Welcome!

News Feed Item

Mag+ Adds PetSmart to Client List as Demand for Corporate Content Apps Explodes

Mag+, the pioneer in publishing platforms for mobile content apps, powered the first ever magazine on the iPad in 2010. Four years and thousands of apps later, corporate publishing now accounts for nearly 80 percent of the clients on the Mag+ platform. Mag+ just added North America’s leading specialty pet retailer, PetSmart, to its list of corporate clients developing custom apps with the Mag+ platform. PetSmart joins Mag+ global brand clients such as Unilever, Maserati and numerous creative agencies choosing Mag+ to create engaging apps for employees, clients and prospects.

PetSmart hired leading custom content agency McMurry/TMG to design an interactive event guide for its recent Field Leadership Meeting. The agency chose Mag+ because it is robust and flexible.

Scott Bolgiano, manager of digital magazines and production technology with McMurry/TMG, says, “Because Mag+ supports HTML so seamlessly, we were able to create and integrate simple and effective note-taking tools for conference participants that allowed them to record—via both keyboard and stylus—their impressions of the event, and email those notes for archiving. The event was a major success, in large part because of the ease-of-use and functionality of the app we developed with Mag+.”

Mag+ customers create product catalogs, sales presentation apps, event guides and employee communication apps. For example, digital design agency CGI Interactive helped Merchant Warehouse, a leading provider of payment technologies, create an enterprise application for both iOS and Android tablets to explain a complicated product simply to potential customers.

“Over the past two years, CGI has seen an increasing demand for tablet-based presentations,” said David Kelleher, president of CGI Interactive. “Our enterprise clients are looking for a presentation app that is easy to deploy, easy to update and budget friendly. Mag+ allows us to offer this complete solution while enabling sales teams to present a visually engaging, cohesive experience that combines custom HTML, interactivity and graphics.”

Corporate Apps in Action

There are unlimited ways to use mobile apps to power your business content. Here are just a few examples of where Mag+ clients have seen success using apps.

Product guides and m-commerce: Apps allow product guides to come to life, with interactive detail and built-in commerce. Famous Footwear’s Stylezine allows customers to browse and purchase from among 1,000 shoes. Maserati and Volvo FH both used apps to create stunning sales brochures their reps want to use. San Jamar Restaurant Solutions’ product guide, created by Anthologie Works, shows its products at work.

Corporate Communications: Apps give companies a high-quality way to build brand affinity. This iPad edition of Unilever’s Social Responsibility Report, built by the local Unilever office in Athens, is beautiful, functional and saved printing costs.

Member or Customer Newsletters: App-based newsletters drive deeper audience engagement at a fraction of the cost of print. The National Association of Real Estate Investment Managers created a gorgeous interactive digital newsletter that is privately distributed to members’ iPads.

To join these and hundreds of other companies powering their mobile future with Mag+, visit Magplus.com or contact a Mag+ sales team member today.

About Mag+

Mag+ is a complete ecosystem for creating and distributing content to apps on the more than 1 billion mobile devices in the world. Mag+ apps are content hubs that engage users and keep them coming back. We give you tools for creating and delivering designed, touchscreen-native documents, news items, real-time notifications, in-app messages and web content.

Mag+ pioneered touchscreen publishing on the first iPad and remains the fastest, most efficient platform for creating content apps, whether using our white-label app with no coding necessary or doing custom development on top of our Mag+ App SDK. Mag+ Studios also offers consulting and creative services to help your company get optimum ROI in the app ecosystem.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.