Welcome!

News Feed Item

Roku Establishes National Streaming Day

It was six years ago today when a small team at Roku® Inc. unveiled the streaming player, the very first device to stream Netflix to the TV. The innovation of delivering video over the Internet straight to the big screen in the living room shifted entertainment consumption and sparked a major consumer trend. In honor of the anniversary and the impact Roku has had on TV, Saratoga Mayor Emily Lo will today bestow the proclamation of “Streaming Day” at the Roku headquarters. As part of the commencement Roku invites TV industry and consumers to forever celebrate May 20 as National Streaming Day #nationalstreamingday.

Roku Founder and CEO Anthony Wood reflected on the anniversary as he looks ahead to the future of TV. “We’re so proud to be the platform that introduced streaming entertainment to the living room. The innovations that grew out of that introduction have shaped where TV is today. Consumers now benefit from more entertainment choice than ever before while content creators of all sizes reap the benefits of being able to bring their entertainment to the TV using the open Internet. We’ve always believed that all TV will be streamed and today we are thousands of channels and billions of streaming hours closer to the goal.”

Notable milestones that streaming to the TV has inspired:

  • Now 42 million households have a TV connected to the Internet1
  • “Binging” and “spoiler alert” are established words in the TV viewing vernacular
  • Original series created just for streaming paved the way for a new model of production and distribution with full series releases, and created Emmy award-winning programs along the way
  • Favorite TV shows from the past including Veronica Mars, Arrested Development and 24 now get a second life in the new TV economy
  • TV is more popular than ever with heavy streamers watching an average of seven hours per day2

During this new era of TV consumers enjoy on-demand entertainment like never before. As content creators have embraced the power of the Internet to stream to the TV they have emerged in several new categories. While movies and TV shows are widely popular categories, consumers also enjoy music, sports, news and weather, fitness and outdoors, science and tech, food, kids and family, travel, foreign language and religion and spirituality options. Yet more even notable is that streaming has enabled new channels – TED, The Autism Channel, Kaplan Prep, DogTV Anywhere and others – that would have never otherwise had a path to the TV. Roku anticipates that the pace of streaming entertainment available for the TV will continue to rapidly increase in the coming years to the point where all TV will be streamed. Roku alone publishes roughly 90 channels per month to its platform.

In celebration of National Streaming Day consumers are encouraged to stream at least 60 minutes of their favorite entertainment today and share their selection using hashtag #nationalstreamingday. Streaming TV fans can also visit Roku’s Facebook page www.facebook.com/Roku for fun facts and a chance to win prizes. Those who don’t yet have a Roku player can buy one today and receive a $10 rebate by visiting www.roku.com/nationalstreamingday.

About Roku, Inc.

Roku is the creator of the most popular streaming platform for delivering video, music and casual games to the TV. The Roku platform features the largest collection of entertainment available for streaming to the TV and is accessible through Roku streaming players, the Roku Streaming Stick, Roku Ready devices and later this year on Roku TVs. Roku products are sold in the U.S., Canada, the U.K. and the Republic of Ireland. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.

Roku and Roku Ready are registered trademarks and Streaming Stick is a trademark of Roku, Inc. in the U.S. and in other countries.

1 NPD Connected Home Report

2 Roku data

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.