|By Business Wire||
|May 20, 2014 06:02 AM EDT||
Postmedia Network Inc. (“Postmedia”) today announced the launch of the new Ottawa Citizen, the first step toward the reimagination of all Postmedia products. The new print, web, tablet, and smartphone versions of the Ottawa Citizen that hit the streets and mobile devices of the nation’s capital this morning will redefine the way news is produced, presented, consumed and monetized across all Postmedia brands. “Canadians of different demographics, backgrounds and interests told us that depending on when, where and on which device they’re consuming content, they want different stories, told and presented in fundamentally different ways,” said Wayne Parrish, Chief Operating Officer. We listened and are launching four new fully-differentiated products across our four platforms of print, web, smartphone and tablet.”
“Our strategy aims to attract new readers and engage current readers more deeply. It will create opportunities for advertisers to target and engage with their customers more effectively,” said Paul Godfrey, President and CEO. “The roll-out across the majority of our Postmedia brands will take place over the next 12 to 15 months. This is a very exciting day for us.”
Extensive research conducted by Postmedia clearly demonstrated that Canadians no longer rely on a single platform to satisfy their desire for their daily fix of what’s going on in the world around them; they consume different information at different times using different platforms, with younger Canadians heavily favoring the smartphone. The research supported Postmedia’s own internal metrics, which show the migration of its digital audience has accelerated in the past 18 months to the point that two-thirds of total traffic is now accessed via mobile devices, either smartphone or tablet.
Enabling the company’s new four-platform strategy is its ‘One Newsroom’ strategy that harnesses the power of Postmedia’s 800 journalists across the country. It allows each Postmedia local brand to focus exclusively on producing the best local news and information while a central hub creates the best national and international content for the entire network.
Unifying the four new Ottawa Citizen products will be a new, holistic brand design that is rooted in the concept of designing from the “smallest canvas out,” in the words of globally-renowned print and digital design guru Mario Garcia, who worked on the project. The design will be echoed in the rollout of products to seven other Postmedia titles, as will the new masthead and brand design for each individual newspaper and for Postmedia itself, created by Tyler Brule and his London-based Winkreative agency.
Each of the four new products is unique and utilizes the distinct characteristics of each platform to play its own role in developing and conveying the most compelling stories of each day.
- The newspaper features insights and analysis for an informed and passionate morning audience. It offers deep engagement with Postmedia’s best journalism. New, colour-coded sections provide easy navigation.
- The responsive-designed websites comprise the “digital hub”, always on and always up-to-date, designed for search-driven audiences with breaking news, features, columnists, opinion, video, audio, interactive media, archives, blogs, special sections and social media.
- The smartphone app is the local, always-on product designed for the skimming, sharing, mobile audience, with links to the web for non-local news. It speaks in its own, distinct voice, and is created 18 hours a day for the small screen and audiences on the go. Think of it as micro- blogging meets talk radio. Available through iTunes for iOS and Google Play for Android.
- The new 6 p.m. news and current affairs tablet magazine is a feature-driven, animated, vibrant approach to storytelling. It illuminates, illustrates and expands on the news of the day through an interactive story format. Delivered through Apple Newsstand.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Feb. 20, 2017 11:30 AM EST Reads: 1,719
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Feb. 20, 2017 11:30 AM EST Reads: 329
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Feb. 20, 2017 11:30 AM EST Reads: 1,781
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Feb. 20, 2017 11:30 AM EST Reads: 223
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 20, 2017 11:15 AM EST Reads: 959
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
Feb. 20, 2017 11:15 AM EST Reads: 7,860
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Feb. 20, 2017 11:00 AM EST Reads: 841
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Feb. 20, 2017 10:45 AM EST Reads: 807
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Feb. 20, 2017 10:45 AM EST Reads: 5,979
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 20, 2017 10:15 AM EST Reads: 265
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
Feb. 20, 2017 10:15 AM EST Reads: 891
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
Feb. 20, 2017 09:30 AM EST Reads: 1,181
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Feb. 20, 2017 09:30 AM EST Reads: 172
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Feb. 20, 2017 09:15 AM EST Reads: 363
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
Feb. 20, 2017 09:00 AM EST Reads: 1,198