Welcome!

News Feed Item

Mag+ Adds PetSmart to Client List as Demand for Corporate Content Apps Explodes

Mag+, the pioneer in publishing platforms for mobile content apps, powered the first ever magazine on the iPad in 2010. Four years and thousands of apps later, corporate publishing now accounts for nearly 80 percent of the clients on the Mag+ platform. Mag+ just added North America’s leading specialty pet retailer, PetSmart, to its list of corporate clients developing custom apps with the Mag+ platform. PetSmart joins Mag+ global brand clients such as Unilever, Maserati and numerous creative agencies choosing Mag+ to create engaging apps for employees, clients and prospects.

PetSmart hired leading custom content agency McMurry/TMG to design an interactive event guide for its recent Field Leadership Meeting. The agency chose Mag+ because it is robust and flexible.

Scott Bolgiano, manager of digital magazines and production technology with McMurry/TMG, says, “Because Mag+ supports HTML so seamlessly, we were able to create and integrate simple and effective note-taking tools for conference participants that allowed them to record—via both keyboard and stylus—their impressions of the event, and email those notes for archiving. The event was a major success, in large part because of the ease-of-use and functionality of the app we developed with Mag+.”

Mag+ customers create product catalogs, sales presentation apps, event guides and employee communication apps. For example, digital design agency CGI Interactive helped Merchant Warehouse, a leading provider of payment technologies, create an enterprise application for both iOS and Android tablets to explain a complicated product simply to potential customers.

“Over the past two years, CGI has seen an increasing demand for tablet-based presentations,” said David Kelleher, president of CGI Interactive. “Our enterprise clients are looking for a presentation app that is easy to deploy, easy to update and budget friendly. Mag+ allows us to offer this complete solution while enabling sales teams to present a visually engaging, cohesive experience that combines custom HTML, interactivity and graphics.”

Corporate Apps in Action

There are unlimited ways to use mobile apps to power your business content. Here are just a few examples of where Mag+ clients have seen success using apps.

Product guides and m-commerce: Apps allow product guides to come to life, with interactive detail and built-in commerce. Famous Footwear’s Stylezine allows customers to browse and purchase from among 1,000 shoes. Maserati and Volvo FH both used apps to create stunning sales brochures their reps want to use. San Jamar Restaurant Solutions’ product guide, created by Anthologie Works, shows its products at work.

Corporate Communications: Apps give companies a high-quality way to build brand affinity. This iPad edition of Unilever’s Social Responsibility Report, built by the local Unilever office in Athens, is beautiful, functional and saved printing costs.

Member or Customer Newsletters: App-based newsletters drive deeper audience engagement at a fraction of the cost of print. The National Association of Real Estate Investment Managers created a gorgeous interactive digital newsletter that is privately distributed to members’ iPads.

To join these and hundreds of other companies powering their mobile future with Mag+, visit Magplus.com or contact a Mag+ sales team member today.

About Mag+

Mag+ is a complete ecosystem for creating and distributing content to apps on the more than 1 billion mobile devices in the world. Mag+ apps are content hubs that engage users and keep them coming back. We give you tools for creating and delivering designed, touchscreen-native documents, news items, real-time notifications, in-app messages and web content.

Mag+ pioneered touchscreen publishing on the first iPad and remains the fastest, most efficient platform for creating content apps, whether using our white-label app with no coding necessary or doing custom development on top of our Mag+ App SDK. Mag+ Studios also offers consulting and creative services to help your company get optimum ROI in the app ecosystem.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, drew together recent research and lessons learned from emerging and established compa...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Phil Hombledal, Solution Architect at CollabNet, discussed how customers are able to achieve a level of transparency that e...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...