Welcome!

Press Release

Localization World Focuses on Disruptive Innovation

Leading conference brings together international product communication industry in Dublin

"Disruptive Innovation" - this is the overarching theme of the next Localization World, which will be held in Dublin from June 4 through 6, 2014. As the leading conference for international product and business communication, it brings together decision makers, senior communication officers, language services providers and technology providers. Venue is the Convention Centre, where it is supplemented by an exhibition. Experts offer insights into their areas of expertise through application presentations, trend reports and discussions. This will give participants a chance to learn about new ideas on how they can accept the omnipresent changes and benefit from them.

Disruptive Innovations are innovations that displace established technologies, an existing product or existing services. Product and business communication are also affected by this development. "Every year, the notion that outstanding localization of products and services is an important factor to international success, gains more traction. What started in the IT-industry is being welcomed in many other industries, such as foodstuff, travel and automobiles," said Ulrich Henes, founder of the Localization Institute in the U.S.A. and co-host of Localization World. The keynote address of Magnus Lindkvist, trend and future researcher, on June 5, and the keynote panel titled "Keep Calm and Carry On" on June 6, shed light on the reasons.

The program is subdivided into 9 areas, in order to optimally address visitors and their different needs across industries. For example, the track "Advanced Localization Management", is considered the heart of Localization World and provides additional information about trends, processes, technologies and influences that shape the localization world. The content spectrum reaches from core competencies to special slots that provide in-depth information on selected topics.

Shortly after the opening on June 5, Juliet Elliott, Service Owner, Marketing Translation Service at SAP and Hajo von Kracht, Senior Director Marketing Localization at SAP will talk about the efficiency gains in the area of marketing localization. Content efficiency as well as process efficiency are contributing factors. In another presentation, Nataly Kelly, VP Brand Development at Smartling and TAUS founder Jaap van der Meer, will explain how translation technologies have developed from the era of evolution to the era of convergence, in which translations will be embedded in all apps, devices, and screens. The IBM project managers Micky Chiang and Han Sheng Liang lead participants on the way to localization. The following panel discussion on how localization effects the decision making process that leads to a content strategy will conclude the day. The panelists are Rahel Anne Bailie, Director of Intentional Design, Diana Ballard, Sales & Marketing at the Logos Group, Lucie Hyde, Director of the European Content-Teams at eBay, Ann Rockley, Founder and President of The Rockley Group, as well as Buddy Scalera, SVP Multichannel Content Strategy at Ogilvy CommonHealth Worldwide, while Scott Abel, the internationally recognized content strategist, will moderate.


The second day of Localization World features comprehensive presentation of how LinkedIn controls its central translation processes and of suitable tools and platforms to increase performance. Presenters will be Talia Baruch, Senior Manager International Products at LinkedIn and Masha Buka, who has played a major role at the Russian side of the web based social network. Another interesting highlight will be the presentation of Siobhán Harding, senior internationalization program manager at Microsoft. She will show how the software company managed to go from updating 48 language versions every 4 months to 106 language with weekly and in the US uniform publication cycles.

Several round tables and workshops will take place the day prior to the start of the conference. Participants can choose e.g., between a roundtable on Life Sciences Business - that builds on an event from last year, a roundtable on the localization of games, or a workshop that addresses quality management of translations.

For more information and to register, go to www.localizationworld.com

Localization World, Ltd.:
The Localization World is a conference supplemented by an exhibition. They provide compact knowledge about globalization strategies and the localization of products and services. The comprehensive line-up of presentations addresses companies marketing their products internationally or that are looking for suitable solutions to optimize their localization processes, in particular translation and adaption to county-specific characteristics.

More Stories By NeonDrum News

NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost online coverage of your B2B news, help you to punch above your weight in the online channel, and get you seen, heard - and found - by the people that matter.

Latest Stories
Early adopters of IoT viewed it mainly as a different term for machine-to-machine connectivity or M2M. This is understandable since a prerequisite for any IoT solution is the ability to collect and aggregate device data, which is most often presented in a dashboard. The problem is that viewing data in a dashboard requires a human to interpret the results and take manual action, which doesn’t scale to the needs of IoT.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t. Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"C2M is our digital transformation and IoT platform. We've had C2M on the market for almost three years now and it has a comprehensive set of functionalities that it brings to the market," explained Mahesh Ramu, Vice President, IoT Strategy and Operations at Plasma, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, outlined ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and sto...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...