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Mag+ Adds PetSmart to Client List as Demand for Corporate Content Apps Explodes
|By Business Wire
|May 20, 2014 07:07 AM EDT
Mag+, the pioneer in publishing platforms for mobile content apps,
powered the first ever magazine on the iPad in 2010. Four years and
thousands of apps later, corporate publishing now accounts for nearly 80
percent of the clients on the Mag+ platform. Mag+ just added North
America’s leading specialty pet retailer, PetSmart, to its list of
corporate clients developing custom apps with the Mag+ platform.
PetSmart joins Mag+ global brand clients such as Unilever, Maserati and
numerous creative agencies choosing Mag+ to create engaging apps for
employees, clients and prospects.
PetSmart hired leading custom content agency McMurry/TMG to design an
interactive event guide for its recent Field Leadership Meeting. The
agency chose Mag+ because it is robust and flexible.
Scott Bolgiano, manager of digital magazines and production technology
with McMurry/TMG, says, “Because Mag+ supports HTML so seamlessly, we
were able to create and integrate simple and effective note-taking tools
for conference participants that allowed them to record—via both
keyboard and stylus—their impressions of the event, and email those
notes for archiving. The event was a major success, in large part
because of the ease-of-use and functionality of the app we developed
Mag+ customers create product catalogs, sales presentation apps, event
guides and employee communication apps. For example, digital design
agency CGI Interactive helped Merchant
Warehouse, a leading provider of payment technologies, create an
enterprise application for both iOS and Android tablets to explain a
complicated product simply to potential customers.
“Over the past two years, CGI has seen an increasing demand for
tablet-based presentations,” said David Kelleher, president of CGI
Interactive. “Our enterprise clients are looking for a presentation app
that is easy to deploy, easy to update and budget friendly. Mag+ allows
us to offer this complete solution while enabling sales teams to present
a visually engaging, cohesive experience that combines custom HTML,
interactivity and graphics.”
Corporate Apps in Action
There are unlimited ways to use mobile apps to power your business
content. Here are just a few examples of where Mag+ clients have seen
success using apps.
Product guides and m-commerce: Apps allow product guides to come
to life, with interactive detail and built-in commerce. Famous
Footwear’s Stylezine allows customers
to browse and purchase from among 1,000 shoes. Maserati
FH both used apps to create stunning sales brochures their reps want
to use. San Jamar Restaurant Solutions’
product guide, created by Anthologie Works, shows its products at
Corporate Communications: Apps give companies a high-quality way
to build brand affinity. This iPad edition of Unilever’s
Social Responsibility Report, built by the local Unilever office in
Athens, is beautiful, functional and saved printing costs.
Member or Customer Newsletters: App-based newsletters drive
deeper audience engagement at a fraction of the cost of print. The National
Association of Real Estate Investment Managers created a gorgeous interactive
digital newsletter that is privately distributed to members’ iPads.
To join these and hundreds of other companies powering their mobile
future with Mag+, visit Magplus.com
or contact a Mag+ sales team member today.
Mag+ is a complete ecosystem for creating and distributing content to
apps on the more than 1 billion mobile devices in the world. Mag+ apps
are content hubs that engage users and keep them coming back. We give
you tools for creating and delivering designed, touchscreen-native
documents, news items, real-time notifications, in-app messages and web
Mag+ pioneered touchscreen publishing on the first iPad and remains the
fastest, most efficient platform for creating content apps, whether
using our white-label app with no coding necessary or doing custom
development on top of our Mag+ App SDK. Mag+ Studios also offers
consulting and creative services to help your company get optimum ROI in
the app ecosystem.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140520005164/en/
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