|By Marketwired .||
|May 19, 2014 07:03 AM EDT||
MONTCLAIR, CA -- (Marketwired) -- 05/19/14 -- Definitive Rest Mattress Company (OTC Pink: DRMC) (PINKSHEETS: DRMC) (the "Company" or "Definitive Rest") is pleased to announce the Joint Venture supplier agreement with a new chain of stores to open in the Southern California area.
Based on our new format of "Build Your Own Mattress Online" Definitive Rest Mattress and soon to open "California Dreamin Mattress Stores," have agreed to work exclusively, in this new concept of selling mattress based on mattress design and education to the costumer via both companies' website.
In combination of internet and stores the customer will build their own mattress based on the size and comfort they desire adding and unique format of choosing the correct mattress for the customer, easy step by step guidelines will set a new standard in shopping for a mattress.
Please note the following data from reputable sources on mattress sales activity in USA within the last 12 months.
Mattress Industry insight:
Mike Magnuson, CEO of GoodBed.com (http://www.goodbed.com/), a mattress review site, said the Internet is playing a significant role in the mattress shopping experience.
He said consumers have no routine for buying a mattress, since it is a "sporadic purchase." They are also confused by mattress warranties and model names. In general, they are wary about the mattress shopping process.
Consumers' fear leads them to look for information about mattresses. They are using smartphones to help avoid a bad mattress decision. And they are using social media to see what their friends like.
Magnuson said that approximately 5% of mattress shoppers buy online, but said that is only a small part of the Internet story. About 40% of consumers say they would consider buying a mattress online. "People are very open to the idea of buying online," he said.
And 85% of consumers research mattresses online, making the Internet a vital part of the shopping experience for many.
Mattress Industry Numbers:
According to the Bedding Barometer (http://www.sleepproducts.org/statistics/industry-sales-data/#beddingbarometer), the International Sleep Products Association's (http://www.sleepproducts.org/) monthly report on industry sales, August 2013 unit sales of mattresses and foundations increased 3.5% for the month as compared with August 2012. The wholesale dollar value of August unit sales were up 6.9% to $534 million for the month.
The average unit selling price for mattresses, alone, rose 4.6% in August 2013, compared with the prior-year month, while the average unit selling price of foundations decreased by 2.3% compared with August 2012.
Year-to-date unit shipments, wholesale revenues and average unit price rose slightly, 1.5%, 2% and 0.5% respectively.
Juan Carlos Murga, CEO, President of Definitive Rest Mattress commented, "Direct contact based on information and consumer satisfaction is the future, we know the time has come to provide the customer a diffrent process in information based purchase of a Mattress."
Based on this data most consumers do their research on the internet before selcting a brand to buy, with a Niche in mind or goal is to simply to inform the customer of what a mattress is and how they can cosnstruct their own based on the information we provide them.
Final steps for the acquisition of CAFINSA Corp. Guatemala, CA:
The initial test run of our of one of product lines and market analysis were successful to assure the acquisition of Cafinasa Guatemala, this acquisition will pave the way for a new market forecast in revenue and logistics. Cafinasa represents the opportunity to enter a market with minimal competition in mattress design and manufacturing technology, the acquisition represents additional revenue forecast for the year of 2015 and the future. Directors from both companies have agreed on the terms and conditions that will give control of all operations and product development to Definitive Rest Mattress company as June 16th 2014.
Completing an extensive market research that will open the doors to the Latin America market.
About Definitive Rest Mattress Company
Company CEO, Juan Carlos Murga:
I feel the time has come to change the way mattresses are sold in the market, a few very important factors that were considered in Definitive Rest embracing the idea of California Dreamin was the cool concept of building the mattress online, the web site in development is easy to follow, allowing the consumer to understand the components that make a mattress and the firmness they prefer, what we will be doing is bringing both worlds together in a way that it has not been done, the Internet and the store, both working together to help the customer choose better, we are very excited and looking forward to the first store to open in the coming months.
Definitive Rest Mattress Company is a manufacturer, marketer and distributor of mattresses and bedding products. The Company was originally founded in August of 2009.
For 2013 and current 2014 the company has been a process of redevelopment in general which has allowed us to identify areas of weakness that needed to be repaired, we acknowledge that this has affected our revenue and overall activity within the last few months, identifying the source was a difficult job; but the good news is that it was corrected and now we can move forward with a an up to date organization in all aspects from accounting, process and development, sales and marketing, logistics and overall customer satisfaction. We are excited to have put the issues in the past and now moving forward, we have great projects to look forward too, great joint ventures CAFINSA Guatemala and California Dreamin, including the reintroduction of our new redesigned Genesis Series and Sevilla Series our (Signature Line), but not to forget the line of bedding for children Jack & Jill series for the Sothern California market.
We look forward to opportunities and challenges the market will bring us, Thank you to all who have stuck by us and the belief that there is someone always there for you if you seek them.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Definitive Rest Mattress Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Mar. 23, 2017 04:15 PM EDT Reads: 2,336
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Mar. 23, 2017 04:00 PM EDT Reads: 1,098
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 23, 2017 03:45 PM EDT Reads: 1,648
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 23, 2017 03:45 PM EDT Reads: 462
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 23, 2017 03:30 PM EDT Reads: 1,602
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Mar. 23, 2017 03:30 PM EDT Reads: 1,494
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Mar. 23, 2017 03:00 PM EDT Reads: 6,103
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Mar. 23, 2017 02:30 PM EDT Reads: 3,976
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 23, 2017 02:30 PM EDT Reads: 1,342
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Mar. 23, 2017 02:30 PM EDT Reads: 2,280
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 23, 2017 02:15 PM EDT Reads: 1,076
Pentaho has announced orchestration capabilities that streamline the entire machine learning workflow and enable teams of data scientists, engineers and analysts to train, tune, test and deploy predictive models. Pentaho’s Data Integration and analytics platform ends the ‘gridlock’ associated with machine learning by enabling smooth team collaboration, maximizing limited data science resources and putting predictive models to work on big data faster – regardless of use case, industry, or languag...
Mar. 23, 2017 01:00 PM EDT Reads: 2,022
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 23, 2017 12:45 PM EDT Reads: 1,586
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 23, 2017 12:30 PM EDT Reads: 1,050
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 23, 2017 12:30 PM EDT Reads: 959