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Localization World Focuses on Disruptive Innovation

Leading conference brings together international product communication industry in Dublin

"Disruptive Innovation" - this is the overarching theme of the next Localization World, which will be held in Dublin from June 4 through 6, 2014. As the leading conference for international product and business communication, it brings together decision makers, senior communication officers, language services providers and technology providers. Venue is the Convention Centre, where it is supplemented by an exhibition. Experts offer insights into their areas of expertise through application presentations, trend reports and discussions. This will give participants a chance to learn about new ideas on how they can accept the omnipresent changes and benefit from them.

Disruptive Innovations are innovations that displace established technologies, an existing product or existing services. Product and business communication are also affected by this development. "Every year, the notion that outstanding localization of products and services is an important factor to international success, gains more traction. What started in the IT-industry is being welcomed in many other industries, such as foodstuff, travel and automobiles," said Ulrich Henes, founder of the Localization Institute in the U.S.A. and co-host of Localization World. The keynote address of Magnus Lindkvist, trend and future researcher, on June 5, and the keynote panel titled "Keep Calm and Carry On" on June 6, shed light on the reasons.

The program is subdivided into 9 areas, in order to optimally address visitors and their different needs across industries. For example, the track "Advanced Localization Management", is considered the heart of Localization World and provides additional information about trends, processes, technologies and influences that shape the localization world. The content spectrum reaches from core competencies to special slots that provide in-depth information on selected topics.

Shortly after the opening on June 5, Juliet Elliott, Service Owner, Marketing Translation Service at SAP and Hajo von Kracht, Senior Director Marketing Localization at SAP will talk about the efficiency gains in the area of marketing localization. Content efficiency as well as process efficiency are contributing factors. In another presentation, Nataly Kelly, VP Brand Development at Smartling and TAUS founder Jaap van der Meer, will explain how translation technologies have developed from the era of evolution to the era of convergence, in which translations will be embedded in all apps, devices, and screens. The IBM project managers Micky Chiang and Han Sheng Liang lead participants on the way to localization. The following panel discussion on how localization effects the decision making process that leads to a content strategy will conclude the day. The panelists are Rahel Anne Bailie, Director of Intentional Design, Diana Ballard, Sales & Marketing at the Logos Group, Lucie Hyde, Director of the European Content-Teams at eBay, Ann Rockley, Founder and President of The Rockley Group, as well as Buddy Scalera, SVP Multichannel Content Strategy at Ogilvy CommonHealth Worldwide, while Scott Abel, the internationally recognized content strategist, will moderate.


The second day of Localization World features comprehensive presentation of how LinkedIn controls its central translation processes and of suitable tools and platforms to increase performance. Presenters will be Talia Baruch, Senior Manager International Products at LinkedIn and Masha Buka, who has played a major role at the Russian side of the web based social network. Another interesting highlight will be the presentation of Siobhán Harding, senior internationalization program manager at Microsoft. She will show how the software company managed to go from updating 48 language versions every 4 months to 106 language with weekly and in the US uniform publication cycles.

Several round tables and workshops will take place the day prior to the start of the conference. Participants can choose e.g., between a roundtable on Life Sciences Business - that builds on an event from last year, a roundtable on the localization of games, or a workshop that addresses quality management of translations.

For more information and to register, go to www.localizationworld.com

Localization World, Ltd.:
The Localization World is a conference supplemented by an exhibition. They provide compact knowledge about globalization strategies and the localization of products and services. The comprehensive line-up of presentations addresses companies marketing their products internationally or that are looking for suitable solutions to optimize their localization processes, in particular translation and adaption to county-specific characteristics.

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