Welcome!

News Feed Item

Roku Establishes National Streaming Day

It was six years ago today when a small team at Roku® Inc. unveiled the streaming player, the very first device to stream Netflix to the TV. The innovation of delivering video over the Internet straight to the big screen in the living room shifted entertainment consumption and sparked a major consumer trend. In honor of the anniversary and the impact Roku has had on TV, Saratoga Mayor Emily Lo will today bestow the proclamation of “Streaming Day” at the Roku headquarters. As part of the commencement Roku invites TV industry and consumers to forever celebrate May 20 as National Streaming Day #nationalstreamingday.

Roku Founder and CEO Anthony Wood reflected on the anniversary as he looks ahead to the future of TV. “We’re so proud to be the platform that introduced streaming entertainment to the living room. The innovations that grew out of that introduction have shaped where TV is today. Consumers now benefit from more entertainment choice than ever before while content creators of all sizes reap the benefits of being able to bring their entertainment to the TV using the open Internet. We’ve always believed that all TV will be streamed and today we are thousands of channels and billions of streaming hours closer to the goal.”

Notable milestones that streaming to the TV has inspired:

  • Now 42 million households have a TV connected to the Internet1
  • “Binging” and “spoiler alert” are established words in the TV viewing vernacular
  • Original series created just for streaming paved the way for a new model of production and distribution with full series releases, and created Emmy award-winning programs along the way
  • Favorite TV shows from the past including Veronica Mars, Arrested Development and 24 now get a second life in the new TV economy
  • TV is more popular than ever with heavy streamers watching an average of seven hours per day2

During this new era of TV consumers enjoy on-demand entertainment like never before. As content creators have embraced the power of the Internet to stream to the TV they have emerged in several new categories. While movies and TV shows are widely popular categories, consumers also enjoy music, sports, news and weather, fitness and outdoors, science and tech, food, kids and family, travel, foreign language and religion and spirituality options. Yet more even notable is that streaming has enabled new channels – TED, The Autism Channel, Kaplan Prep, DogTV Anywhere and others – that would have never otherwise had a path to the TV. Roku anticipates that the pace of streaming entertainment available for the TV will continue to rapidly increase in the coming years to the point where all TV will be streamed. Roku alone publishes roughly 90 channels per month to its platform.

In celebration of National Streaming Day consumers are encouraged to stream at least 60 minutes of their favorite entertainment today and share their selection using hashtag #nationalstreamingday. Streaming TV fans can also visit Roku’s Facebook page www.facebook.com/Roku for fun facts and a chance to win prizes. Those who don’t yet have a Roku player can buy one today and receive a $10 rebate by visiting www.roku.com/nationalstreamingday.

About Roku, Inc.

Roku is the creator of the most popular streaming platform for delivering video, music and casual games to the TV. The Roku platform features the largest collection of entertainment available for streaming to the TV and is accessible through Roku streaming players, the Roku Streaming Stick, Roku Ready devices and later this year on Roku TVs. Roku products are sold in the U.S., Canada, the U.K. and the Republic of Ireland. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Saratoga, Calif., U.S.

Roku and Roku Ready are registered trademarks and Streaming Stick is a trademark of Roku, Inc. in the U.S. and in other countries.

1 NPD Connected Home Report

2 Roku data

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
SYS-CON Events announced today TMCnet has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business-to-business and integrated marketing media company, servicing niche markets within the com...
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
New Relic, Inc. has announced a set of new features across the New Relic Software Analytics Cloud that offer IT operations teams increased visibility, and the ability to diagnose and resolve performance problems quickly. The new features further IT operations teams’ ability to leverage data and analytics, as well as drive collaboration and a common, shared understanding between teams. Software teams are under pressure to resolve performance issues quickly and improve availability, as the comple...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
Based on the open source Cloud Foundry technology, IBM Bluemix is an open-standard, cloud-based platform for building, managing, and running applications of all types such as web, mobile, Big Data, and new smart devices. Bluemix abstracts and hides most of the complexities that are associated with hosting and managing cloud-based applications. As an application developer, you can focus on developing your application without having to manage the infrastructure that is required to host it. For mob...
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...