Welcome!

News Feed Item

Pethealth Releases Top Line and Aggregate Findings On Pet Specialty Purchasing Behavior among New Pet Adopters

Survey results illustrate post-adoption decisions regarding traditional and online retail pet specialty purchases

OAKVILLE, ONTARIO -- (Marketwired) -- 05/20/14 -- Pethealth Inc. ("Pethealth" or the "Company") (TSX:PTZ) is pleased to announce the publication of aggregate results for its latest survey of new cat and dog adopters - the Company's fifth such special research report and its third focusing on pet food and pet supplies purchasing behavior of new pet adopters.

The purpose of the survey was to: (a) gain insight into adopter purchasing behavior as it relates to pet food and pet supplies; (b) determine the difference in purchasing behavior between those who adopt a pet from an animal welfare organization (AWO) and those who adopt a pet from the same organizations satellite location within a pet specialty retailer; (c) determine if shelter pet food programs, which feature the distribution of free bags of food or coupons to new adopters, create loyalty among adopters for those brands; (d) whether AWOs or pet specialty retailers have a greater impact on that brand's loyalty; and (e) to determine the degree to which pet adopters purchase pet food and supplies online and if social media influences their purchasing behavior.

Surveys were received by over 216,000 new pet adopters across the United States, of which over 8,797 completed the survey. Survey respondents included new adopters of dogs and cats during the 13 month period between March 1, 2013 and March 31, 2014. The size and scope of the survey was made possible through the Company's position as the leading aggregator of pet adopter and animal welfare organization data. Data is aggregated through the Company's industry leading animal management application PetPoint, now licensed by over 2,000 AWOs in the United States and Canada. In 2013 alone, over 2,400,000 animal intakes and over 1,000,000 pet adoptions were completed by AWOs licensing PetPoint.

Survey respondents from the March 1, 2013 - March 31, 2014 period were segmented into eight data sets:


1.  Those that adopted from a PetPoint licensed AWO that also conducts
    adoptions in a PetSmart® (exclusively) location(s) but where the
    adoption was completed in the shelter's own primary or secondary
    facility; 
2.  Those that adopted from the same AWO but where the adoption was
    completed in their satellite location inside a PetSmart store; 
3.  Those that adopted from a PetPoint licensed AWO that also conducts
    adoptions in Petco® (exclusively) location(s) but where the adoption
    was completed in the shelter's own primary or secondary facility; 
4.  Those that adopted from that same shelter but where the adoption was
    completed at the satellite location in a Petco store; 
5.  Those that adopted from a PetPoint licensed AWO that conducts adoptions
    in both Petco and PetSmart stores but where the adoption was completed
    in their own shelter or their own secondary facility; 
6.  Those that adopted from the same PetPoint licensed AWO but where the
    adoption was completed in a PetSmart store; 
7.  Those that adopted from the same PetPoint licensed AWO but where the
    adoption was completed in a Petco store; 
8.  Those that adopted from a PetPoint licensed AWO that does not conduct
    adoptions in a PetSmart or Petco location(s) but where the adoption was
    completed in the shelter's own primary or secondary location. 

The demographic profile of respondents was; nearly 80% female; nearly 75% are between 18 and 54 years of age; over 50% have a post-secondary degree; nearly 42% have a household income greater than $60,000.

Key results from this year's survey include (with last year's results if applicable in brackets):


