|By Marketwired .||
|May 16, 2014 12:25 PM EDT||
HAWTHORNE, CA -- (Marketwired) -- 05/16/14 -- Michael Stars is taking the idea of street style to the next level. Just in time for summer escapes, the retailer will roll its mobile boutique into neighborhoods and college campuses throughout the New York area, May 15th - 20th, and Los Angeles streets June 5th-10th selling a curated selection of the most popular styles from their 2014 Spring/Summer collections. Customers can board the truck to shop essentials like tees, shorts, linen pants and tops, dresses, jackets, rompers, jumpsuits and more with retail prices ranging from $40-$200.
The curbside shop brings this Los Angeles brand to the heart of New York, re-introducing shoppers not only to their perfectly fitting tees but to the modern Californian aesthetic that drives the brand's design.
"We are excited for the opportunity to bring our ever expanding line to New York City to usher in a new group of loyal fans. A mobile boutique seemed the perfect way to showcase our evolution into a luxury lifestyle brand," said Suzanne Lerner, Co-Founder and EVP of Michael Stars, Inc.
The 16-foot truck has a modern take on a beach-themed design concept, complete with a custom skylight and large passenger-side display window. The ocean-print floor is inspired by the brand's Malibu, CA location, as well as the mixed use of industrial and natural aesthetics in the clean lines of the raw wood and steel fixtures. The truck's exterior boasts campaign imagery along with social media tags to give shoppers updates on the truck's daily location: @MichaelStarsInc and #StyleOnWheels.
Michael Stars will be offering five lucky winners a $1,000 shopping spree just for hopping on board the curbside boutique. In addition, social media followers will have the chance to score a summer essentials bag valued at $500 for tagging the truck in a summer style image on Instagram and adding @MichaelStarsInc and #StyleOnWheels.
For more information regarding the Michael Stars Curbside Boutique dates and locations visit www.michaelstars.com/styleonwheels.
ABOUT MICHAEL STARS
Michael Stars redefines contemporary clothing with luxury essentials that embody the modern California lifestyle. The brand offers an elevated approach to fashion with a complete collection of styles including: classic tees, dresses, bottoms, knits, silk separates, leather staples and perfectly constructed basics. The brand is distributed internationally through various department stores, specialty stores as well as branded stores and michaelstars.com. True to its name, Michael Stars dresses celebrities including Jessica Alba, Olivia Wilde, Halle Berry, Sarah Jessica Parker, Emmy Rossum and Jessica Biel and is regularly featured in the pages of magazines like Vogue, Harper's Bazaar, Lucky, Elle and InStyle.
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