Welcome!

News Feed Item

Definitive Rest Mattress Company Announces New Joint Venture and Final Steps for CAFINASA Acquisition Guatemala, CA

MONTCLAIR, CA -- (Marketwired) -- 05/19/14 -- Definitive Rest Mattress Company (OTC Pink: DRMC) (PINKSHEETS: DRMC) (the "Company" or "Definitive Rest") is pleased to announce the Joint Venture supplier agreement with a new chain of stores to open in the Southern California area.

Based on our new format of "Build Your Own Mattress Online" Definitive Rest Mattress and soon to open "California Dreamin Mattress Stores," have agreed to work exclusively, in this new concept of selling mattress based on mattress design and education to the costumer via both companies' website.

In combination of internet and stores the customer will build their own mattress based on the size and comfort they desire adding and unique format of choosing the correct mattress for the customer, easy step by step guidelines will set a new standard in shopping for a mattress.

Please note the following data from reputable sources on mattress sales activity in USA within the last 12 months.

Mattress Industry insight:

Mike Magnuson, CEO of GoodBed.com (http://www.goodbed.com/), a mattress review site, said the Internet is playing a significant role in the mattress shopping experience.

He said consumers have no routine for buying a mattress, since it is a "sporadic purchase." They are also confused by mattress warranties and model names. In general, they are wary about the mattress shopping process.

Consumers' fear leads them to look for information about mattresses. They are using smartphones to help avoid a bad mattress decision. And they are using social media to see what their friends like.

Magnuson said that approximately 5% of mattress shoppers buy online, but said that is only a small part of the Internet story. About 40% of consumers say they would consider buying a mattress online. "People are very open to the idea of buying online," he said.

And 85% of consumers research mattresses online, making the Internet a vital part of the shopping experience for many.

Mattress Industry Numbers:

According to the Bedding Barometer (http://www.sleepproducts.org/statistics/industry-sales-data/#beddingbarometer), the International Sleep Products Association's (http://www.sleepproducts.org/) monthly report on industry sales, August 2013 unit sales of mattresses and foundations increased 3.5% for the month as compared with August 2012. The wholesale dollar value of August unit sales were up 6.9% to $534 million for the month.

The average unit selling price for mattresses, alone, rose 4.6% in August 2013, compared with the prior-year month, while the average unit selling price of foundations decreased by 2.3% compared with August 2012.

Year-to-date unit shipments, wholesale revenues and average unit price rose slightly, 1.5%, 2% and 0.5% respectively.

Juan Carlos Murga, CEO, President of Definitive Rest Mattress commented, "Direct contact based on information and consumer satisfaction is the future, we know the time has come to provide the customer a diffrent process in information based purchase of a Mattress."

Based on this data most consumers do their research on the internet before selcting a brand to buy, with a Niche in mind or goal is to simply to inform the customer of what a mattress is and how they can cosnstruct their own based on the information we provide them.

CAFINASA Acquisition:

Final steps for the acquisition of CAFINSA Corp. Guatemala, CA:

The initial test run of our of one of product lines and market analysis were successful to assure the acquisition of Cafinasa Guatemala, this acquisition will pave the way for a new market forecast in revenue and logistics. Cafinasa represents the opportunity to enter a market with minimal competition in mattress design and manufacturing technology, the acquisition represents additional revenue forecast for the year of 2015 and the future. Directors from both companies have agreed on the terms and conditions that will give control of all operations and product development to Definitive Rest Mattress company as June 16th 2014.

Completing an extensive market research that will open the doors to the Latin America market.

About Definitive Rest Mattress Company

Company CEO, Juan Carlos Murga:

I feel the time has come to change the way mattresses are sold in the market, a few very important factors that were considered in Definitive Rest embracing the idea of California Dreamin was the cool concept of building the mattress online, the web site in development is easy to follow, allowing the consumer to understand the components that make a mattress and the firmness they prefer, what we will be doing is bringing both worlds together in a way that it has not been done, the Internet and the store, both working together to help the customer choose better, we are very excited and looking forward to the first store to open in the coming months.

Definitive Rest Mattress Company is a manufacturer, marketer and distributor of mattresses and bedding products. The Company was originally founded in August of 2009.

For 2013 and current 2014 the company has been a process of redevelopment in general which has allowed us to identify areas of weakness that needed to be repaired, we acknowledge that this has affected our revenue and overall activity within the last few months, identifying the source was a difficult job; but the good news is that it was corrected and now we can move forward with a an up to date organization in all aspects from accounting, process and development, sales and marketing, logistics and overall customer satisfaction. We are excited to have put the issues in the past and now moving forward, we have great projects to look forward too, great joint ventures CAFINSA Guatemala and California Dreamin, including the reintroduction of our new redesigned Genesis Series and Sevilla Series our (Signature Line), but not to forget the line of bedding for children Jack & Jill series for the Sothern California market.

We look forward to opportunities and challenges the market will bring us, Thank you to all who have stuck by us and the belief that there is someone always there for you if you seek them.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Definitive Rest Mattress Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.