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Gaming Standards Association (GSA) Welcomes Sega Sammy Creation, Inc. as New Platinum Member

LAS VEGAS, NV -- (Marketwired) -- 05/20/14 -- The Gaming Standards Association (GSA) is welcoming Japan-based Sega Sammy Creation, Inc. as our organization's newest Platinum Member. Sega Sammy Creation, Inc.'s entertainment products encompass many aspects of the gaming industry, and, along with GSA's other international members, the company will play a key role in creating and maintaining the standards that drive the gaming industry.

"We are extremely pleased to join the Gaming Standards Association. We have unique insight and experience from our time developing entertainment that we believe can be of great value to the evolution of standards in the gaming industry. Sega Sammy Creation's goal is to create new, exciting, and entertaining games that will capture the imagination of players everywhere, and together with GSA's long history of leading both innovation and standardization, we believe that we can help the entire industry grow as a whole," said Hisao Oguchi, CEO of Sega Sammy Creation, Inc.

GSA President Peter DeRaedt said, "It is the international diversity of our members that brings wider acceptance and perspective on the standards. We are very pleased to welcome Sega Sammy Creation, Inc. to the growing ranks of GSA's international membership.

GSA offers a range of membership levels to suit any company's budget and business interests. For more information on the many benefits of membership, please visit GSA's website at

About Sega Sammy Creation, Inc.: SEGA SAMMY GROUP is a comprehensive entertainment entity that provides people all over the world with various forms of entertainment, such as pachislot and pachinko, games, animation and toys. SEGA SAMMY CREATION is a gaming machine manufacturer that utilizes its wealth of creativity, entertainment experience and technology to produce products that offer new and exciting experiences. With these products we look to surpass anything seen thus far and breathe new life into the global gaming market.

About the Gaming Standards Association (GSA): The Gaming Standards Association (GSA) is an international trade association that creates benefits for gaming manufacturers, suppliers, operators and regulators. We facilitate the identification, definition, development, promotion and implementation of standards to enable interoperability, innovation, education and communication for the benefit of the entire industry.

Established in 1998, GSA's members represent a wide cross section of the global gaming industry.

Global Gaming Business Magazine named GSA's Game to System (G2S) Protocol the "Best Productivity-Enhancement Technology." Casino Journal magazine named it one of the "Top 3 Most Innovative Products" and Casino Enterprise Management put it on the list of "Top 10 Slot Floor Technologies."

Platinum members include: Alberta Gaming & Liquor Commission; Aristocrat Technologies Inc.; Bally Technologies, Inc. (BYI); GTECH; International Game Technology (IGT); Konami Gaming Inc.; Ontario Lottery and Gaming Corporation; Playtech, (PTEC.L), Scientific Games International (SGMS), and Sega Sammy Creation, Inc.

Other members include: 3M; Ainsworth Game Technology Inc.; American Gaming Systems; APOLLO GAMES; Appolonia; Atlantic Lottery Corporation; Austrian Gaming Industries GmbH; BMM Testlabs; British Columbia Lottery Corporation (BCLC); Casinos Austria; ComTrade Gaming; Crane Payment Innovations; European Casino Association; FortuNet, Inc. (FTNT); Four Winds Interactive; FutureLogic, Inc.; Gamblit Gaming, LLC; Gaming Laboratories International, Inc. (GLI); Gaming Technologies Association; Gauselman GmbH; Grand Vision Gaming; Intralot S.A. (INLr.AT); Inspired Gaming Group Ltd.; Interblock-USA; Isle of Capri Casinos, Inc. (ISLE); JCM Global; Jumbo Technology Co. Ltd; Loto-Québec; Macao Polytechnic Institute; Manitoba Liquor & Lotteries; Maxgaming; Multimedia Games (MGAM); Multi-State Lottery Association; Nanoptix, Inc.; Nidec Sankyo Corporation; NRT Technology Corporation; Oregon Lottery; Ortiz Machine Company, LLC; Penn National Gaming, Inc. (PENN); Radical Blue Gaming; RAY; Seminole Tribe of Florida; Techlink Entertainment International Ltd.; Transact Technologies Incorporated (TACT); U1 Gaming; UNLV International Gaming Institute; Video Gaming Technologies, Inc.; Western Canada Lottery Corporation.

For more information, visit and join GSA on Facebook, LinkedIn, and Twitter.

Peter DeRaedt
Gaming Standards Association
Tel: +1 (775) 846-4422
E-mail: Email Contact

Paul Speirs-Hernandez
Steinbeck Communications
+1 (702) 413-4278
Email Contact

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