|By Marketwired .||
|May 20, 2014 11:01 AM EDT||
OAKVILLE, ONTARIO -- (Marketwired) -- 05/20/14 -- Pethealth Inc. ("Pethealth" or the "Company") (TSX: PTZ) is pleased to announce the publication of aggregate results for its latest survey of new cat and dog adopters - the Company's fifth such special research report and its third focusing on pet food and pet supplies purchasing behavior of new pet adopters.
The purpose of the survey was to: (a) gain insight into adopter purchasing behavior as it relates to pet food and pet supplies; (b) determine the difference in purchasing behavior between those who adopt a pet from an animal welfare organization (AWO) and those who adopt a pet from the same organizations satellite location within a pet specialty retailer; (c) determine if shelter pet food programs, which feature the distribution of free bags of food or coupons to new adopters, create loyalty among adopters for those brands; (d) whether AWOs or pet specialty retailers have a greater impact on that brand's loyalty; and (e) to determine the degree to which pet adopters purchase pet food and supplies online and if social media influences their purchasing behavior.
Surveys were received by over 216,000 new pet adopters across the United States, of which over 8,797 completed the survey. Survey respondents included new adopters of dogs and cats during the 13 month period between March 1, 2013 and March 31, 2014. The size and scope of the survey was made possible through the Company's position as the leading aggregator of pet adopter and animal welfare organization data. Data is aggregated through the Company's industry leading animal management application PetPoint, now licensed by over 2,000 AWOs in the United States and Canada. In 2013 alone, over 2,400,000 animal intakes and over 1,000,000 pet adoptions were completed by AWOs licensing PetPoint.
Survey respondents from the March 1, 2013 - March 31, 2014 period were segmented into eight data sets:
1. Those that adopted from a PetPoint licensed AWO that also conducts adoptions in a PetSmart® (exclusively) location(s) but where the adoption was completed in the shelter's own primary or secondary facility; 2. Those that adopted from the same AWO but where the adoption was completed in their satellite location inside a PetSmart store; 3. Those that adopted from a PetPoint licensed AWO that also conducts adoptions in Petco® (exclusively) location(s) but where the adoption was completed in the shelter's own primary or secondary facility; 4. Those that adopted from that same shelter but where the adoption was completed at the satellite location in a Petco store; 5. Those that adopted from a PetPoint licensed AWO that conducts adoptions in both Petco and PetSmart stores but where the adoption was completed in their own shelter or their own secondary facility; 6. Those that adopted from the same PetPoint licensed AWO but where the adoption was completed in a PetSmart store; 7. Those that adopted from the same PetPoint licensed AWO but where the adoption was completed in a Petco store; 8. Those that adopted from a PetPoint licensed AWO that does not conduct adoptions in a PetSmart or Petco location(s) but where the adoption was completed in the shelter's own primary or secondary location.
The demographic profile of respondents was; nearly 80% female; nearly 75% are between 18 and 54 years of age; over 50% have a post-secondary degree; nearly 42% have a household income greater than $60,000.
Key results from this year's survey include (with last year's results if applicable in brackets):
-- Over 88% of animal adoptions took place in AWOs, up 6.8%. Adoptions in the two main sources of satellite locations for AWOs (PetSmart and Petco stores) were 11.2% (16.8%) of the total. -- At the point of adoption, 40% (33%) of adopters were provided with a bag of complimentary pet food. -- Of those receiving complimentary bags of pet food, Hill's® Science Diet® remained the leader at 44% (45%). -- Food most commonly purchased post adoption included Purina® Pro Plan® or Purina ONE® at 22.2% (16.7%); Hill's Science Diet was second at 10.9% (11.8%) and Blue Buffalo third at 9.4% (9.4%). -- Of those receiving complimentary bags of pet food, 5.1% (5.2%) were subsequently contacted by the pet food company. -- 69% (78%) of respondents indicate that they now purchase a brand of pet food different from what they were provided at point of adoption. -- PetSmart, at 49%, remains the most popular location for adopters to purchase pet supplies; Wal-Mart was second at 34.3% and Petco third at 31.4%, respondents could select more than one retailer. -- Almost half, 45.9%, say they would switch from purchasing their preferred brand of food at a pet specialty retailer if it was available at their local mass retail grocer. Of those seeking natural/organic food, 48.9% said they would also switch, with 22.4% indicating that they would continue to purchase at the pet specialty retailer (e.g. Petco, PetSmart, Pet Valu). -- For online shopping, the most common