Welcome!

News Feed Item

6Sense Launches Its Predictive Intelligence Engine to Accelerate Revenue Growth for B2B Marketing and Sales

Company Raises $12 Million Series A Round Led by Battery Ventures and Venrock

SAN FRANCISCO, CA--(Marketwired - May 19, 2014) - 6Sense, a predictive intelligence engine set to transform sales and marketing for B2B companies, today emerged from stealth and announced the availability of its solution that uses proprietary machine-learning algorithms and behavioral data to help companies identify potential customers and predict sales. The company has also announced $12 million in Series A financing led by Battery Ventures and Venrock, with participation from Silicon Valley Bank. Roger Lee, general partner at Battery Ventures, and Brian Ascher, partner with Venrock, have joined 6Sense's board.

While other providers focus on scoring only known contacts at the bottom of the funnel, 6Sense takes a complete-picture approach to the business-to-business (B2B) buyer's journey by helping customers identify net-new prospects at the top of the funnel that are unknown to sales and marketing. The technology works by parsing internal data from customers and linking that data to external behavioral indicators of customer interest. 6Sense then uses the data to build custom models to predict where customers are in the buying cycle and what products they might buy and when, allowing its customers to accelerate sales and optimize marketing.

"We are moving into a new and exciting era for software, where data-driven and intelligent solutions are replacing the traditional 'dumb' workflow software that businesses have typically relied on," said Amanda Kahlow, founder and CEO of 6Sense. "Today, organizations need to invest in solutions that make data central to driving their business forward. We aren't simply giving our customers a tool for incremental results; we are measurably growing their businesses with insights that will drive sales and, ultimately, their bottom line."

6Sense has been operating in stealth for the past year, and it already has a number of enterprise customers including NetApp, Cisco, CBS Interactive, Xactly, Blue Jeans, Pure Storage, and CSC. The financing will enable the company to continue to develop the product and increase marketing.

"Big data is upending almost every industry, and 6Sense is offering customers extremely insightful data very early in the sales cycle, when it's potentially the most valuable," said Roger Lee, general partner, Battery Ventures. "This makes companies using that data smarter, and could allow 6Sense to insert itself as a valuable new player in the sales funnel. We are thrilled to be partnering with the company."

"6Sense is poised to assert itself as the leader of a new breed of software company -- one that combines data science expertise with deep understanding of business problems," said Brian Ascher, partner, Venrock. "Today, organizations who allow their data to influence their strategic direction will come out ahead of the competition. 6Sense enables this competitive advantage."

6Sense grew out of a major big-data consulting project Kahlow began inside Cisco four years ago, when she was running a well-established enterprise-services company. 6Sense co-founder, Viral Bajaria, who previously worked at Hulu as an engineer and was an early adopter of Hadoop, has also been instrumental in leading the build of 6Sense's technology.

6Sense customers currently use the predictions in all downstream sales and marketing systems, including ad retargeting, personalization, marketing automation, and CRM. Using 6Sense technology, customers can predict when accounts are about to make a purchase with 80+ percent accuracy. Customers have also reported a 10x increase in campaign conversion rates.

About 6Sense
6Sense is a B2B predictive intelligence engine for sales and marketing. 6Sense takes a complete picture approach to the B2B buyer's journey. 6Sense accelerates sales by finding buyers at every stage of the funnel. Using time-sensitive behavioral data, 6Sense offers insightful predictions to uncover net-new companies and contacts at the top of the funnel, when it is the most valuable; and prioritizes known prospects ready to buy now. 6Sense predicts what products prospects will buy, how much they will buy, and when. Customers include NetApp, Cisco, CBS Interactive, Xactly, Blue Jeans, Pure Storage, and CSC. 6Sense is backed by Battery Ventures and Venrock and is based in San Francisco. http://www.6sense.com

Find us on social media:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that CHEETAH Training & Innovation will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CHEETAH Training & Innovation is a cloud consulting and IT training firm specializing in improving clients cloud strategies and infrastructures for medium to large companies.
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.