Welcome!

Press Release

Localization World Focuses on Disruptive Innovation

Leading conference brings together international product communication industry in Dublin

"Disruptive Innovation" - this is the overarching theme of the next Localization World, which will be held in Dublin from June 4 through 6, 2014. As the leading conference for international product and business communication, it brings together decision makers, senior communication officers, language services providers and technology providers. Venue is the Convention Centre, where it is supplemented by an exhibition. Experts offer insights into their areas of expertise through application presentations, trend reports and discussions. This will give participants a chance to learn about new ideas on how they can accept the omnipresent changes and benefit from them.

Disruptive Innovations are innovations that displace established technologies, an existing product or existing services. Product and business communication are also affected by this development. "Every year, the notion that outstanding localization of products and services is an important factor to international success, gains more traction. What started in the IT-industry is being welcomed in many other industries, such as foodstuff, travel and automobiles," said Ulrich Henes, founder of the Localization Institute in the U.S.A. and co-host of Localization World. The keynote address of Magnus Lindkvist, trend and future researcher, on June 5, and the keynote panel titled "Keep Calm and Carry On" on June 6, shed light on the reasons.

The program is subdivided into 9 areas, in order to optimally address visitors and their different needs across industries. For example, the track "Advanced Localization Management", is considered the heart of Localization World and provides additional information about trends, processes, technologies and influences that shape the localization world. The content spectrum reaches from core competencies to special slots that provide in-depth information on selected topics.

Shortly after the opening on June 5, Juliet Elliott, Service Owner, Marketing Translation Service at SAP and Hajo von Kracht, Senior Director Marketing Localization at SAP will talk about the efficiency gains in the area of marketing localization. Content efficiency as well as process efficiency are contributing factors. In another presentation, Nataly Kelly, VP Brand Development at Smartling and TAUS founder Jaap van der Meer, will explain how translation technologies have developed from the era of evolution to the era of convergence, in which translations will be embedded in all apps, devices, and screens. The IBM project managers Micky Chiang and Han Sheng Liang lead participants on the way to localization. The following panel discussion on how localization effects the decision making process that leads to a content strategy will conclude the day. The panelists are Rahel Anne Bailie, Director of Intentional Design, Diana Ballard, Sales & Marketing at the Logos Group, Lucie Hyde, Director of the European Content-Teams at eBay, Ann Rockley, Founder and President of The Rockley Group, as well as Buddy Scalera, SVP Multichannel Content Strategy at Ogilvy CommonHealth Worldwide, while Scott Abel, the internationally recognized content strategist, will moderate.


The second day of Localization World features comprehensive presentation of how LinkedIn controls its central translation processes and of suitable tools and platforms to increase performance. Presenters will be Talia Baruch, Senior Manager International Products at LinkedIn and Masha Buka, who has played a major role at the Russian side of the web based social network. Another interesting highlight will be the presentation of Siobhán Harding, senior internationalization program manager at Microsoft. She will show how the software company managed to go from updating 48 language versions every 4 months to 106 language with weekly and in the US uniform publication cycles.

Several round tables and workshops will take place the day prior to the start of the conference. Participants can choose e.g., between a roundtable on Life Sciences Business - that builds on an event from last year, a roundtable on the localization of games, or a workshop that addresses quality management of translations.

For more information and to register, go to www.localizationworld.com

Localization World, Ltd.:
The Localization World is a conference supplemented by an exhibition. They provide compact knowledge about globalization strategies and the localization of products and services. The comprehensive line-up of presentations addresses companies marketing their products internationally or that are looking for suitable solutions to optimize their localization processes, in particular translation and adaption to county-specific characteristics.

More Stories By NeonDrum News

NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost online coverage of your B2B news, help you to punch above your weight in the online channel, and get you seen, heard - and found - by the people that matter.

Latest Stories
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...