|By Business Wire||
|May 19, 2014 09:31 AM EDT||
Rubicon Project (NYSE: RUBI), which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, has unveiled 49bc, a new direct order automation platform. 49bc is now available in private beta, starting with mobile advertising. 49bc, which will be showcased this week at Internet Week New York, will provide buyers and sellers with one seamless interface that brings packaging, discovery, negotiation, execution and insights into a single unified platform.
“Despite all of the innovation that has taken place within advertising, we are still managing most of our direct guaranteed buys manually,” says Megan Pagliuca, General Manager and Vice President of Digital Media at Merkle. “With the launch of 49bc, we will be able to automate the guaranteed direct buying process as well as enhance our media planning process with the discovery capability. I look forward to seeing how 49bc streamlines the process end-to-end from campaign creation to ad delivery to actionable insights.”
“Rubicon Project gets strong scores for its ability to facilitate alternative buying methods such as private exchange and programmatic premium1,” wrote Susan Bidel, Analyst at Forrester Research in a recent report. “A buyer we spoke to said it best: ‘The biggest thing for me is how do I automate my buys to create the optimized mix of spend across channels?’ And another echoed the sentiment: ‘If I had my way, I’d have everything in a platform and look at it all in the same way. There’s a huge benefit to being able to look at it all.’… Just the task of manually processing direct orders takes hours and hours of time. Automating those kinds of imperative but not skill-dependent tasks will give salespeople more time to handle the high-touch relationship-building, which is not only what they’re best at, but also what drives the most revenue2.”
49bc will accommodate automated guaranteed orders from initiation to execution, allowing publishers and application developers to provide access to their inventory within controlled environments, and streamlining the processes required for buyers to deploy advertising campaigns. The innovative user interface will introduce the following key capabilities and functionalities:
- Packaging. Sellers will be able to list premium guaranteed inventory packages, remain in control of all their business rules, and respond to RFPs.
- Discovery. Buyers will then be able to search, follow and find with ease and accuracy publisher and application inventory packages by platform, format, placement and audience.
- Negotiation. Buyers and sellers will be able to negotiate pricing, volume and targeting within the 49bc interface while reducing reliance upon phone, email and spreadsheets inherent in today’s fragmented traditional media buying and selling process.
- Execution. Creatives, tags, tracking and reporting functionality will be automated via the user interface, enabling seamless deployment of individual or groups of campaigns.
- Insights. Full reporting functionality will be built into the platform to enable actual insights for both buyers and sellers.
“Buyers and sellers of advertising have largely relied on manual processes to manage premium direct orders,” said Josh Wexler, Head of Buyer Cloud at Rubicon Project. “With 49bc we will be seeking to replace those disparate and cumbersome systems with a single platform which moves the industry closer to our vision of automating the buying and selling of advertising.”
49bc is currently available in private beta for mobile inventory. Rubicon Project will be presenting 49bc during Internet Week New York activities. See here for a full list of events and activities.
About Rubicon Project
Rubicon Project pioneered advertising automation and its technology platform is used by hundreds of the world’s premium publishers and applications to connect with more than 100,000 brands globally since inception. A company driven by innovation, Rubicon Project has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. According to comScore April 2014, Rubicon Project reaches 97 percent of U.S. Internet users per month.
1 Forrester Research, Inc., The Forrester Wave™: Sell-Side Platforms And Exchanges For Publishers, Q2 2014.
2 Selling Mobile: It’s About The Industry, Not Just The Inventory, an April 2013 commissioned study conducted by Forrester Consulting on behalf of Rubicon Project.
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 2, 2015 11:00 AM EDT Reads: 146
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Aug. 2, 2015 09:00 AM EDT Reads: 1,695
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Aug. 2, 2015 08:15 AM EDT Reads: 167
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Aug. 2, 2015 07:00 AM EDT Reads: 173
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Aug. 1, 2015 09:00 PM EDT Reads: 668
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 1, 2015 04:45 PM EDT Reads: 495
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Aug. 1, 2015 03:00 PM EDT Reads: 524
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Aug. 1, 2015 02:45 PM EDT Reads: 465
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Aug. 1, 2015 11:15 AM EDT Reads: 187
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Aug. 1, 2015 10:30 AM EDT Reads: 219
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 328
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Aug. 1, 2015 09:45 AM EDT Reads: 195
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Aug. 1, 2015 09:45 AM EDT Reads: 397
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Aug. 1, 2015 08:00 AM EDT Reads: 320
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Jul. 31, 2015 11:45 PM EDT Reads: 792