Welcome!

News Feed Item

Army Unveils 2nd Gold Star PSA During Memorial Day Weekend

JOINT BASE SAN ANTONIO, TX--(Marketwired - May 16, 2014) - The Army announced plans today to release the second of three public service announcements developed to increase awareness of Department of Defense-issued Gold Star lapel buttons and military service-issued Lapel Buttons for Next of Kin of Deceased Personnel, commonly referred to as Gold Star pins.

This Saturday, May 17, Fox Sports plans to air the PSA during a broadcast of the Los Angeles Angels game on Armed Forces Day. The LA Angels will play the PSA in stadium and recognize LA-area Gold Star families. Fox Sports will pay tribute to the fallen and air the PSA on its sports network over Memorial Day weekend.

The pins are designed to signify the loss of a loved one in support of our nation. Although the Gold Star pins have been in existence for decades, many Americans are unfamiliar with their meaning. The PSAs were developed to help educate and inform the public of the significance of the pins.

"It's heartbreaking to think that a mom wearing a gold star might have someone ask her, 'What a beautiful pin, where do I get one?'" said Donna Engeman, a gold star wife who manages the Survivor Outreach Services program for the Army.

"We decided we had to do something to ensure the nation -- the world -- recognizes what that pin really signifies," Engeman said.

The first Gold Star pins PSA was broadcast by Fox Sports in the hour prior to the Super Bowl in February. Since then, the video has been aired on a variety of networks more than 4,000 times, according to Army officials, with an estimated potential audience of more than 800 million viewers.

During Phase II of the awareness campaign, which launches the week of Memorial Day, Engeman will literally take her message cross-country. She and three other representatives from the Installation Management Command, headquarters over the Survivor Outreach Services Program, will travel by motorcycle to the District of Columbia as part of the annual "Run for the Wall" motorcycle rally.

The Run for the Wall is an American Motorcycle Association-sanctioned event in which thousands of bikers ride from California to the Pentagon to raise awareness about prisoners of war and service members missing in action. Engeman will represent Survivors at each stop in the event, and will host a booth in the Pentagon parking lot prior to the annual "Rolling Thunder" motorcycle event, which travels from the Pentagon to the Vietnam Memorial.

"We'll share the PSA wherever possible, at the stops along the way," Engeman said. "I'll also have flags on my bike promoting the pins."

"Again, this is all about awareness. The more people know the pins exist, the better," she explained.

The PSAs consist of documentary-style interviews and narrative stories from real survivors who volunteered to be a part of the project. The voice-overs were provided by Academy-award-nominated actor Gary Sinise.

"We tried to ensure the PSAs reflected the diversity of surviving families as well as honoring their service and sacrifice," said Hal Snyder, chief of IMCOM's Wounded and Fallen Support Services office. "The PSAs include moms and dads, brothers and sisters, children, husbands, wives..."

"The point is you might see a Gold Star pin on just about anyone," Snyder continued, "and we wanted to make sure everyone knows what that pin represents."

The PSAs also serve to gently remind the American public that the freedom they enjoy comes at a cost, Snyder said.

"The call to action is to honor and learn," he explained. "Honor those who have fallen, and learn about a small, but meaningful symbol presented to families who have lost a service member."

Phase II of the outreach plan includes an outreach effort through social media, where visitors will be encouraged to share pictures of their fallen loved ones -- or pictures of their favorite memorial honoring the fallen -- on www.facebook.com/FamilyMWR between Thurs., May 22 and Memorial Day.

During that same time period, survivors of the fallen will be present at a number of events in the D.C.-area, including the wreath-laying at Arlington National Cemetery, the National Memorial Day Concert on the Mall, and the Memorial Day parade.

Gold Star family members will also take part in the Canadian Afghanistan Memorial Dedication Ceremony, events at Mount Vernon, the World War II Memorial and the Memorial Day parade.

Program managers and survivors across America are also calling on their elected officials to include mention of the Gold Star pins, and their meaning, in any Memorial Day events they might be taking part in at their home towns, districts or states.

"The more people who see these, the greater the opportunity to recognize and honor families of the fallen," Snyder said.

The Army's Survivor Outreach Services program currently supports more than 55,900 surviving military family members. To view the PSA and to learn more about the Gold Star pins, visit www.GoldStarPins.org.

About the U.S. Army Installation Management Command:

IMCOM handles the day-to-day operations of U.S. Army installations around the globe -- We are the Army's Home. Army installations are communities that provide many of the same types of services expected from any small city. Fire, police, housing, and child-care are just some of the things IMCOM manages in Army communities every day. Our professional workforce strives to deliver on the commitments of the Army Family Covenant, honor the sacrifices of military Families, and enable the Army Force Generation cycle.

Our vision: A Ready & Resilient Army: Provide Soldiers, Families and Civilians with a quality of life commensurate with the quality of their service.

Our mission: IMCOM will synchronize, integrate, and deliver installation services and sustain facilities in support of Senior Commanders in order to enable a ready and resilient Army.

To learn more about IMCOM visit www.army.mil/imcom.

FOR MORE INFORMATION
William Bradner
703-623-8700

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...