Welcome!

News Feed Item

San Diego Ad Club Changes Name to SDX

New Name Announced at 10th Annual Interactive Day San Diego

SAN DIEGO, CA -- (Marketwired) -- 05/16/14 -- The Board of Directors of the San Diego Ad Club announced a name change today at their 10th annual Interactive Day San Diego, the West coast's premier digital marketing conference.

The name change to SDX reflects the evolution of the advertising, marketing, and communications industries that the organization has grown to represent. According to Tonya Mantooth, president, "In our world of building brands and engaging customers there have been seismic changes in the past 10 years. Technology has redefined our business and will continue to do so."

"SDX is the intersection of media, marketing, technology, and innovation. Most importantly SDX is an invitation to explore, create, and imagine what's next in the world of marketing," added Mantooth.

As the business of marketing communications has evolved, the issue of a possible name change has been a topic of discussion by the Board of Directors for several years. A strategic planning process that started nearly two years ago focused on how this organization could best serve its increasingly diverse membership base, now and into the future.

At 103 years old, SDX is one of San Diego's oldest business associations. The original name was the San Diego Advertising and Sales Club and was founded in 1911 to help promote the upcoming California Panama Exposition in 1915. The organization was also responsible for starting the Better Business Bureau chapter in San Diego in the early '20s and has a strong legacy of community involvement.

As San Diego's most progressive business marketing resource today, SDX provides industry-leading advocacy, best-in-class education, and unparalleled networking opportunities. SDX delivers access to San Diego's integrated media, marketing, and tech organizations, serving the region's top companies, people, and leaders.

"With our membership at an all-time high with nearly 300 companies and close to 700 individual members represented, the timing was right to make the name change and bridge the gap between perception and reality. SDX membership is not comprised of just advertising. Our umbrella includes all creative communications and technology endeavors. We firmly believe that by providing a platform for sharing ideas, our San Diego region can take its place as a leader in digital marketing," said Mantooth.

SDX will continue to host the popular Brand Diego Awards, which celebrates the best and brightest of San Diego's homegrown brands and those that tend to them. It will also continue the popular tradition of the American Advertising Awards, a national competition that recognizes significant achievement in the creative arts and campaign development.

The roll-out of the new name is expected to take approximately 90-120 days. For more information, go to SanDiegoX.org.

cell: (619) 865-3382

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2595524

CONTACTS:

Sheila Fox
Executive Director
Email Contact
cell: 619.851.0369

Jon Bailey
Chief Relationships Officer, i.d.e.a.
Co-Chair, San Diego Ad Club Board of Directors
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, discussed what every business should plan for how to structure their teams to delive...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web ...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, shared the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.