Welcome!

News Feed Item

Postmedia Unveils the Reimagined Ottawa Citizen

Postmedia Network Inc. (“Postmedia”) today announced the launch of the new Ottawa Citizen, the first step toward the reimagination of all Postmedia products. The new print, web, tablet, and smartphone versions of the Ottawa Citizen that hit the streets and mobile devices of the nation’s capital this morning will redefine the way news is produced, presented, consumed and monetized across all Postmedia brands. “Canadians of different demographics, backgrounds and interests told us that depending on when, where and on which device they’re consuming content, they want different stories, told and presented in fundamentally different ways,” said Wayne Parrish, Chief Operating Officer. We listened and are launching four new fully-differentiated products across our four platforms of print, web, smartphone and tablet.”

“Our strategy aims to attract new readers and engage current readers more deeply. It will create opportunities for advertisers to target and engage with their customers more effectively,” said Paul Godfrey, President and CEO. “The roll-out across the majority of our Postmedia brands will take place over the next 12 to 15 months. This is a very exciting day for us.”

Extensive research conducted by Postmedia clearly demonstrated that Canadians no longer rely on a single platform to satisfy their desire for their daily fix of what’s going on in the world around them; they consume different information at different times using different platforms, with younger Canadians heavily favoring the smartphone. The research supported Postmedia’s own internal metrics, which show the migration of its digital audience has accelerated in the past 18 months to the point that two-thirds of total traffic is now accessed via mobile devices, either smartphone or tablet.

Enabling the company’s new four-platform strategy is its ‘One Newsroom’ strategy that harnesses the power of Postmedia’s 800 journalists across the country. It allows each Postmedia local brand to focus exclusively on producing the best local news and information while a central hub creates the best national and international content for the entire network.

Unifying the four new Ottawa Citizen products will be a new, holistic brand design that is rooted in the concept of designing from the “smallest canvas out,” in the words of globally-renowned print and digital design guru Mario Garcia, who worked on the project. The design will be echoed in the rollout of products to seven other Postmedia titles, as will the new masthead and brand design for each individual newspaper and for Postmedia itself, created by Tyler Brule and his London-based Winkreative agency.

Each of the four new products is unique and utilizes the distinct characteristics of each platform to play its own role in developing and conveying the most compelling stories of each day.

  • The newspaper features insights and analysis for an informed and passionate morning audience. It offers deep engagement with Postmedia’s best journalism. New, colour-coded sections provide easy navigation.
  • The responsive-designed websites comprise the “digital hub”, always on and always up-to-date, designed for search-driven audiences with breaking news, features, columnists, opinion, video, audio, interactive media, archives, blogs, special sections and social media.
  • The smartphone app is the local, always-on product designed for the skimming, sharing, mobile audience, with links to the web for non-local news. It speaks in its own, distinct voice, and is created 18 hours a day for the small screen and audiences on the go. Think of it as micro- blogging meets talk radio. Available through iTunes for iOS and Google Play for Android.
  • The new 6 p.m. news and current affairs tablet magazine is a feature-driven, animated, vibrant approach to storytelling. It illuminates, illustrates and expands on the news of the day through an interactive story format. Delivered through Apple Newsstand.

About Postmedia Network Inc.

Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...