Welcome!

News Feed Item

6Sense Launches Its Predictive Intelligence Engine to Accelerate Revenue Growth for B2B Marketing and Sales

Company Raises $12 Million Series A Round Led by Battery Ventures and Venrock

SAN FRANCISCO, CA--(Marketwired - May 19, 2014) - 6Sense, a predictive intelligence engine set to transform sales and marketing for B2B companies, today emerged from stealth and announced the availability of its solution that uses proprietary machine-learning algorithms and behavioral data to help companies identify potential customers and predict sales. The company has also announced $12 million in Series A financing led by Battery Ventures and Venrock, with participation from Silicon Valley Bank. Roger Lee, general partner at Battery Ventures, and Brian Ascher, partner with Venrock, have joined 6Sense's board.

While other providers focus on scoring only known contacts at the bottom of the funnel, 6Sense takes a complete-picture approach to the business-to-business (B2B) buyer's journey by helping customers identify net-new prospects at the top of the funnel that are unknown to sales and marketing. The technology works by parsing internal data from customers and linking that data to external behavioral indicators of customer interest. 6Sense then uses the data to build custom models to predict where customers are in the buying cycle and what products they might buy and when, allowing its customers to accelerate sales and optimize marketing.

"We are moving into a new and exciting era for software, where data-driven and intelligent solutions are replacing the traditional 'dumb' workflow software that businesses have typically relied on," said Amanda Kahlow, founder and CEO of 6Sense. "Today, organizations need to invest in solutions that make data central to driving their business forward. We aren't simply giving our customers a tool for incremental results; we are measurably growing their businesses with insights that will drive sales and, ultimately, their bottom line."

6Sense has been operating in stealth for the past year, and it already has a number of enterprise customers including NetApp, Cisco, CBS Interactive, Xactly, Blue Jeans, Pure Storage, and CSC. The financing will enable the company to continue to develop the product and increase marketing.

"Big data is upending almost every industry, and 6Sense is offering customers extremely insightful data very early in the sales cycle, when it's potentially the most valuable," said Roger Lee, general partner, Battery Ventures. "This makes companies using that data smarter, and could allow 6Sense to insert itself as a valuable new player in the sales funnel. We are thrilled to be partnering with the company."

"6Sense is poised to assert itself as the leader of a new breed of software company -- one that combines data science expertise with deep understanding of business problems," said Brian Ascher, partner, Venrock. "Today, organizations who allow their data to influence their strategic direction will come out ahead of the competition. 6Sense enables this competitive advantage."

6Sense grew out of a major big-data consulting project Kahlow began inside Cisco four years ago, when she was running a well-established enterprise-services company. 6Sense co-founder, Viral Bajaria, who previously worked at Hulu as an engineer and was an early adopter of Hadoop, has also been instrumental in leading the build of 6Sense's technology.

6Sense customers currently use the predictions in all downstream sales and marketing systems, including ad retargeting, personalization, marketing automation, and CRM. Using 6Sense technology, customers can predict when accounts are about to make a purchase with 80+ percent accuracy. Customers have also reported a 10x increase in campaign conversion rates.

About 6Sense
6Sense is a B2B predictive intelligence engine for sales and marketing. 6Sense takes a complete picture approach to the B2B buyer's journey. 6Sense accelerates sales by finding buyers at every stage of the funnel. Using time-sensitive behavioral data, 6Sense offers insightful predictions to uncover net-new companies and contacts at the top of the funnel, when it is the most valuable; and prioritizes known prospects ready to buy now. 6Sense predicts what products prospects will buy, how much they will buy, and when. Customers include NetApp, Cisco, CBS Interactive, Xactly, Blue Jeans, Pure Storage, and CSC. 6Sense is backed by Battery Ventures and Venrock and is based in San Francisco. http://www.6sense.com

Find us on social media:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In his session at 20th Cloud Expo, Chris Carter, CEO of Approyo, will discuss the basic set up and solution for an SAP solution in the cloud and what it means to the viability of your company. Chris Carter is CEO of Approyo. He works with business around the globe, to assist them in their journey to the usage of Big Data in the forms of Hadoop (Cloudera and Hortonwork's) and SAP HANA. At Approyo, we support firms who are looking for knowledge to grow through current business process, where even...
Stratoscale, the software company developing the next generation data center operating system, exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016.Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere, IT is empowered to take control of their data ce...
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his general session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.