Welcome!

News Feed Item

Callcredit Announce the Launch of the All New CAMEO UK Consumer Segmentation and Microsite

LEEDS, UNITED KINGDOM -- (Marketwired) -- 05/19/14 -- Callcredit Information Group is pleased to announce today (19th May) the re-launch of its new powerful and highly discriminative consumer segmentation tool, CAMEO UK.

CAMEO UK classifies every individual, household and postcode in the UK for use in customer profiling, prospect targeting, market analysis, retail planning and risk for pricing assessment. It forms part of a suite of over 40 worldwide consumer classifications.

The launch of the new CAMEO UK has seen the latest modelling techniques being used to layer intelligence from multiple levels, including data at individual levels, household, postcode and neighbourhood to provide the best targeting discrimination in the market. The tool has been built using data from the latest UK Census and Government Open Data sources, alongside data from YouGov and TGI. But what makes it unique to other consumer classification systems is that it is built dynamically with real-time links to Callcredit's flagship consumer database, Define and Callcredit's UK population map of over 50 million UK residents.

The Define database pools transactional and lifestyle data from over 100 sources across 8 different vertical sectors and provides more accurate and recent data than any other consumer database. By linking directly with the database CAMEO UK can precisely reflect changing consumer characteristics in real-time enabling businesses to recognise quickly when their customers move between segments due to experiencing a dramatic change in affluence or a key life event such as setting up home, getting married, having children, or entering retirement.

CAMEO UK is overlaid onto each of YouGov's panels, including its daily public opinion polls, meaning that users can get up-to-the-minute insights on how different CAMEO groups feel about the latest current affairs, consumer brands, politics and other topical issues.

Zoe Palethorpe, Head of Products and Propositions commented "We're really excited about the re-launch of CAMEO UK. We have purposely built the product in a way which will allow it to be updated to reflect key changes in life change or circumstances as it happens. Therefore unlike other classification systems on the market, CAMEO is highly responsive to the changing consumer population."

"By building the tool in this way, new datasets or new sources can be integrated as they become available, without the need to keep rebuilding it from scratch, ensuring that the classifications are continually up to date and relevant."

Zoe concluded "The depth of detail CAMEO UK can now provide is unrivalled anywhere else in the marketplace and will widen the dimensions to consumer targeting, giving businesses across a diverse range of sectors the most granular and up-to-date view of consumers."

To further support the launch an online CAMEO Microsite: www.cameodynamic.com/uk has been introduced to provide interactive and engaging insights into each CAMEO type using detailed sector specific descriptors and engaging visualisations.

About Callcredit Information Group - www.callcredit.co.uk

(i)Define is Callcredit's flagship consumer database, containing more individuals with more contact 'touch-points' than any other consumer dataset in the marketplace, delivering the highest volume of data for building mailing lists, email lists, SMS lists and landline volumes that marketers will find anywhere including:

47 million marketable contacts

32 million emails

12 million mobiles

23 million landlines

3 million synchronized cookies

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

In a first for UK consumers, Callcredit launched Noddle (www.noddle.co.uk), a service that offers people free access to their personal monthly credit reports for life.

Other products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Contacts:
Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660
[email protected]

Callcredit Information Group
Lucy Smith
Press Officer
0113 388 4300 or Mobile: 0786 739 5104
[email protected]

Callcredit Information Group
Amy Bhavra
Press Officer
0113 388 4300 or Mobile: 0755 716 2990
[email protected]
www.callcredit.co.uk

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.