and honored to have the opportunity to work with this beloved and iconic airline," said Guillermo Heredia, Managing Partner and Director of Account Services for Trimention. "We know that this is a very unique situation -- people loved this airline, and now, it's back. It is a very important responsibility for us, and we will be mindful and sensitive as we plan to bring her back," added John Grove, Managing Partner and Creative Director at Trimention.
Trimention's expertise and track record of launching brands into the global marketplace provides them with a deep understanding of what is required for EAL. Their proprietary Brand Character Identification process will ensure that the new direction will be right on target and create a significant connection with the traveling audience.
"Eastern Air Lines is proud to bring Trimention Global Communications on-board," said Edward Wegel, Chief Executive Officer for Eastern Air Lines. "Re-launching an iconic brand such as Eastern Air Lines requires an agency with a proven track record in the travel and tourism sector, and Trimention has just that."
Trimention's Managing Partners, Guillermo Heredia and John Grove, each have over 20 years of marketing and creative experience leading campaign efforts for various Fortune 500 companies. Trimention has helped launch and curate brands for numerous F500 corporations including Johnson & Johnson, Hilton Hotels, Sony Latin America and Hershey's International.
For more information visit www.trimention.com
Trimention Global Communications
Founded in 1992, Trimention Global Communications is an independently owned integrated marketing communications agency servicing clients across the globe in the Medical, Travel & Tourism, and Technology sectors. Headquartered in Miami Beach, FL, Trimention's highly successful track record in developing, launching, and revitalizing brands, has helped them become one of the most dynamic and cutting-edge full service agencies in the US. Trimention has helped launch and curate brands for numerous F500 corporations including Johnson & Johnson, Hilton Hotels, and Hershey's International.
The agency's trademarked process of Brand Character Identification allows Trimention to deliver unsurpassed creative based on market insights and a branding discipline.
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