--  Over 88% of animal adoptions took place in AWOs, up 6.8%. Adoptions in
    the two main sources of satellite locations for AWOs (PetSmart and Petco
    stores) were 11.2% (16.8%) of the total. 
--  At the point of adoption, 40% (33%) of adopters were provided with a bag
    of complimentary pet food. 
--  Of those receiving complimentary bags of pet food, Hill's® Science
    Diet® remained the leader at 44% (45%). 
--  Food most commonly purchased post adoption included Purina® Pro
    Plan® or Purina ONE® at 22.2% (16.7%); Hill's Science Diet was
    second at 10.9% (11.8%) and Blue Buffalo third at 9.4% (9.4%). 
--  Of those receiving complimentary bags of pet food, 5.1% (5.2%) were
    subsequently contacted by the pet food company. 
--  69% (78%) of respondents indicate that they now purchase a brand of pet
    food different from what they were provided at point of adoption. 
--  PetSmart, at 49%, remains the most popular location for adopters to
    purchase pet supplies; Wal-Mart was second at 34.3% and Petco third at
    31.4%, respondents could select more than one retailer.  
--  Almost half, 45.9%, say they would switch from purchasing their
    preferred brand of food at a pet specialty retailer if it was available
    at their local mass retail grocer. Of those seeking natural/organic
    food, 48.9% said they would also switch, with 22.4% indicating that they
    would continue to purchase at the pet specialty retailer (e.g. Petco,
    PetSmart, Pet Valu(TM)). 
--  For online shopping, the most common responses for how an adopter learns
    about a pet supply website were internet search engine and word of
    mouth. When asked to compare online media advertising vs. TV
    advertising, about 30% of adopters say online advertising has a greater
    impact on their purchase behavior than TV. 
--  When asked which websites they have purchased pet food and pet supplies
    from, adopters of pet food or supplies chose all that applied.
    Amazon.com® ranked number one at 56.7% (39.6%), 1-800-PetMeds®
    second at 23.6% (20.7%), Petco third at 22.5% (22.5%), Drs. Foster &
    Smith® fourth at 21.0% (n/a), PetSmart.com fifth at 20.8% (25.0%) and
    ThePetangoStore.com sixth at 11.7% (13.3%). 
--  When asked which online retailer they most frequently purchased pet food
    and pet supplies from, responding adopters placed Amazon.com first with
    37.8% (28.4%), Petco.com second with 8.5% (11.0%), 1-800-PetMeds third
    with 8.4% (9.9%), Drs. Foster & Smith fourth with 7.8% (n/a), and
    PetSmart fifth with 6.9% (13.0%). 
--  12.5% of respondents indicated that they had difficulty locating their
    desired brand of food at PetSmart or Petco. For those adopters who had
    difficulty locating their desired brand, 27.5% purchased at a small pet
    specialty retail location while 10% purchased online. 
--  Shipping charges remain the major impediment to pet adopters purchasing
    online with 40.2% respondents selecting shipping costs as one of the
    main reasons they chose not to buy online. 
--  Of pet food purchases made online, Hill's Science Diet ranked number one
    at 13.1% (9.1%). Blue Buffalo ranked second with 11.3% (9.6%). 

"While this year's report continued many of the trends seen in the last two year's, there were some surprises," said Mark Warren, President and CEO of Pethealth Inc. "Most notable were: nearly half of the respondents indicated that they would be inclined to purchase natural or organic pet food in their favorite mass retail grocer; Amazon's share of online pet retail purchasing increased significantly with PetSmart suffering the largest decline of the major retailers; and that Purina appears to be holding share amongst adopters while Hill's share continues to erode despite the fact that the provision of free food at the point of adoption increased from last year. Finally, we are encouraged by the 18% increase in respondents who indicated that they purchased pet food and pet supplies from their shelter at the time of adoption."

The aggregated results of the April 2014 New Adopter Survey on Pet Specialty Retail, together with previous survey results, are published free of charge and can be found at www.petpoint.com. For those wishing to have survey results segmented by the seven surveyed groups (data sets), these can be purchased by contacting the Company at 1-877-738-4584, ext. 236.

In addition to this survey and other published special reports, the Company issues the 'PetPoint Report', regarded as the definitive source for data and trends in animal welfare amongst investment firms and leading industry analysts, on the third Monday of each month.

About Pethealth Inc.

Pethealth is North America's second largest provider of medical insurance for dogs and cats to pet owners, operating in the United States, Canada and the United Kingdom. In addition, the Company is the leading provider of management software to North American animal welfare organizations through its cloud-based application and is the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, 24PetWatch, Pet Protect, Petpals Direct, PetPoint, Petango.com and ThePetangoStore.com.

To find out more about Pethealth, please visit us at www.pethealthinc.com.

Contacts:
Pethealth Inc.
Mark Warren
President and Chief Executive Officer
(905) 842-2615

Pethealth Inc.
Glen Tennison
Chief Financial Officer
(905) 842-2615

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
With over 720 million Internet users and 40–50% CAGR, the Chinese Cloud Computing market has been booming. When talking about cloud computing, what are the Chinese users of cloud thinking about? What is the most powerful force that can push them to make the buying decision? How to tap into them? In his session at 18th Cloud Expo, Yu Hao, CEO and co-founder of SpeedyCloud, answered these questions and discussed the results of SpeedyCloud’s survey.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?