|By Shelly Palmer||
|May 18, 2014 08:31 PM EDT||
The Cricket Wireless brand got a new lease on life thanks to AT&T, which re-introduced the prepaid wireless service on Sunday with a new set of competitive offers. AT&T inherited the Cricket brand through its $1.2 billion acquisition of Cricket-parent Leap Wireless, which closed in March. As a result of its decision to fully back Cricket, the Dallas telecommunications provider scrapped its own prepaid Aio brand, which launched just one year ago. “As you think about the new Cricket, think about it as keeping the Cricket name, but totally changing the game for customers,” said Jennifer Van Buskirk, president of AT&T’s Cricket unit. By strengthening its prepaid offering and consolidating its resources behind the more widely known Cricket name, AT&T is hoping to tap into one of the fastest growing parts of the market.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
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SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
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