|By Marketwired .||
|May 19, 2014 01:00 AM EDT||
LEEDS, UNITED KINGDOM -- (Marketwired) -- 05/19/14 -- Callcredit Information Group is pleased to announce today (19th May) the re-launch of its new powerful and highly discriminative consumer segmentation tool, CAMEO UK.
CAMEO UK classifies every individual, household and postcode in the UK for use in customer profiling, prospect targeting, market analysis, retail planning and risk for pricing assessment. It forms part of a suite of over 40 worldwide consumer classifications.
The launch of the new CAMEO UK has seen the latest modelling techniques being used to layer intelligence from multiple levels, including data at individual levels, household, postcode and neighbourhood to provide the best targeting discrimination in the market. The tool has been built using data from the latest UK Census and Government Open Data sources, alongside data from YouGov and TGI. But what makes it unique to other consumer classification systems is that it is built dynamically with real-time links to Callcredit's flagship consumer database, Define and Callcredit's UK population map of over 50 million UK residents.
The Define database pools transactional and lifestyle data from over 100 sources across 8 different vertical sectors and provides more accurate and recent data than any other consumer database. By linking directly with the database CAMEO UK can precisely reflect changing consumer characteristics in real-time enabling businesses to recognise quickly when their customers move between segments due to experiencing a dramatic change in affluence or a key life event such as setting up home, getting married, having children, or entering retirement.
CAMEO UK is overlaid onto each of YouGov's panels, including its daily public opinion polls, meaning that users can get up-to-the-minute insights on how different CAMEO groups feel about the latest current affairs, consumer brands, politics and other topical issues.
Zoe Palethorpe, Head of Products and Propositions commented "We're really excited about the re-launch of CAMEO UK. We have purposely built the product in a way which will allow it to be updated to reflect key changes in life change or circumstances as it happens. Therefore unlike other classification systems on the market, CAMEO is highly responsive to the changing consumer population."
"By building the tool in this way, new datasets or new sources can be integrated as they become available, without the need to keep rebuilding it from scratch, ensuring that the classifications are continually up to date and relevant."
Zoe concluded "The depth of detail CAMEO UK can now provide is unrivalled anywhere else in the marketplace and will widen the dimensions to consumer targeting, giving businesses across a diverse range of sectors the most granular and up-to-date view of consumers."
To further support the launch an online CAMEO Microsite: www.cameodynamic.com/uk has been introduced to provide interactive and engaging insights into each CAMEO type using detailed sector specific descriptors and engaging visualisations.
About Callcredit Information Group - www.callcredit.co.uk
(i)Define is Callcredit's flagship consumer database, containing more individuals with more contact 'touch-points' than any other consumer dataset in the marketplace, delivering the highest volume of data for building mailing lists, email lists, SMS lists and landline volumes that marketers will find anywhere including:
47 million marketable contacts
32 million emails
12 million mobiles
23 million landlines
3 million synchronized cookies
Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.
In a first for UK consumers, Callcredit launched Noddle (www.noddle.co.uk), a service that offers people free access to their personal monthly credit reports for life.
Other products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.
Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.
Callcredit Information Group
0113 388 4300 or Mobile: 07557 263 660
Callcredit Information Group
0113 388 4300 or Mobile: 0786 739 5104
Callcredit Information Group
0113 388 4300 or Mobile: 0755 716 2990
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Feb. 25, 2017 05:30 AM EST Reads: 1,320
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Feb. 25, 2017 05:00 AM EST Reads: 5,033
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists l...
Feb. 25, 2017 05:00 AM EST Reads: 7,092
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
Feb. 25, 2017 05:00 AM EST Reads: 8,114
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Feb. 25, 2017 04:15 AM EST Reads: 4,074
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Feb. 25, 2017 04:00 AM EST Reads: 11,808
910Telecom exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and exchanges.
Feb. 25, 2017 03:15 AM EST Reads: 1,843
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Feb. 25, 2017 03:00 AM EST Reads: 4,178
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Feb. 25, 2017 03:00 AM EST Reads: 2,142
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, discussed how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a practic...
Feb. 25, 2017 02:15 AM EST Reads: 5,401
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 25, 2017 02:00 AM EST Reads: 6,650
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
Feb. 25, 2017 02:00 AM EST Reads: 2,465
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Feb. 25, 2017 01:45 AM EST Reads: 5,902
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Feb. 25, 2017 01:45 AM EST Reads: 4,584
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Feb. 25, 2017 01:30 AM EST Reads: 1,381