Welcome!

News Feed Item

Definitive Rest Mattress Company Announces New Joint Venture and Final Steps for CAFINASA Acquisition Guatemala, CA

MONTCLAIR, CA -- (Marketwired) -- 05/19/14 -- Definitive Rest Mattress Company (OTC Pink: DRMC) (PINKSHEETS: DRMC) (the "Company" or "Definitive Rest") is pleased to announce the Joint Venture supplier agreement with a new chain of stores to open in the Southern California area.

Based on our new format of "Build Your Own Mattress Online" Definitive Rest Mattress and soon to open "California Dreamin Mattress Stores," have agreed to work exclusively, in this new concept of selling mattress based on mattress design and education to the costumer via both companies' website.

In combination of internet and stores the customer will build their own mattress based on the size and comfort they desire adding and unique format of choosing the correct mattress for the customer, easy step by step guidelines will set a new standard in shopping for a mattress.

Please note the following data from reputable sources on mattress sales activity in USA within the last 12 months.

Mattress Industry insight:

Mike Magnuson, CEO of GoodBed.com (http://www.goodbed.com/), a mattress review site, said the Internet is playing a significant role in the mattress shopping experience.

He said consumers have no routine for buying a mattress, since it is a "sporadic purchase." They are also confused by mattress warranties and model names. In general, they are wary about the mattress shopping process.

Consumers' fear leads them to look for information about mattresses. They are using smartphones to help avoid a bad mattress decision. And they are using social media to see what their friends like.

Magnuson said that approximately 5% of mattress shoppers buy online, but said that is only a small part of the Internet story. About 40% of consumers say they would consider buying a mattress online. "People are very open to the idea of buying online," he said.

And 85% of consumers research mattresses online, making the Internet a vital part of the shopping experience for many.

Mattress Industry Numbers:

According to the Bedding Barometer (http://www.sleepproducts.org/statistics/industry-sales-data/#beddingbarometer), the International Sleep Products Association's (http://www.sleepproducts.org/) monthly report on industry sales, August 2013 unit sales of mattresses and foundations increased 3.5% for the month as compared with August 2012. The wholesale dollar value of August unit sales were up 6.9% to $534 million for the month.

The average unit selling price for mattresses, alone, rose 4.6% in August 2013, compared with the prior-year month, while the average unit selling price of foundations decreased by 2.3% compared with August 2012.

Year-to-date unit shipments, wholesale revenues and average unit price rose slightly, 1.5%, 2% and 0.5% respectively.

Juan Carlos Murga, CEO, President of Definitive Rest Mattress commented, "Direct contact based on information and consumer satisfaction is the future, we know the time has come to provide the customer a diffrent process in information based purchase of a Mattress."

Based on this data most consumers do their research on the internet before selcting a brand to buy, with a Niche in mind or goal is to simply to inform the customer of what a mattress is and how they can cosnstruct their own based on the information we provide them.

CAFINASA Acquisition:

Final steps for the acquisition of CAFINSA Corp. Guatemala, CA:

The initial test run of our of one of product lines and market analysis were successful to assure the acquisition of Cafinasa Guatemala, this acquisition will pave the way for a new market forecast in revenue and logistics. Cafinasa represents the opportunity to enter a market with minimal competition in mattress design and manufacturing technology, the acquisition represents additional revenue forecast for the year of 2015 and the future. Directors from both companies have agreed on the terms and conditions that will give control of all operations and product development to Definitive Rest Mattress company as June 16th 2014.

Completing an extensive market research that will open the doors to the Latin America market.

About Definitive Rest Mattress Company

Company CEO, Juan Carlos Murga:

I feel the time has come to change the way mattresses are sold in the market, a few very important factors that were considered in Definitive Rest embracing the idea of California Dreamin was the cool concept of building the mattress online, the web site in development is easy to follow, allowing the consumer to understand the components that make a mattress and the firmness they prefer, what we will be doing is bringing both worlds together in a way that it has not been done, the Internet and the store, both working together to help the customer choose better, we are very excited and looking forward to the first store to open in the coming months.

Definitive Rest Mattress Company is a manufacturer, marketer and distributor of mattresses and bedding products. The Company was originally founded in August of 2009.

For 2013 and current 2014 the company has been a process of redevelopment in general which has allowed us to identify areas of weakness that needed to be repaired, we acknowledge that this has affected our revenue and overall activity within the last few months, identifying the source was a difficult job; but the good news is that it was corrected and now we can move forward with a an up to date organization in all aspects from accounting, process and development, sales and marketing, logistics and overall customer satisfaction. We are excited to have put the issues in the past and now moving forward, we have great projects to look forward too, great joint ventures CAFINSA Guatemala and California Dreamin, including the reintroduction of our new redesigned Genesis Series and Sevilla Series our (Signature Line), but not to forget the line of bedding for children Jack & Jill series for the Sothern California market.

We look forward to opportunities and challenges the market will bring us, Thank you to all who have stuck by us and the belief that there is someone always there for you if you seek them.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Definitive Rest Mattress Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...