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Flintfox Appoints Industry Veteran to Head Fast-Growing Trade Relationship Management (TRM) Division
|By Business Wire
|May 20, 2014 10:03 AM EDT
Flintfox International, a leading global provider of advanced trade
relationship and trade
promotion management software solutions and services, today
announced the appointment of industry veteran LeTicia S. Hallstead. Ms.
Hallstead is a highly experienced business strategy executive, and joins
Flintfox as the company’s new Vice President of Business Development for
Relationship Management (TRM) division.
Ms. Hallstead has more than 25 years of experience in software and
professional services solutions sales, sales management and business
strategy development. She comes to Flintfox from leading pharmaceutical
brand support company, Triplefin, where she was responsible for
strategic business development, marketing, and implementation.
Prior to Triplefin, Ms. Hallstead held senior executive sales roles with
technology industry leaders including i2 Technologies; Dun & Bradstreet;
Baan (now Infor); Software AG; and Computer Associates. Throughout her
career, she has consistently demonstrated a client-centric focus
resulting in delighted clients and increased sales and profitability.
“LeTicia brings a wealth of experience to Flintfox, not only in solution
and enterprise software sales, but also a deep understanding of supply
chain and business strategy. Equally as important, her singular focus on
delivering outstanding client satisfaction is a stellar match with
Flintfox’s corporate culture of ‘bending over backwards’ to ensure our
clients’ success. We’re delighted to have LeTicia join our team leading
the Trade Relationship Management (TRM) division,” says Flintfox CEO,
Ridgway says Ms. Hallstead’s appointment will help the company continue
to capitalize on the recent launch of its highly successful integrated
Trade Relationship Management (TRM) solution –- “TPM for Microsoft
“The release of Flintfox TPM for Microsoft Dynamics CRM has really been
an industry game changer. We’ve long been leaders in providing Trade
Promotion Management solutions that integrate with the wide range of ERP
system our customers are using,” Ridgway says. “Now, forward thinking
companies are looking for a broader solution than just TPM. They need to
be able to conduct full revenue
management -- and they want do it from within their CRM system as
part of their normal workflow processes.”
Ridgway says a true Trade Relationship Management (TRM) solution
provides an integrated, closed-loop Trade Promotions Management and CRM
sales ecosystem that combines trade fund, promotion and relationship
management and allows companies to manage their revenue processes from
“That’s what Flintfox has delivered with the Flintfox TRM for Microsoft
CRM solution. And we’ve had huge interest from the market since we
Ms. Hallstead says she joined Flintfox because she can see the power of
the TRM solution Flintfox offers to clients.
“The Flintfox TRM solution is designed to help companies manage every
aspect of the Trade Spend function of their business, enabling maximum
return on Trade Promotion dollars. It allows clients to manage trade
promotions more profitably and make smarter decisions about trade
spending options before commitment. Even better, they can conduct this
analysis right from within the Microsoft CRM system and Outlook that
many of us already work in daily.”
“The market is evolving and Flintfox is definitely ahead of the curve,”
Ms. Hallstead says. “I’m really excited about the potential this
innovative TRM for CRM solution brings. Based on the warm response we’ve
received from those clients and prospects who have seen this unique,
ERP-agnostic solution, my team and I are looking forward to helping our
clients further explore the difference that the Flintfox TRM solution
will make to the profitability of their businesses.”
Flintfox is a global provider of trade relationship and trade promotion
management solutions. Founded in 1988, Flintfox has evolved from a
specialist trade promotions vendor to a global Microsoft Dynamics
partner offering a full suite of revenue management solutions.
Flintfox has over 25 years of experience in delivering effective TPM
solutions to manage the most challenging pricing, trade promotions,
rebate and accrual activity across the consumer and durable goods
industries. Now, Flintfox, in partnership with Microsoft Dynamic CRM,
offers a world class, ERP-agnostic, integrated trade relationship
management solution designed specifically for the consumer goods
For more information, visit www.flintfox.com
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