|By Marketwired .||
|May 20, 2014 10:45 AM EDT||
BALTIMORE, MD -- (Marketwired) -- 05/20/14 -- Harvey & Daughters, a top brand activation agency, today announced it officially changed the firm's name to Harvey. The change is part of a planned evolution to respond to the shifting shopper marketing landscape. The new name honors the firm's legacy working with brands like COVERGIRL and McCormick while also opening new opportunities to engage with consumers who shop in a non-linear fashion.
Once considered a relatively tactical and straightforward part of the marketing mix, retail brand activation in today's complicated, multi-faceted buying environment is now among the fastest growing and most desirable disciplines. Over the past two years, Harvey more than doubled its staff to nearly 40 people. The company's revenue increased by 33 percent in 2012 and by nearly 50 percent in 2013 due to the agency's expanded strategic and digital capabilities.
"Our three decade history in shopper marketing and the recent expansion of our team positions us well for a new reality where the consumer accesses a brand through multiple channels," said Kathy Harvey, president of Harvey. "We've always stayed one step ahead of the retail curve and it's incredibly exciting to see our category recognized as one of the biggest opportunities in building customer value."
In addition to its core services, such as package design and in-store marketing, Harvey makes shopping rewarding and seamless for consumers shopping for products on shelves, on premise and online through digital brand strategy, shopper research (in person and online), interactive, social media engagement, mobile and video content.
Among Harvey's long-tenured clients are COVERGIRL, Manischewitz, McCormick, Phillips Seafood, Goetze's Candy and H&S Bakeries. More recent wins include Glory Days Grill and Flying Dog Brewery. Additionally, Harvey partners with every major retailer in the grocery, drugstore, warehouse, and home improvement categories and helps clients influence these retailers.
"The explosion of online, mobile and e-commerce in addition to brick and mortar stores makes it more important than ever to deliver a consistent brand experience," said Diane Lonsdale, senior vice president of Harvey. "As the buying process has gotten more complex, we've become increasingly strategic and more focused on digital to develop programs that deliver results."
Harvey is an award-winning, Baltimore-based, brand activation agency that engages consumers as they shop. For nearly 30 years, Harvey (formerly Harvey & Daughters) has taken a holistic approach to shopper marketing. Today Harvey bridges its in-store shopper heritage into the digital environment, creating one seamless omnichannel brand experience for the customer. Leading brands, including COVERGIRL, McCormick, and Manischewitz trust the agency to deliver programs that drive results. The firm is on track to become the largest brand activation agency in the mid Atlantic. The Baltimore Business Journal has recognized Harvey as one of the fastest-growing woman-owned businesses in Baltimore and one of the fastest-growing private companies in Greater Baltimore. For more, visit us online, on Facebook, or call 410-771-5566.
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