News Feed Item

DNA Brands Expands Distribution in Texas With Jack Hilliard Distributing

New Agreement Covers 42 Counties From Temple South to Galveston

BOCA RATON, FL -- (Marketwired) -- 05/19/14 -- DNA Brands, Inc., (OTCQB: DNAX) makers of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title and DNA energy coffee announced that it has entered into an agreement with Anheuser Busch distributor, Jack Hilliard Distributing to carry DNA branded products, with an anticipated kickoff scheduled for June 2014

Headquartered out of Temple Texas, with operations also in Houston and Bryan, Jack Hilliard services retailers such as 7-11, Circle K, HEB, Stripes, Cefco as well as Fort Hood. Eric Fowler, DNA's President and CEO, said, "Being able to have our brand distributed by such a well-respected distributor in Jack Hilliard, speaks volumes for DNA and we could not be more pleased. Hilliard's area of coverage and effectiveness in the market helps us immensely as we continue to expand our Texas distribution. We appreciate the opportunity Jack Hilliard Distributing has given us by adding DNA to their portfolio of products and we look forward to a mutually beneficial relationship as we expand the DNA brand." Fowler continued, "Now that the warmer weather is upon us, Jack Hilliard is the first of many distributors that we anticipate will be coming on board in the very near term. This past severe winter was extremely challenging for us as a company. We found the unseasonably cold and disruptive weather negatively impacted our sales efforts and definitely hampered our ability to gain distribution. We were not alone as evidenced by major retailers flagging this past colder than normal winter for weak sales. Distributors as well were affected by not being able to move out product and bring in new items. As DNA's new President and CEO I can say that I am very optimistic in the vision I have for DNA taking shape as the months progress. We expect to have much more positive news to report going forward."

About Jack Hilliard Distributing

Jack Hilliard Sr. began selling Anheuser-Busch products in 1948. In 1958, Mr, Hilliard became an independent wholesaler for Anheuser-Busch products, building a warehouse distribution complex in Temple, his territory grew to include Bell, Coryelle, Miliam, and Falls counties. Then with a small group of Texas wholesalers, he went to St. Louis in 1964 to discuss with August Busch, Jr. the possibility of Anheuser-Busch opening a brewery in Texas. In July 1971, the Company purchased a second distributorship located in Bryan. In 1958, his son, Jack Hilliard Jr., started working with his dad and worked his way through the company, learning every position. In 1982, Jack Jr. began a term as President with his father serving as Chairman of the Board; preparing him to become the owner in 1986. As a family of employees, Jack Hilliard Distributing continues to grow servicing multiple locations distributing Anheuser-Busch products, along with a host of craft beers, and other beverages.

About Eric Fowler

Eric Fowler has 30 years' experience in the beverage industry, serving in executive sales and marketing positions with several of the nation's beverage leaders including A&W Brands, Snapple, Cadbury Schweppes and Southeast Atlantic Beverage. Mr. Fowler began as Vice President of Sales and Marketing for DNA Brands in of 2013, and assumed his current position as President and CEO this past April 2014.

About DNA Brands, Inc.

DNA BRANDS, makes DNA Energy Drink ®, including Citrus flavor, which won the 2010 and 2012 best-tasting energy drink at the World Beverage Competition, along with Coffee Energy with Omega 3 Drink. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Sprint Car Racing, Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com or contact:
Ralph Sabella
(954) 970-3826 x 106

For more shareholder or investment information, please contact:
Melvin Leiner
(954) 9070-3826 x 107

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.