Welcome!

News Feed Item

Army Unveils 2nd Gold Star PSA During Memorial Day Weekend

JOINT BASE SAN ANTONIO, TX--(Marketwired - May 16, 2014) - The Army announced plans today to release the second of three public service announcements developed to increase awareness of Department of Defense-issued Gold Star lapel buttons and military service-issued Lapel Buttons for Next of Kin of Deceased Personnel, commonly referred to as Gold Star pins.

This Saturday, May 17, Fox Sports plans to air the PSA during a broadcast of the Los Angeles Angels game on Armed Forces Day. The LA Angels will play the PSA in stadium and recognize LA-area Gold Star families. Fox Sports will pay tribute to the fallen and air the PSA on its sports network over Memorial Day weekend.

The pins are designed to signify the loss of a loved one in support of our nation. Although the Gold Star pins have been in existence for decades, many Americans are unfamiliar with their meaning. The PSAs were developed to help educate and inform the public of the significance of the pins.

"It's heartbreaking to think that a mom wearing a gold star might have someone ask her, 'What a beautiful pin, where do I get one?'" said Donna Engeman, a gold star wife who manages the Survivor Outreach Services program for the Army.

"We decided we had to do something to ensure the nation -- the world -- recognizes what that pin really signifies," Engeman said.

The first Gold Star pins PSA was broadcast by Fox Sports in the hour prior to the Super Bowl in February. Since then, the video has been aired on a variety of networks more than 4,000 times, according to Army officials, with an estimated potential audience of more than 800 million viewers.

During Phase II of the awareness campaign, which launches the week of Memorial Day, Engeman will literally take her message cross-country. She and three other representatives from the Installation Management Command, headquarters over the Survivor Outreach Services Program, will travel by motorcycle to the District of Columbia as part of the annual "Run for the Wall" motorcycle rally.

The Run for the Wall is an American Motorcycle Association-sanctioned event in which thousands of bikers ride from California to the Pentagon to raise awareness about prisoners of war and service members missing in action. Engeman will represent Survivors at each stop in the event, and will host a booth in the Pentagon parking lot prior to the annual "Rolling Thunder" motorcycle event, which travels from the Pentagon to the Vietnam Memorial.

"We'll share the PSA wherever possible, at the stops along the way," Engeman said. "I'll also have flags on my bike promoting the pins."

"Again, this is all about awareness. The more people know the pins exist, the better," she explained.

The PSAs consist of documentary-style interviews and narrative stories from real survivors who volunteered to be a part of the project. The voice-overs were provided by Academy-award-nominated actor Gary Sinise.

"We tried to ensure the PSAs reflected the diversity of surviving families as well as honoring their service and sacrifice," said Hal Snyder, chief of IMCOM's Wounded and Fallen Support Services office. "The PSAs include moms and dads, brothers and sisters, children, husbands, wives..."

"The point is you might see a Gold Star pin on just about anyone," Snyder continued, "and we wanted to make sure everyone knows what that pin represents."

The PSAs also serve to gently remind the American public that the freedom they enjoy comes at a cost, Snyder said.

"The call to action is to honor and learn," he explained. "Honor those who have fallen, and learn about a small, but meaningful symbol presented to families who have lost a service member."

Phase II of the outreach plan includes an outreach effort through social media, where visitors will be encouraged to share pictures of their fallen loved ones -- or pictures of their favorite memorial honoring the fallen -- on www.facebook.com/FamilyMWR between Thurs., May 22 and Memorial Day.

During that same time period, survivors of the fallen will be present at a number of events in the D.C.-area, including the wreath-laying at Arlington National Cemetery, the National Memorial Day Concert on the Mall, and the Memorial Day parade.

Gold Star family members will also take part in the Canadian Afghanistan Memorial Dedication Ceremony, events at Mount Vernon, the World War II Memorial and the Memorial Day parade.

Program managers and survivors across America are also calling on their elected officials to include mention of the Gold Star pins, and their meaning, in any Memorial Day events they might be taking part in at their home towns, districts or states.

"The more people who see these, the greater the opportunity to recognize and honor families of the fallen," Snyder said.

The Army's Survivor Outreach Services program currently supports more than 55,900 surviving military family members. To view the PSA and to learn more about the Gold Star pins, visit www.GoldStarPins.org.

About the U.S. Army Installation Management Command:

IMCOM handles the day-to-day operations of U.S. Army installations around the globe -- We are the Army's Home. Army installations are communities that provide many of the same types of services expected from any small city. Fire, police, housing, and child-care are just some of the things IMCOM manages in Army communities every day. Our professional workforce strives to deliver on the commitments of the Army Family Covenant, honor the sacrifices of military Families, and enable the Army Force Generation cycle.

Our vision: A Ready & Resilient Army: Provide Soldiers, Families and Civilians with a quality of life commensurate with the quality of their service.

Our mission: IMCOM will synchronize, integrate, and deliver installation services and sustain facilities in support of Senior Commanders in order to enable a ready and resilient Army.

To learn more about IMCOM visit www.army.mil/imcom.

FOR MORE INFORMATION
William Bradner
703-623-8700

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for ...
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. In the eyes of many, containers are at the brink of becoming a pervasive technology in enterprise IT to accelerate application delivery. In this presentation, attendees learned about the: The transformation of IT to a DevOps, microservices, and container-based architecture What are containers and how DevOps practices can operate in a container-based environment A demonstration of how ...
"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.