responses for how an adopter learns about a pet supply website were internet search engine and word of mouth. When asked to compare online media advertising vs. TV advertising, about 30% of adopters say online advertising has a greater impact on their purchase behavior than TV. -- When asked which websites they have purchased pet food and pet supplies from, adopters of pet food or supplies chose all that applied. Amazon.com® ranked number one at 56.7% (39.6%), 1-800-PetMeds® second at 23.6% (20.7%), Petco third at 22.5% (22.5%), Drs. Foster & Smith® fourth at 21.0% (n/a), PetSmart.com fifth at 20.8% (25.0%) and ThePetangoStore.com sixth at 11.7% (13.3%). -- When asked which online retailer they most frequently purchased pet food and pet supplies from, responding adopters placed Amazon.com first with 37.8% (28.4%), Petco.com second with 8.5% (11.0%), 1-800-PetMeds third with 8.4% (9.9%), Drs. Foster & Smith fourth with 7.8% (n/a), and PetSmart fifth with 6.9% (13.0%). -- 12.5% of respondents indicated that they had difficulty locating their desired brand of food at PetSmart or Petco. For those adopters who had difficulty locating their desired brand, 27.5% purchased at a small pet specialty retail location while 10% purchased online. -- Shipping charges remain the major impediment to pet adopters purchasing online with 40.2% respondents selecting shipping costs as one of the main reasons they chose not to buy online. -- Of pet food purchases made online, Hill's Science Diet ranked number one at 13.1% (9.1%). Blue Buffalo ranked second with 11.3% (9.6%).
"While this year's report continued many of the trends seen in the last two year's, there were some surprises," said Mark Warren, President and CEO of Pethealth Inc. "Most notable were: nearly half of the respondents indicated that they would be inclined to purchase natural or organic pet food in their favorite mass retail grocer; Amazon's share of online pet retail purchasing increased significantly with PetSmart suffering the largest decline of the major retailers; and that Purina appears to be holding share amongst adopters while Hill's share continues to erode despite the fact that the provision of free food at the point of adoption increased from last year. Finally, we are encouraged by the 18% increase in respondents who indicated that they purchased pet food and pet supplies from their shelter at the time of adoption."
The aggregated results of the April 2014 New Adopter Survey on Pet Specialty Retail, together with previous survey results, are published free of charge and can be found at www.petpoint.com. For those wishing to have survey results segmented by the seven surveyed groups (data sets), these can be purchased by contacting the Company at 1-877-738-4584, ext. 236.
In addition to this survey and other published special reports, the Company issues the 'PetPoint Report', regarded as the definitive source for data and trends in animal welfare amongst investment firms and leading industry analysts, on the third Monday of each month.
About Pethealth Inc.
Pethealth is North America's second largest provider of medical insurance for dogs and cats to pet owners, operating in the United States, Canada and the United Kingdom. In addition, the Company is the leading provider of management software to North American animal welfare organizations through its cloud-based application and is the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including PetCare, 24PetWatch, Pet Protect, Petpals Direct, PetPoint, Petango.com and ThePetangoStore.com.
To find out more about Pethealth, please visit us at www.pethealthinc.com.
President and Chief Executive Officer
Chief Financial Officer
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 28, 2016 09:15 AM EDT Reads: 11,623
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Oct. 28, 2016 09:00 AM EDT Reads: 2,019
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
Oct. 28, 2016 08:30 AM EDT Reads: 705
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Oct. 28, 2016 08:00 AM EDT Reads: 5,092
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 28, 2016 08:00 AM EDT Reads: 920
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 28, 2016 08:00 AM EDT Reads: 1,072
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Oct. 28, 2016 08:00 AM EDT Reads: 1,642
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Oct. 28, 2016 08:00 AM EDT Reads: 3,524
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 28, 2016 07:15 AM EDT Reads: 1,120
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 28, 2016 07:15 AM EDT Reads: 1,120
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 28, 2016 07:00 AM EDT Reads: 3,776
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 28, 2016 07:00 AM EDT Reads: 1,172
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 28, 2016 07:00 AM EDT Reads: 596
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 28, 2016 06:45 AM EDT Reads: 1,271
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Oct. 28, 2016 06:30 AM EDT Reads: 1,196