|By NeonDrum News||
|May 26, 2014 12:03 PM EDT||
"Disruptive Innovation" - this is the overarching theme of the next Localization World, which will be held in Dublin from June 4 through 6, 2014. As the leading conference for international product and business communication, it brings together decision makers, senior communication officers, language services providers and technology providers. Venue is the Convention Centre, where it is supplemented by an exhibition. Experts offer insights into their areas of expertise through application presentations, trend reports and discussions. This will give participants a chance to learn about new ideas on how they can accept the omnipresent changes and benefit from them.
Disruptive Innovations are innovations that displace established technologies, an existing product or existing services. Product and business communication are also affected by this development. "Every year, the notion that outstanding localization of products and services is an important factor to international success, gains more traction. What started in the IT-industry is being welcomed in many other industries, such as foodstuff, travel and automobiles," said Ulrich Henes, founder of the Localization Institute in the U.S.A. and co-host of Localization World. The keynote address of Magnus Lindkvist, trend and future researcher, on June 5, and the keynote panel titled "Keep Calm and Carry On" on June 6, shed light on the reasons.
The program is subdivided into 9 areas, in order to optimally address visitors and their different needs across industries. For example, the track "Advanced Localization Management", is considered the heart of Localization World and provides additional information about trends, processes, technologies and influences that shape the localization world. The content spectrum reaches from core competencies to special slots that provide in-depth information on selected topics.
Shortly after the opening on June 5, Juliet Elliott, Service Owner, Marketing Translation Service at SAP and Hajo von Kracht, Senior Director Marketing Localization at SAP will talk about the efficiency gains in the area of marketing localization. Content efficiency as well as process efficiency are contributing factors. In another presentation, Nataly Kelly, VP Brand Development at Smartling and TAUS founder Jaap van der Meer, will explain how translation technologies have developed from the era of evolution to the era of convergence, in which translations will be embedded in all apps, devices, and screens. The IBM project managers Micky Chiang and Han Sheng Liang lead participants on the way to localization. The following panel discussion on how localization effects the decision making process that leads to a content strategy will conclude the day. The panelists are Rahel Anne Bailie, Director of Intentional Design, Diana Ballard, Sales & Marketing at the Logos Group, Lucie Hyde, Director of the European Content-Teams at eBay, Ann Rockley, Founder and President of The Rockley Group, as well as Buddy Scalera, SVP Multichannel Content Strategy at Ogilvy CommonHealth Worldwide, while Scott Abel, the internationally recognized content strategist, will moderate.
The second day of Localization World features comprehensive presentation of how LinkedIn controls its central translation processes and of suitable tools and platforms to increase performance. Presenters will be Talia Baruch, Senior Manager International Products at LinkedIn and Masha Buka, who has played a major role at the Russian side of the web based social network. Another interesting highlight will be the presentation of Siobhán Harding, senior internationalization program manager at Microsoft. She will show how the software company managed to go from updating 48 language versions every 4 months to 106 language with weekly and in the US uniform publication cycles.
Several round tables and workshops will take place the day prior to the start of the conference. Participants can choose e.g., between a roundtable on Life Sciences Business - that builds on an event from last year, a roundtable on the localization of games, or a workshop that addresses quality management of translations.
For more information and to register, go to www.localizationworld.com
Localization World, Ltd.:
The Localization World is a conference supplemented by an exhibition. They provide compact knowledge about globalization strategies and the localization of products and services. The comprehensive line-up of presentations addresses companies marketing their products internationally or that are looking for suitable solutions to optimize their localization processes, in particular translation and adaption to county-specific characteristics.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Oct. 1, 2016 04:30 PM EDT Reads: 1,317
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Oct. 1, 2016 04:00 PM EDT Reads: 3,729
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your ...
Oct. 1, 2016 04:00 PM EDT Reads: 1,303
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 1, 2016 03:45 PM EDT Reads: 607
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Oct. 1, 2016 03:30 PM EDT Reads: 1,198
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Oct. 1, 2016 03:30 PM EDT Reads: 1,765
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Oct. 1, 2016 03:15 PM EDT Reads: 2,527
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Oct. 1, 2016 03:00 PM EDT Reads: 3,068
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 01:30 PM EDT Reads: 871
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Oct. 1, 2016 01:00 PM EDT Reads: 5,191
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 1, 2016 12:30 PM EDT Reads: 3,276
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Oct. 1, 2016 12:30 PM EDT Reads: 657
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Oct. 1, 2016 12:30 PM EDT Reads: 3,128
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 1, 2016 12:30 PM EDT Reads: 5,551